Paige Farrow
Marietta,GA
Summary
MARKETING EXECUTIVE | BRAND STRATEGIST | CREATIVE DIRECTOR | INSPIRING LEADER
Overview
22
22
years of professional experience
Work History
Senior Director of Brand, Creative, and Social Strategy
NAPA (Genuine Parts Company)
04.2023 - Current
- Recruited to build out and lead first-ever Brand Strategy and Creative Content team which includes brand management for NAPA and all private brands, strategy and production for all creative content, and organic social strategy
- Lead all research, brand, creative + content production for B2C/B2B
- Lead brand planning and collaborate with Marketing peers, Digital, Category, Retail, Commercial and Global Marketing heads to bring brand vision, creative and communication strategies to life across paid, owned, earned, shared touchpoints and among independent retail store owners.
Director of Brand Strategy & Creative Content
NAPA (Genuine Parts Company)
06.2021 - 03.2023
- Recruited to build out and lead first-ever Brand Strategy and Creative Content team which includes brand management for NAPA and all private brands, strategy and production for all creative content, and organic social strategy
- Lead all research, brand, creative + content production for B2C/B2B
- Lead brand planning and collaborate with Marketing peers, Digital, Category, Retail, Commercial and Global Marketing heads to bring brand vision, creative and communication strategies to life across paid, owned, earned, shared touchpoints and among independent retail store owners.
Senior Director of Marketing
Char-Broil
03.2018 - 05.2021
- Managed marketing department and team of 12 across 3 brands; reported directly to the CEO
- Led all brand development and management, consumer research, connections and content planning, D2C business and execution of marketing in digital, social and traditional retail channels
- Promoted to Senior Director to own the overall marketing function and infuse brands positioning throughout other functions while collaborating with department heads on long term strategic planning, product roadmap development, process improvements, and talent management.
Director of Digital Marketing
Char-Broil
06.2015 - 03.2018
- Recruited to lead marketing department and team of 12 across 3 brands; reported directly to the CEO
- Led all brand development and management, consumer research, connections and content planning, D2C business and execution of marketing in digital, social and traditional retail channels
- Promoted to Senior Director to own the overall marketing function and infuse brands positioning throughout other functions while collaborating with department heads on long term strategic planning, product roadmap development, process improvements, and talent management.
Senior Manager of Digital Marketing
The Coca-Cola Company
09.2014 - 06.2015
- Promoted to lead the North American Digital Marketing strategy and execution for Diet Coke; led stakeholder management to gain program buy-in and lead direction and vision aligned to corporate objectives
- Directed web, social media, search engine marketing, programmatic and precision marketing, and loyalty programs.
Manager of Digital Strategy & Planning
The Coca-Cola Company
02.2011 - 09.2014
- Promoted to manage the digital planning for Coca-Cola and Coke-Zero, including the creation of digital strategy, activation within social media, web and the My Coke Rewards loyalty program
- Collaborated with brand, shopper, media and content teams to drive incremental sales through activations such as World Cup, Olympics, NY Fashion Week and partnerships such as Disney, Six Flags, Taylor Swift
- Led loyalty strategy and activation for key brands on the loyalty platform.
Stakeholder Manager for Brands
The Coca-Cola Company
02.2010 - 02.2011
- Managed brand programs for Coke, Diet Coke, Sprite, Powerade and Fanta by designing compelling programs on MyCokeRewards loyalty platform
- Increased incidence and volume contributing to multi-year funding from brands.
Key Account Manager
Pinnacle Promotions
07.2008 - 01.2009
Sales Representative
King Pharmaceuticals
11.2005 - 07.2008
Market Analyst
Georgia Natural Gas
09.2001 - 11.2005
Education
Bachelor of Arts - Economics
Scripps College
Claremont, CASkills
- Brand Development
- Brand Management
- Brand Strategy
- Market Research
- Product Development
- Campaign Planning
- Creative Director
- Content Planning
Timeline
Senior Director of Brand, Creative, and Social Strategy
NAPA (Genuine Parts Company)
04.2023 - Current
Director of Brand Strategy & Creative Content
NAPA (Genuine Parts Company)
06.2021 - 03.2023
Senior Director of Marketing
Char-Broil
03.2018 - 05.2021
Director of Digital Marketing
Char-Broil
06.2015 - 03.2018
Senior Manager of Digital Marketing
The Coca-Cola Company
09.2014 - 06.2015
Manager of Digital Strategy & Planning
The Coca-Cola Company
02.2011 - 09.2014
Stakeholder Manager for Brands
The Coca-Cola Company
02.2010 - 02.2011
Key Account Manager
Pinnacle Promotions
07.2008 - 01.2009
Sales Representative
King Pharmaceuticals
11.2005 - 07.2008
Market Analyst
Georgia Natural Gas
09.2001 - 11.2005
Bachelor of Arts - Economics
Scripps College
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