Paige Cobb

Selected to be the first Clinical Education Manager for the General Imaging Ultrasound organization. The CEM drives clinical specialization of the segment, leads development of clinical content, CAS training and development, ensures tie in to engineering for NPI readiness and insights and leads compliance activities and audit readiness.

Some projects key projects I've led as CEM:

•Complete Restructure of the new hire training agenda and materials plus combined New Hire and Advanced Training/Competency checks to overlap to reduce time out of the field for our New Hire Trainers and reduce T & L. •Established new Foundations Demo Training for new hires prior to attending SEAL Training

•Ensured segment specific training is made available to the team (VNAV, Cardiac, SWE)

•Competencies and training and training agendas refreshed post NPI •Adopted the use of virtual and on-demand training (Allego) to both expand and test the skills of our field team.

•Created new GI LOGIQ Competency Test

•Created all new customer facing agenda’s (multiple versions as the project evolved)

•Created training Matrix for the GI business.

•Created competency Matrix CAS training checkoff for the ultrasound business.

•Mentored other CEMS on the QMS process.

•Piloted the LX Acceleration/MCT tool for the ultrasound business and provided critical input. Partnered closely with the operations team to ensure the ultrasound business had a strong voice in the process and that our needs and differences were voiced and understood.

• Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
• Recruited and hired top-level talent to add value and expertise to sales department.
• Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
• Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
• Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.

• Worked closely with management teams to plan, develop and execute technical strategies aligned to client's vision.
• •Results driven business leader supporting a $51MM zone
  •Encourages synergies and collaboration between the Clinical Applications Specialists and Product Sales Specialists resulting in constant growth in the Women's Health market.
• Skilled at working independently and collaboratively in a team environment.
• Self-motivated, with a strong sense of personal responsibility.
• Proven ability to learn quickly and adapt to new situations.
• Worked effectively in fast-paced environments.
• Managed time efficiently in order to complete all tasks within deadlines.
• Proved successful working within tight deadlines and a fast-paced environment.
• Strengthened communication skills through regular interactions with others.
• Excellent communication skills, both verbal and written.
• Passionate about learning and committed to continual improvement.
• Demonstrated respect, friendliness and willingness to help wherever needed.
• Worked well in a team setting, providing support and guidance.

• Supported team members with one-on-one and group trainings.
• Drive effectiveness and productivity for the WHS East Applications team. Deliver feedback and coaching to team members. Provide management and support of the installation and demonstration process while ensuring quality and integrity of all customer interactions. Implement and track training for new hires and ongoing development of tenured team.

• Sales Applications Leader: Implementer and driver of the GE Ultrasound Vision in the SE region. I was the clinical expert who supports the growth and development of the team through mentoring, training and managing standard business practices of the team.•In mid-2011, I assumed operational responsibility of 7 specialist’s in addition to successfully managing my own demanding territory. During that time I directed resources and realigned territories based on business needs to make more effective use of assets. I was the first pass writer of the team’s EMS.
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• Monitored team performance and provided constructive feedback to increase productivity and maintain quality standards.

• Worked with team to identify areas of improvement and devised solutions based on findings.
• Built strong relationships with customers through positive attitude and attentive response.

• Worked directly with sales team on account acquisition and sales of additional seat licenses to existing accounts.
• Supported early-stage and post-sales activities with product demonstrations, installation and customer training.
• Conducted product training and application support in on-site hospital settings or via web session for healthcare professionals.

• Performed ultrasound scans and provided direct patient care after proper confirmation of study and patient identification.
• Obtained essential information from patients, medical records and previous exams for clinical correlation.
• Educated patients on procedure details, provided instructions, and answered questions to minimize anxiety and improve cooperation.
• Prepared supplies and paperwork to support physician for sterile procedures.
• Completed ultrasound exam and verified proper documentation in ultrasound reporting system to facilitate accurate record-keeping.
• Assisted in executing optimum quality ultrasound exams while obtaining images to support diagnosis documented by interpreting physician.
• Handled private and confidential information in compliance with hospital policies and procedures.
• Reviewed physicians' orders to determine medical imaging needs and operated radiologic equipment to capture, develop, and produce diagnostic images.
• Complied with HIPAA regulations while maintaining familiarity with technology and safety changes for self, patients and visitors.
• Captured images using mobile equipment in operating rooms, emergency rooms, and patients' bedsides.
• Stocked and prepared assigned room for smooth daily patient flow.
• Communicated differentials to interpreting physicians to consider possible causes of clinical findings before final diagnoses.
• Monitored and managed inventory and supply levels of sterile and non-sterile items, contrast materials, catheters, films, and chemicals.

• Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
• Created content and promotional materials to drive engagement and conversions.
• Deployed well-coordinated campaigns, events and public relations strategies to promote brand.