Pace Lombardi
South Jordan,UT
Summary
Accomplished professional with 15+ years of demonstrated expertise in search engine optimization, search engine marketing, and client relationship management. Adept at designing and implementing strategic digital marketing initiatives that drive measurable results. Positioned to leverage extensive experience and specialized skills to significantly impact the Digital Marketing role within your organization.
Overview
17
17
years of professional experience
Work History
Senior SEM Media Buyer
Strategy Labs
2023.06 - Current
- Built, managed, and optimized advertising campaigns for clients with over $600,000 of ad spend monthly including campaigns in Latin America, North America, Asia Pacific, and Europe
- Mentored junior team members on media buying methodology and provided guidance on account issued and performance
- Analyzed data within platforms to provide weekly updates and insights for Client Success Managers and clients
- Utilized data to make optimizations within ad platforms and increase Revenue and Leads by up to 15%
- Partnered with creative team and Customer Success Managers to submit new creative requests that were informed by historical performance and data
Digital Marketing Consultant
Entrata
2017.02 - 2023.04
- Managed up to 15 clients with up to 150 websites using SEO and Paid Ads with over $100,000 budget
- Optimized up to 150 Google Business Profiles to increase calls, website clicks, and direction clicks
- Communicated with clients through phone and email daily
- Increased conversion rates by 25% using Paid Ads and SEO
- Consulted with clients on digital marketing best practices
- Assigned tasks to digital marketing specialists
- Increased organic search engine rankings by 10%, resulting in 20% increase in lead generation.
Digital Marketing Specialist
Beauty Industry Group
2014.09 - 2017.02
- Created and optimized multiple paid ads accounts in Google and Bing Ads and increased Conversion Rates by 30%
- Increased brand awareness through social media and retargeting ads.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
Digital Marketing Specialist
My eBiz
2007.09 - 2014.06
- Coached clients on how to partner with dropship companies
- Created and optimized Paid Ads accounts while increasing CTR by 75%
- Created lists of target keywords for clients' websites while increasing traffic by 55%
- Analyzed website analytics to identify key trends and develop strategies to improve customer engagement.
Education
Bachelor of Science (BS) - Business Management
Utah Valley University
UtahSkills
- Paid Ads Optimizations
- Written and Verbal Communication
- Time and Task Management
- Problem-Solving
- Ability to Work Independently
- Campaign Management
- Team Collaboration
Personal Information
Title: Digital Marketer
Timeline
Senior SEM Media Buyer
Strategy Labs
2023.06 - Current
Digital Marketing Consultant
Entrata
2017.02 - 2023.04
Digital Marketing Specialist
Beauty Industry Group
2014.09 - 2017.02
Digital Marketing Specialist
My eBiz
2007.09 - 2014.06
Bachelor of Science (BS) - Business Management
Utah Valley University
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