PAIGE BANHOLZER
MILWAUKEE
Summary
Marketing Strategy and Insights Account Manager with years of experience in crafting dynamic marketing strategies that enhance brand visibility and drive growth. Proficient in account-based marketing and data analysis, leveraging insights to optimize campaigns and boost engagement. Known for collaborative leadership and problem solving skills, committed to providing strategic solutions aligned with organizational goals.
Overview
6
6
years of professional experience
Work History
Marketing Strategy and Insights Account Manager
Elevance Health Inc.
01.2024 - Current
- Manage communications, budget, retention/acquisition of membership for four states, enhancing engagement across all business lines.
- Develop marketing strategies aligned with goals, driving growth in health plan segments.
- Manage projects including digital, paid advertising, social campaigns, targeted campaigns etc. from planning to completion.
- Create go to market plans, boosting brand visibility and customer interaction.
- Optimize ABM models with data insights, improving account engagement and efficiency.
- Collaborate on product pricing, providing strategic recommendations for competitiveness.
- Partnered with cross functional teams to refine pricing models, leading to improved competitive positioning and market responsiveness.
- Developed a comprehensive go to market plan that elevated brand visibility and customer engagement through targeted marketing campaigns.
Client and Event Strategy Specialist
JLL - Schneider Electric Account
05.2023 - 01.2024
- Oversee event budgets, consistently delivering events on time and within budget while optimizing resource allocation.
- Designed and implemented innovative event concepts that aligned with client objectives, resulting in enhanced attendee engagement and positive feedback.
- Coordinated cross-functional teams, including marketing, design, and technical staff, to ensure cohesive event planning and execution, producing a memorable guest experience.
- Employed advanced digital marketing strategies to increase event attendance through targeted email campaigns, social media promotion, and online registrations.
- Played a pivotal role as a member of the client advisory board, fostering cross-functional collaboration by driving open communication and shared goals among team members, leading to streamlined processes and improved outcomes.
Marketing, Advertising and Publishing Intern
Adds Marketing and Advertising Agency
01.2023 - 05.2023
- Transformed consumer data insights into actionable strategies by conducting comprehensive surveys and analyzing purchasing decisions. Insights informed branding efforts, resulting in a 13% increase in product awareness.
- Enhanced E-Book engagement through editing, formatting, and designing content.
- Utilized a user-centric approach to achieve a substantial improvement in user interaction and engagement, contributing to a more impactful brand presence.
- Identified optimal marketing channels through a systematic evaluation of audience behavior.
- Increased campaign effectiveness by 17%, driving higher engagement and conversion rates across diverse marketing platforms.
Project Manager and Estimating Associate
Langer Roofing and Sheet Metal Inc.
11.2019 - 12.2022
- Orchestrated successful project completions with a 97% on-time rate, consistently surpassing client expectations and cultivating enduring relationships for repeat business.
- Skillfully defined meticulous project scopes, risks, and deadlines, optimizing operational efficiency and contributing to a noteworthy 15% increase in overall project efficiency.
- Directed cross-functional teams to meet stringent quality benchmarks, elevating customer satisfaction by an impressive 12%. This dedication to quality assurance resulted in enhanced client trust and loyalty.
- Played an instrumental role in supporting complex projects valued at up to $30MM, where diligent planning, resource allocation, and execution delivered substantial positive ROIs, underlining the ability to drive valuable outcomes.
Education
Bachelors - Business Administration
University Of Iowa
Study Abroad - Business
CIEE Study Abroad
Skills
- Jira
- Adobe Analytics
- GoogleAds
- Digital Marketing
- Marketing Strategy
- Account-Based Marketing
- Data Analysis
- Campaign Management
- Project Management
- Collaboration
- Communication
- Creativity
- Problem-Solving
Timeline
Marketing Strategy and Insights Account Manager
Elevance Health Inc.
01.2024 - Current
Client and Event Strategy Specialist
JLL - Schneider Electric Account
05.2023 - 01.2024
Marketing, Advertising and Publishing Intern
Adds Marketing and Advertising Agency
01.2023 - 05.2023
Project Manager and Estimating Associate
Langer Roofing and Sheet Metal Inc.
11.2019 - 12.2022
Bachelors - Business Administration
University Of Iowa
Study Abroad - Business
CIEE Study Abroad
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