Paige Laughlin

Supporting the Consumer Goods Sector selling both Marketing Cloud and Commerce Cloud Solutions to companies from 250 - 500 employees

Products included:

• Email & Mobile Marketing Automation
• Data Cloud fka CDP
• Personalization fka Interaction Studio/Evergage
• Loyalty Management
• Intelligence aka Datorama
• Advertising Studio
• B2C Commerce
• D2C Commerce
• Order Management Systems

- Currently 10% to plan but on track to hit Annual Quota in Q4

Supported the Retail & Consumer Goods Sector selling our Marketing Cloud Solution to companies from 50 - 250 employees

Products included:

• Marketing Automation
• Data Cloud fka CDP
• Personalization fka Interaction Studio/Evergage
• Loyalty Management
• Intelligence aka Datorama
• Advertising Studio

FY21: 25% to plan

FY22: 17% to plan

FY23: 63% to plan

FY24: 53% to plan

• Closed $787,000 year to date on a $1M quota
• Exceeded ramp goal at 126% to plan
• Built out an entirely new market that was untapped by the company to date and was new to my sales geo-knowledge
• Consistently exceeded sales targets by proactively identifying and pursuing new business opportunities.
• Managed a portfolio of high-value accounts, ensuring timely renewals and upselling opportunities.
• Learned the Iterable product, including but not limited to platform knowledge, building custom demonstrations, coding, etc. with limited amount of training provided

• Contributed to annual revenue of $1,400,000 to by selling Return Path Products ranging from $20,000 to $1,000,000.
• Sold the second largest deal in Return Path's 20 year history totaling $1,000,000 (average company deal size is $30,000)
• Exceeded sales goals by 215% to increase revenue and facilitate selling of Return Path Products and Services.
• Penetrated the Silicon Valley market to close deals with

high-growth companies, including Wish.com, Tesla, and Instacart

• Used consultative sales approach to understand customer needs and recommend relevant offerings, including Solutions Selling techniques