- Directed omni-channel team of buyers, merchandise planners, and support staff to implement strategic merchandising initiatives.
- Achieved successful sale transaction to Boot Barn at 8X EBITDA multiple in July 2015.
- Increased enterprise sales from $94.4 million to $162 million within a fiscal year.
- Doubled EBITDA from $7.3 million to $16.2 million, reflecting strong financial growth.
- Enhanced gross margin rate by 290 basis points through strategic pricing and cost management.
- Grew e-commerce penetration to over 40% of total revenue with expanded virtual inventory offerings.
- Launched 44 vendors on virtual inventory process for direct shipping to e-commerce customers.
- Doubled style count on Sheplers.com to over 15,000 styles and more than 80,000 SKUs.
- Net working capital levels were effectively managed, driving double-digit improvement in cost, inventory turnover.
- Recruited, developed, and integrated the Merchandise Planning team into the organization.
- Developed all merchandise planning processes, strategic merchandising and planning calendar, and all corporate merchandise reporting into an organization that was previously unaccustomed to best-in-class merchandise planning and reporting practices.
- Replenishment revenue grew from 30% of revenue to more than 50%, with a 200 basis point improvement in in-stock percentages.
- Participated as a project sponsor or end-user representative for all five major system implementations, representing $13 million in capital projects, including Store POS, Merchandising and Business Intelligence System, and E-commerce front-end and back-end platforms.
- Engaged in five years of one-on-one executive coaching to develop an authentic, effective, and consistent personal leadership style.
- MBA: Graduated May 2015, Southern Methodist University, Cox School of Business.
Director of Merchandise Planning and Allocation, direct report to the CEO – November 2008 to July 2010.
Interim Director of Retail Marketing – Dec. 2008 to Sept. 2009.
Completed a 12-month project as a facilitator and liaison between planning, merchandising, IT, and an external vendor for a new business intelligence and data warehouse merchandise system.
DMM Missy, Junior's, and Girls' Apparel, Accessories, and Jewelry – Nov 2007 to Nov 2008.