PAIGE DUNGAN
Plano,TX
Summary
Experienced Marketing and Public Relations Executive with a 14-year track record in leading effective campaigns for consumer packaged goods (CPG) and e-commerce businesses. Demonstrated ability to enhance sales, secure national media coverage, and improve brand perception through well-crafted marketing and public relations strategies. Consistently achieved an average annual growth of 8-10% in company sales year-over-year.
Overview
16
16
years of professional experience
Work History
Founder
The Front Porch Collective
Denver, CO
08.2020 - Current
- Spearheaded client marketing strategies to significantly enhance e-commerce and in-store sales, resulting in measurable business growth and market expansion that grew sales, increasing one location to 75 locations in under two years.
- Serving as client CMO, implemented cutting-edge paid media campaigns and CRM tactics, utilizing analytics to optimize marketing spend and customer engagement.
- Formed relationships with influential bloggers, influencer and other digital media personalities, leading to clients' digital growth footprint by 50%.
- Developed multi-media campaigns at once, resulting in high-profile placements across leading publications, broadcasting outlets, and digital platforms. These include placements such as Good Morning America, TODAY, CBS Morning, The Kelly Clarkson Show to NBC Nightly News, The Wall Street Journal and The New York Times.
- Created content for multiple digital channels, including website, email newsletters, social media platforms, and other online outlets.
Head of Marketing and Public Relations
Bonanno Concepts
Denver, CO
12.2017 - 01.2019
- Oversaw creative and marketing teams in various initiatives, including website development, funnel creation, and email campaign build out, to support and enhance overarching marketing strategies.
- Directed the comprehensive marketing strategy encompassing e-commerce platforms, consumer packaged goods (CPG) initiatives, and in-store sales tactics, ensuring a cohesive and effective approach to boosting overall market presence and sales performance.
- Directed comprehensive event strategies, ranging from product launches to new store openings, successfully generating media attention, acquiring new customers, and achieving targeted sales objectives.
- Enhanced online visibility through SEO, content marketing, and social media strategies, driving increased web traffic and engagement.
- Served as the company's spokesperson for press engagements, representing the brand's voice and message in media interactions and public appearances.
Head of Marketing
SUCCESS Magazine
Dallas, TX
08.2012 - 07.2017
- Led a diverse team of designers, editors, marketers, and PR professionals as part of the leadership group, overseeing cross-functional management.
- Developed and implemented comprehensive marketing strategies to increase brand visibility and improve customer relations.
- Managed the annual marketing budget, strategically allocating funds to various campaigns for optimal impact and ROI.
- Directed comprehensive brand partnership and influencer campaigns, significantly boosting brand sentiment and achieving top media brand status through national PR initiatives.
- Coordinated events strategy for multiple product launches.
- Cultivated strong relationships with a wide range of media professionals, securing national partnerships with major networks and publications.
- Developed digital platforms, including social media, websites, sales funnels, and online courses, to enhance customer acquisition.
- Oversaw the development of email marketing campaigns aimed at driving leads through targeted messaging strategies.
Director of Marketing
Michael Angelo's Gourmet Foods Inc.
Austin, TX
07.2010 - 08.2012
- Led the strategic planning and implementation of marketing initiatives, focusing on enhancing the brand's digital presence through website optimization, crafting engaging social media campaigns, and boosting in-store promotional activities.
- Forged and nurtured relationships with key media players, including national press, prominent magazines, and influential digital influencers, achieving significant national exposure and feature placements in top-tier outlets.
- Managed a dedicated public relations agency, developing annual marketing and communication strategies, efficiently administering budgets, and presenting opportunities for brand representation to the board.
- Spearheaded participation and brand promotion at large-scale events like Blog Her and the Food & Wine Festival, cultivating strategic alliances for cross-branding and promotional efforts that elevated brand awareness.
- Identified and understood the brand's target demographics, devising and executing tailored communication plans to captivate and engage the intended audience, strengthening brand loyalty and interest.
Coordinator, Public Relations and Marketing
Dickey's Barbecue Pit Corp
Dallas, TX
01.2008 - 06.2010
- Designed and authored a wide array of marketing and public relations materials, including national and local PR strategies, press releases, media pitches, and various forms of content such as video and radio scripts, email campaigns, and blog posts, to enhance brand visibility and engagement.
- Led and expanded public relations initiatives, securing substantial local and national media coverage while nurturing relationships with key journalists and media outlets, effectively amplifying the brand's market presence.
- Developed and executed over 30 annual marketing-focused public relations plans for new store openings, employing tailored strategies to maximize brand impact and community engagement.
- Organized a variety of marketing-driven PR activities such as press conferences, media events, interviews, and photo shoots, ensuring a cohesive and compelling brand narrative across all platforms and interactions.
Education
Business Administration And Management
Illinois College
Jacksonville, IL05.2007
Websites
Timeline
Founder
The Front Porch Collective
08.2020 - Current
Head of Marketing and Public Relations
Bonanno Concepts
12.2017 - 01.2019
Head of Marketing
SUCCESS Magazine
08.2012 - 07.2017
Director of Marketing
Michael Angelo's Gourmet Foods Inc.
07.2010 - 08.2012
Coordinator, Public Relations and Marketing
Dickey's Barbecue Pit Corp
01.2008 - 06.2010
Business Administration And Management
Illinois College
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