Paige Howard
Summary
Versatile, results driven Communications and Media Relations professional with a proven track record of revitalizing community/media engagement, enhancing brand visibility and loyalty, and developing strategic recruitment and outreach initiatives to positively impact overall organizational goals. Especially skilled in building and maintaining strong relationships with customers, stakeholders and key members of the media and community. Adept at creating compelling content for large scale educational and marketing campaigns that drive awareness, public support,and measurable results. Recognized for ability to generate new accounts, coordinate large scale blood drives, and regularly exceeded projected donor participation. Excellent public speaker with experience delivering imapactful, engaging messages to diverse audiences across a variety of platforms. Excellent verbal/written communication and interpersonal skills. Ability to manage multiple priorities in fast paced environments while meeting established goals and deadlines. Energetic, Self-starter known for abilities to motivate, teach, lead and drive teams to achieve mission goals.
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Overview
6
6
years of post-secondary education
27
27
years of professional experience
Work History
Community Development Coordinator
Lifesouth Community Blood Centers
Birmingham, AL
08.2022 - 05.2026
- Acted as official spokesperson, completing 60+ television and media appearances to promote public awareness and donor engagement
- Managed and executed high-volume blood drives, overseeing recruitment strategies and marketing campaigns to maximize donor participation
- Led community outreach efforts by recruiting businesses, schools, and organizations to host blood drives
- Built and maintained strong relationships with local media, securing consistent coverage that enhanced public engagement
- Created press releases and educational/promotional materials to effectively communicate key messages and drive awareness
- Develop branding, marketing initiatives, and public awareness campaigns to increase donor participation
- Plan and coordinate major events including grand openings, ribbon cuttings, and anniversary celebrations
- Delivered presentations and represented the organization at community events, schools/universities, and major public forums
- Collaborated with local government agencies, businesses, chambers of commerce,and non-profit organizations to build partnerships that help contribute to the organization's mission.
Teacher/Varsity Cheerleding Coach
Jefferson County Board Of Education
Birmingham
08.1999 - 06.2020
- Served as Head Coach for an award-winning Coed Varsity Cheerleading Team, demonstrating strong leadership /team development and motivational skills
- Organized pep rallies, fundraisers, athletic banquets, and a variety of other school and community wide events.
- Recognized by superiors, peers and students for innovative, engaging, and relevant teaching methods and instructional strategies.
- Instructed 200 students annually at diverse Title I high schools.
- Developed engaging lesson plans both aligned with state curriculum standards and tailored to different student learning styles and aptitudes.
- Built strong relationships with students, parents, faculty, and community stakeholders
- Developed public speaking and presentation skills through daily instruction and large group engagement.
- Developed and led Citizenship Committee responsible for training of teachers and administrators to ensure school stayed in compliance of federal regulations/policies.
- Integrated technology tools into daily instruction to enhance student learning experiences.
Education
Bachelor in Education - Secondary Education
University of Alabama At Birmingham
Birmingham, AL 08.1992 - 05.1998
Skills
- Media/Community Relations
- Brand Awareness/Community Outreach
- Event Planning/Project Management
- Collaboration/Team Building
- Verbal/Written Communication
- Public Speaking/Audience Engagement
- Content creation
- Instructional Strategies/Training Methods
- Relationship Building/Maintaining
- Problem solving
- Leadership/Motivation
- Adaptability/Multitasking
Achievements
- Increased positive media coverage by 72% by developing innovative media strategies and compelling press releases
- Consistenty recognized for ability to acquire new acccounts and business
- Responsible for 100% of the new school accounts aquired in 4 year period, resulting in an average of 4000 blood donations a year
- Increased brand awareness and cultivated valuable relationships within the media and community that led to 30%growth in high volume blood drives
- Sucessfully developed and led several training/educational programs , across all age groups and for diverse populations
- Selected by Board of Education as participant in million dollar grant program focused on best teaching practices and strategies.
- Raised over $500,00 ($50,00 annually) for Minor High School cheerleading program
- Awarded 33 local/state/national competition championships and awards as the varsity cheerleading coach for Minor High School.
Timeline
Community Development Coordinator
Lifesouth Community Blood Centers
08.2022 - 05.2026
Teacher/Varsity Cheerleding Coach
Jefferson County Board Of Education
08.1999 - 06.2020
Bachelor in Education - Secondary Education
University of Alabama At Birmingham
08.1992 - 05.1998