Paige Lietzau
Trade Development Brand Manager
Savage,MN
Summary
Results-driven Brand Manager that develops and implements successful marketing plans and brand strategies. Successful marketing leader with proven accomplishments in driving growth and increasing profits. Hardworking team builder motivational in maximizing profits and surpassing business objectives.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Johnson Brothers Area Manager
Johnson Brothers Wine And Spirits
01.2024 - Current
- Responsible for managing and developing the JBWS division with positive leadership & execution.
- Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.
- Cultivate an environment for high achievement and personal development for team members.
- Construct yearly business plans to include detail product forecasting and budget management.
- Maintain profitability of multiple portfolios and meet plan goals.
- Work with key suppliers to ensure mutually set goals are being met.
- Construct programs that are driving results while maintains profit goals.
- Creating SMART goals
Trade Development Brand Manger
Johnson Brothers
09.2020 - Current
- Create and manage budgets to maximize brand reach and engagement.
- Created trusted relationships within four divisions of employees at Johnson Brothers.
- Builds the annual plan/calendar, contributes to the pricing plan, promotional calendar and supports development of sales force incentives by closely collaborating with supplier partner(s), GSMs, and aligning supplier and Johnson Brothers Minnesota goals.
- Modifies the plan as necessary by continually evaluating opportunities and working directly with supplier partners.
- Created and maintained relationships with both on premise and retail accounts within Minnesota.
- Motivate sales teams with positive attitude, tools and support to achieve goals.
- Research and identify new opportunities for product and brand development.
- Maintains and grows gross profit for the company by negotiating price supports, validating internal depletion allowances, and managing budgets for the year via GM & VP Trade Development Reviews with GSMs.
- Plan, implement, and track sales and marketing strategies to ensure goals were hit.
- Organize and deliverer training sessions for new product and conceptual selling.
- Research market trends to identify customer needs and preferences for impactful selling.
- On-boarded new suppliers to the company.
Sales Representative
Johnson Brothers
01.2015 - 08.2020
- Motivated and ambitious sales representative with 4+ years' experience
- Developed and maintained relationships with over 50 customers
- Exceeds quotas and expectations by going above and beyond for customers
- Utilizes company tools to increase sales revenue daily, monthly and yearly
- Negotiates programs and ability to close deals
Education
Bachelor of Business Administration - Organizational Management
University Of Minnesota Duluth
09.2015 - 05.2019
Skills
Relationship Building
Customer & Team Needs Analysis
CommunicationExecutionTime ManagementGoal OrientedMotivating
Margin monitoring
Category growth
Training delivery
Brand development
Key accounts development
Accomplishments
- 2017 Sales Consultant of the Year - Vintage Division
- 2018 Sales Consultant of the Year - Vintage Division
Timeline
Johnson Brothers Area Manager
Johnson Brothers Wine And Spirits
01.2024 - Current
Trade Development Brand Manger
Johnson Brothers
09.2020 - Current
Bachelor of Business Administration - Organizational Management
University Of Minnesota Duluth
09.2015 - 05.2019
Sales Representative
Johnson Brothers
01.2015 - 08.2020