Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Awards
Volunteer Experience
Languages
Timeline
Generic

PABLO MORRISON

Raeford,NC

Summary

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

8
8
years of professional experience

Work History

Marketing Director

Fortuna
01.2023 - 04.2024
  • Directed multifaceted marketing initiatives, including video editing, content creation, and Salesforce management, resulting in enhanced brand visibility and customer engagement
  • Led a team in crafting visually compelling content aligned with brand identity for various platforms
  • Established and maintained organized file structures using Microsoft tools, SharePoint ensuring efficient document management and team collaboration
  • Planned and executed comprehensive event promotion strategies, coordinating with cross-functional teams for successful events
  • Managed the development of the Fortuna website, overseeing content creation and functionality, which encompassed effective Calls to Action (CTAs), lead funnel forms, and branding consistency
  • Oversaw social media reputation management, engaging with comments to maintain a positive online presence.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
  • Created and supervised content and promotional materials to drive engagement and conversions..
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Optimized digital marketing efforts for increased online presence and customer engagement.
  • Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Collaborated with cross-functional teams to develop innovative product launches and promotions.
  • Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
  • Improved lead generation through targeted email marketing campaigns and data-driven analytics.
  • Mentored junior team members, fostering professional development within the organization.
  • Streamlined internal processes to improve efficiency within the marketing department.
  • Directed for marketing managers and performed performance evaluations.
  • Championed a customer-centric approach throughout all aspects of marketing execution.
  • Created and managed social media campaigns to increase brand engagement.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Optimized email campaigns to increase open and click-through rates.
  • Improved website visibility through development and implementation of SEO strategies.
  • Devised content strategy to effectively engage target audiences.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Wrote and distributed press releases to increase brand visibility.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.

Recovering Service Member

United States Marine Corps
11.2020 - 01.2023
  • Earned Gold Medal in shooting at the Marine Corps Trials
  • Completed rehabilitative recovery, reconditioning, counseling and transition training in order to achieve wellness, achieved a level of success to seek transition into civilian life.

Communication Strategy and Operations Chief

26th Marine Expeditionary Unit
04.2019 - 11.2020
  • Supervised operations for Communication and Strategy Shop to include personnel, trainings, gear, and supplies as well as all supporting documents resulting in mission completion in austere environments
  • Managed 5 personnel assuring education and training compliance, mentoring, professional development, annual evaluations, and remediation as needed for the purpose of cohesive readiness and unity
  • Executed quality control and compliance for photographed, videoed, printed, and designed products to document events and manage social media posts for dissemination to the civilian community
  • Prioritized and disbursed Communications Strategy and Operations personnel and mixed media products resulting in 100% coverage of trainings and collaborations with international cohorts
  • Selected as sole Communications Strategy and Operations Marine to manage and support unilateral needs for all units on 3 ships managing personnel and operations to include promotion photos, documented trainings, and captured historical imagery
  • Created Standard Operating Procedure manual with innovative and updated strategies to support best practices for current and future personnel
  • Briefed senior leadership regarding plans and capabilities for documenting significant events for the purpose of disbursing content nationally and internationally
  • Served as the Substance Abuse Control Officer coordinating and conducting 24 urinalysis to 1000+ Marines to ensure compliance and appropriate notifications of results
  • Facilitated instructed for new Urinalysis Program Coordinators supporting 3 major commands resulting in highly trained individuals for overarching compliance.

Marine Corps Liaison / Training Chief

Defense Video and Imagery Distribution System
03.2016 - 02.2019
  • Initiated implementation as well as supervised the development of the DVIDS Graphics portal to be used by Visual Information professionals to upload/download graphics in the source format
  • Created a digital training library with videos and PDF 'How-to guides' for all Defense Video and Imagery Distribution System (DVIDS) to include submit, disseminate imagery such as video, graphics, and audio
  • Facilitated direct and indirect trainings to 1,535 units and 7,339 Public Affairs officers on the submission, accession and archival of various Visual Information products for compliancy
  • Coordinated and conducted DVIDS website and satellite training to 80 DOD Public Affairs and Combat Camera personnel in 15 units, supporting unit needs for mission
  • Supervised the DVIDS civilian staff team during 20+ webcasts and live feeds to assure communication and information correctly recorded for public use to avoid incorrect products
  • Ensured access of 1,500+ webcasts and live feeds to include 171 daily State Department briefings and 320 Pentagon Press Briefings supporting transparency and effective communication
  • Managed and accounted equipment valued in excess of $10M with 0 loss.

Education

Criminal Justice -

Purdue University Global
01.2018

General Sciences -

Central Texas College
01.2010

High School Diploma -

CENTEBAD High School
01.2002

Skills

  • Networking
  • Digital Marketing
  • Strategic Planning
  • Project Planning
  • Content Creation
  • Staff Management
  • Social Media Platforms
  • Key decision making
  • Communications expertise
  • Microsoft Office
  • Adobe Creative Suite

Accomplishments

  • Orchestrated the collaborative development of Fortuna Website and Landing Pages, amplifying visibility and driving sales growth.
  • Implemented Plausible for advanced analytics, leading to enhanced social media engagement and increased website traffic.
  • Documented and resolved brand reputation issues, resulting in improved ratings on social platforms and favorable customer reviews.
  • Spearheaded the creation and distribution of impactful Newsletters and thought leadership content via Social Media and Email, driving a notable increase in followers and website traffic.
  • Provided supervision, mentorship, and task delegation to a team of four staff members, fostering their overall well-being and professionalism.
  • Honorable service as a United States Marine (Retired).
  • Supervised, mentored and tasked a team of four staff members, resulting in the overall well being and professionalism
  • United States Marine (Retired)

Awards

  • Marine Corps Commendation Medal: Recognized for outstanding performance of duties while serving as the Marine Corps Liaison/training Chief on DVIDS
  • Marine Corps Achievement Medal: recognized for performance of duties while serving in Combat Camera Management as Platoon Sergeant/Production Chief
  • Marine Corps Achievement Medal: recognized for performance of duties while serving in Marine Corps Installations Pacific Combat Camera as the Production Chief/Graphics Section Chief
  • Good Conduct Medal x4

Volunteer Experience

  • Wounded Warrior Battalion - East: drive peers to appointments and event set-up support
  • Toys for Tots; Quantico, VA

Languages

Spanish
Native or Bilingual
English
Native or Bilingual

Timeline

Marketing Director

Fortuna
01.2023 - 04.2024

Recovering Service Member

United States Marine Corps
11.2020 - 01.2023

Communication Strategy and Operations Chief

26th Marine Expeditionary Unit
04.2019 - 11.2020

Marine Corps Liaison / Training Chief

Defense Video and Imagery Distribution System
03.2016 - 02.2019

Criminal Justice -

Purdue University Global

General Sciences -

Central Texas College

High School Diploma -

CENTEBAD High School

Similar Profiles

CREATE PROFILE
PABLO MORRISON