PADMINI MURTHY

I am working with education tech, e-commerce, and healthcare startups to solve their biggest marketing challenges

So, building a marketing plan and allocating budgets, designing growth hacking strategies, strategizing the paid ad and digital marketing strategy, developing an all-funnel content plan, creating a brand and a story, a 360 approach to content across all stages of the marketing lifecycle, and more

Reach out if you're looking for Marketing services, for the full list of clients, and the type of work I've done (am doing) for them

• Building PLG and enterprise motions
• GTM strategy modeling, funnel setups, marketing stack selections, and execution
• Content marketing strategy, content calendar planning, and execution
• Brand marketing, messaging, and positioning - strategy frameworks, methodologies, and production

Results to date:

• Created growth strategy that resulted in > 40% increase in recurring revenue
• Oversaw and guided brand marketing programs to optimize user product experience.
• Built a social media and content strategy to increase virality and engagement of content by > 25%
• Led brand transformation and facelift efforts to launch new product offerings and new brands (in new markets) in < 90 days.

• Marketing strategy foundations and tactical operational plans for the company's primary marketing initiatives
• Go-to-market and multi-product strategy analysis for company's invest-scale roadmap
• Quarterly and monthly reviews analysis and management for corporate, product, growth, and demand generation initiatives
• OKRs and quarterly initiatives design and follow-through
• Strategic PMO for projects like company brand management, website refresh, green+ sustainability efforts, and company partnership strategy
• Marketing data and analytics management (quarterly) for demand modeling, web performance, self-service growth, digital marketing, and PR
• Strategic marketing planning efforts via off-sites, collaboration with various Xfn teams like business lines, product, sales, and customer success
• Marketing budget management, optimization, and capacity planning.

• Crafted go-to-market position with a messaging framework
• Led growth modeling, planning, and budgeting efforts with the leadership team to drive awareness and adoption via qualified leads pipeline
• Established foundational marketing program rigor via content and event calendar and basic marketing stack
• Initiated sales enablement efforts in collaboration with BDRs and field sales team
• Led customer marketing efforts via brand-new stories and customer-led webinars
• Led market research for the company's product growth in DataOps industry
• Direct reports – 4

• Crafted expansive content library for, Play's global business development teams
• Spearheaded app quality initiative for Google Play via a GTM program plan
• Led storytelling for Google Play's core developer ecosystem players via video stories

• Managed supplier-side GTM messaging for Globality's AI platform
• Optimized supplier-side platform experience in collaboration with design and product teams
• Crafted campaign + content calendar to drive more suppliers to sign up on sourcing platform

• Managed GTM program for Oracle's cloud-native suite of products
• Managed program and headcount budget of ~$1M to plan + scale Oracle's developer evangelism programs for user groups and independent developers toward Oracle cloud adoption
• Acted as ‘chief of staff for Oracle PaaS group marketing initiatives
• Direct reports – 4

• Product marketing, messaging and positioning
• Demand generation modeling and execution
• Content and digital marketing
• Noted Clients: QMetry, CrewMachine, Kriya AI, Fugue, eZdia, Qount, DisplayTen, Nirmata

• Spearheaded eZdia's branding and positioning as an e-commerce solutions company
• Designed and executed campaign, content, and event calendar in collaboration with sales to scale eZdia's lead pipeline
• Built and scaled marketing and inside sales teams to bring accelerated pipeline
• Direct reports – 11

• Spearheaded all-things-marketing – demand, customer, product, and partners
• Direct reports – 7

• Spearheaded all-things-marketing – demand, customer, product, and partners.