Paige Barfield
Dallas
Summary
Proven marketing strategist with a background in leading successful influencer campaigns at VizSense and The Goat Agency, enhancing brand awareness and engagement across digital platforms. Excelled in influencer management and analytics reporting. Skilled in campaign management and team leadership, consistently delivering projects that surpass performance metrics and client expectations.
Overview
4
4
years of professional experience
Work History
Senior Campaign Coordinator
The Goat Agency
New York, NY
09.2024 - 03.2025
- Utilized internal and external platforms to conduct influencer research, identification, and vetting.
- Implemented comprehensive social media strategies to engage followers and amplify the reach of campaign messages.
- Analyzed campaign data to inform decision-making, adjusting tactics as needed to achieve objectives more efficiently.
- Evaluated post-campaign performance metrics to identify areas for improvement in future initiatives.
- Increased campaign reach by developing targeted marketing strategies and utilizing various social media platforms.
- Built and managed relationships with Influencers and Talent Agents.
- Regularly negotiated contract agreements to ensure efficient use of budget for optimized campaign results.
- Generated weekly status reports summarizing progress against key performance metrics.
Senior Campaign Associate
VizSense
Dallas, TX
12.2023 - 04.2024
- Developed and executed multi-channel marketing campaigns to drive engagement.
- Provided high level oversight, management, and ongoing support during campaigns by troubleshooting any issues that may arise including, but not limited to, influencer communication, contract negotiations, and influencer payments.
- Generated weekly status reports summarizing progress against key performance metrics.
- Collaborated with internal teams to ensure successful implementation of campaigns across multiple channels.
- Analyzed audience feedback to create actionable reports that informed future campaign decisions.
- Utilized internal and external platforms to monitor key performance indicators, identify areas of improvement, and optimize campaigns accordingly.
- Produced and presented performance reports that tracked KPIs such as website visits, traffic patterns, and social media engagement rates in order to measure campaign success.
- Built and managed Facebook and TikTok ads.
- Primary point of communication for clients and brand teams.
- Conducted influencer research, identification, and vetting using internal and external platforms.
- Produced and presented concepts presentations in the pre-campaign stages.
Campaign Associate
VizSense
Dallas, TX
06.2022 - 12.2023
- Generated weekly status reports summarizing progress against key performance metrics.
- Collaborated with internal teams to ensure successful implementation of campaigns across multiple channels.
- Analyzed audience feedback to create actionable reports that informed future campaign decisions.
- Assisted in preparing and presenting concepts and performance reports in the pre and post campaign stages.
- Utilized internal and external platforms to monitor key performance indicators, identify areas of improvement, and optimize campaigns accordingly.
- Built Facebook and TikTok ads.
- Utilized internal and external platforms to conduct influencer research, identification, and vetting.
- Primary point of contact for influencer correspondence and contract negotiations.
- Managed influencer payments.
Marketing & Customer Experience
Hole In The Roof Marketing
Waco, TX
05.2021 - 06.2022
- Demonstrated strong communication skills while resolving customer complaints and issues.
- Collaborated with internal teams to meet and exceed quality standards.
- Provided excellent and personalized customer support to maintain customer loyalty and satisfaction.
- Referred unresolved customer grievances to designated departments for further investigation.
- Created weekly email newsletter campaigns and blogs, and improved the average open rate to 45%.
- Streamlined the online order request process with new WordPress pages.
- Planned, organized, and created social media, website, and email content.
- Occasionally performed administrative duties such as taking payments and sending invoices.
Education
Bachelor of Arts (B.A.) - Journalism - Advertising and Public Relations
University of Arkansas
Fayetteville, AR05.2021
Skills
- Social Media Strategy & Management
- Team Leadership
- Contract Negotiation
- Ad Management
- Professional Communication
- Campaign Support
- Project Management
- Brand Awareness
- Digital Marketing
- Analytics Reporting
- Meta & TikTok Ads Manager
- Canva
- Google Suite
- Bitly
- Influencer Relations
- Targeted Marketing
Timeline
Senior Campaign Coordinator
The Goat Agency
09.2024 - 03.2025
Senior Campaign Associate
VizSense
12.2023 - 04.2024
Campaign Associate
VizSense
06.2022 - 12.2023
Marketing & Customer Experience
Hole In The Roof Marketing
05.2021 - 06.2022
Bachelor of Arts (B.A.) - Journalism - Advertising and Public Relations
University of Arkansas