Paige Denman
Libertyville,IL
Summary
Dynamic sales leader with over 10 years of experience driving strategic growth across diverse business channels, including Convenience, Drug, and eCommerce. Proven track record in managing national and regional accounts, utilizing data-driven insights to enhance business performance. Expertise in leading cross-functional teams to develop cohesive strategies that improve outcomes. Committed to advancing professional development while contributing to organizational success through innovative sales tactics and collaborative leadership.
Overview
14
14
years of professional experience
Work History
Director of National Accounts
Amazon Services
09.2022 - Current
- Develops and implements comprehensive sales strategies to achieve sales growth targets.
- Ensured profitability and P&L accountability through strategic financial initiatives.
- Leads and mentors a team of sales professionals to drive performance and professional development.
- Elevated fulfillment rates 40% year-over-year through strategic alignment of forecasting, stock management, and promotional efforts with Supply Chain teams.
- Manages Amazon vendor partnerships and creates strategies to boost sales and improve customer experience by evaluating market trends and competitive landscape
- Collaborates with Shopper and Brand marketing teams to create promotional campaigns and advertising strategies to drive long-term, sustainable growth.
- Delivers insights through comprehensive business reviews to inform executive decision-making
- Increased revenue by 23% in 2024 compared to the prior year, attaining peak incremental revenue growth among energy category suppliers on Amazon
- Increased market share annually, achieving top position in dollar share for energy category
- Strategically negotiated annual vendor terms, reducing an 11% increase request to 1%, enhancing operational efficiencies and sales growth..
National Account Manager
Amazon Services
06.2022 - 09.2022
- Managed Amazon vendor relationships and developed strategies to drive sales and enhance the customer experience.
- Oversaw demand planning, digital campaigns, content execution, and performance analytics to optimize product rankings and revenue.
- Managed all operations through Vendor Central, catalog/ASIN management, monitoring ASIN/SKU performance, rankings, ratings, and customer reviews to enhance sales.
- Developed and executed enhanced PDP content, A+ content, and brand storefront strategies in collaboration with internal teams to improve conversion and brand presence.
- Managed a substantial trade spend budget, ensuring profitability and P&L accountability through strategic allocation and financial planning.
- Collaborated with Operations teams to develop accurate forecasts, monitor inventory levels, and optimize demand planning to ensure product availability, and minimize out-of-stocks.
- Managed Amazon Advertising spend and marketing budgets to maximize ROI and market share.
- Delivered a 33% increase in annual revenue for 2022 over the previous year.
- Propelled Amazon to become the top growth contributor in shipments within all of Monster's Large Store and Emerging Channels during 2022.
- Executed strategic negotiations resulting in reducing an increase request from 5% to less than 1%.
Director, national accounts, walgreens & rite aid
Monster Energy Company
Mount Prospect, IL
03.2019 - 06.2022
- Led the strategy and execution of national account initiatives with Walgreens and Rite Aid.
- Coordinated with distributor networks, including Coca-Cola, to ensure seamless product flow and maximize availability during peak seasons.
- Developed and executed promotional campaigns that increased in-store visibility and drove consumer purchase behavior.
- Led a team of customer development managers to drive improved in-store execution.
- Directed trade spending and budgets, maximizing ROI on promotional investments.
- Elevated the overall portfolio's revenue by 13.7%, contributing to a 29% growth in the energy category in 2021.
National Account Manager, walgreens & rite aid
Monster Energy Company
Mount Prospect, IL
04.2017 - 03.2019
- Cultivated and maintained strong relationships with key decision-makers at Walgreens and Rite Aid
- Drove sales performance for the Monster Energy portfolio, collaborating with Coca-Cola as the primary distributor to maximize product availability, visibility, and in-store execution.
- Developed and executed promotional strategies, overseeing the successful implementation of marketing programs, and ensuring adherence to contractual agreements.
- Analyzed sales data and market trends to identify growth opportunities, providing actionable insights to enhance product performance, and increase market share.
- Managed trade spending and budget allocation for promotional activities, ensuring cost-effective resource utilization while meeting sales targets.
- Secured mutually beneficial agreements by negotiating optimal contract terms with Walgreens and Rite Aid.
- Achieved a 7.3% increase in units sold, and an 11.3% boost in dollar sales in 2019.
Regional Account Manager, convenience
Monster Energy Company
Park Ridge, IL
09.2015 - 04.2017
- Led sales growth for Monster Energy across 13 key retailers in the Illinois and Indiana convenience channels.
- Managed yearly agreements to enhance short- and long-term sales outcomes.
- Developed and executed annual business plans, aligning strategies with company objectives.
- Provided ongoing marketing, promotional, and product support to enhance brand visibility.
- Built and maintained strong customer relationships as the primary point of contact.
- Collaborated with Coca-Cola bottling partners to ensure seamless in-store program execution.
- Utilized analytics of market dynamics to enhance strategic planning.
Key Account Manager
PepsiCo
Schaumburg, IL
09.2014 - 09.2015
- Managed and expanded a portfolio of over 600 Foodservice accounts across sectors such as K-12 Education, College & University, Business & Industry, Healthcare, and Third-Party Vending Operators.
- Managed customer relationships and negotiated customer agreements to deliver against annual operating plans.
Customer Development Manager
PepsiCo
Schaumburg, IL
12.2013 - 09.2014
- Executed sales, marketing, merchandising, and customer service strategies for PepsiCo product portfolio across established foodservice accounts.
- Cultivate strong relationships with customers.
- Activate local and national marketplace initiatives and promotions to build brand development and performance.
Sales Manager
Hyatt Rosemont/Aimbridge Hospitality
Rosemont, IL
03.2013 - 11.2013
Group Sales Coordinator
Hyatt Rosemont/Aimbridge Hospitality
Rosemont, IL
02.2012 - 03.2013
Sales Representative
Enterprise Rent-A-Car
Libertyville, IL
08.2011 - 01.2012
Education
Bachelor - Business administration
Campbell University
Buies Creek, NC05-2011
Skills
- Cross-functional collaboration
- Emotional intelligence
- Problem-solving
- Client relationship management
- Sales training and leadership
- Sales strategy development
- Data analysis
- Revenue growth
Honors & Awards
- Tom Kelly Recipient, CFO Financial Stewardship Award, Monster Energy, 2023
- Beast Award Recipient, Future Leaders Program Completed, Monster Energy, 2019
- GSD Award Recipient, Sales Achievement Award, Monster Energy, 2018
- Ram of the Year Recipient, Sales Achievement Award, Monster Energy, 2016
Timeline
Director of National Accounts
Amazon Services
09.2022 - Current
National Account Manager
Amazon Services
06.2022 - 09.2022
Director, national accounts, walgreens & rite aid
Monster Energy Company
03.2019 - 06.2022
National Account Manager, walgreens & rite aid
Monster Energy Company
04.2017 - 03.2019
Regional Account Manager, convenience
Monster Energy Company
09.2015 - 04.2017
Key Account Manager
PepsiCo
09.2014 - 09.2015
Customer Development Manager
PepsiCo
12.2013 - 09.2014
Sales Manager
Hyatt Rosemont/Aimbridge Hospitality
03.2013 - 11.2013
Group Sales Coordinator
Hyatt Rosemont/Aimbridge Hospitality
02.2012 - 03.2013
Sales Representative
Enterprise Rent-A-Car
08.2011 - 01.2012
Bachelor - Business administration
Campbell University
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