Summary
Overview
Work History
Education
Skills
Passions Activities
Timeline
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Paige Lysaught

1210 Shelley Street,CA

Summary

Pride myself in being empathetic, thoughtful, competitive and an effective communicator. Passionate about Podcasting and have a deep understanding of hundreds of shows/hosts and a unique ability to breakthrough defenses and mange objections. Thrive on being solution-oriented and innovative - able to calmly react under pressure and uncertainty. Have a proven success in exceeding revenue goals, driving new and renewable business and being able to positively partner across teams within the organization. Have a knack for starting conversations and genuinely enjoy fostering relationships with partners.

Overview

5
5
years of professional experience

Work History

Director, National Sales

IHeartMedia
03.2020 - Current
  • Entertainment Vertical Expert for National Digital sales team responsible for driving insights and scalable Podcast and Steaming solutions for team
  • Drove $28M in revenue, exceeding YoY goals by 15-20% managing highest RFP volume accounts
  • OMD agency relationship lead, fostering trusted partnerships across Apple, Dolby, Mitsubishi, Principal Financial, Qantas, Vans and Wells Fargo
  • Responsible for growing The Walt Disney Company Podcast Revenue by 193% since taking on relationship in December 2020, owning digital cross-line Partnership with The Walt Disney Company holding co for key Client and Agencies (OMG23/Publicis Imagine) for all Disney business units (ABC, ABC News, FX, D+, Freeform, Nat Geo, Hulu, Disney Parks and Experiences Products, Disney Pictures: Marvel, Animation, Lucas/Live Action, Searchlight, 20th Century and Pixar - successfully breaking most highly visual brands into Podcast medium established us as must-buy medium.
  • Strategized and successfully sold only Entertainment Podcast Slate partnership to-date within The Black Effect to Hulu
  • Lead trusted and invaluable Client and Agency Digital Relationship and broke business with Apple in early 2021 across Services and ATV+, driving 293% growth in Podcast revenue in 2 years for Apple Card, Apple Pay, AirPods, Watch, iPhone, Apple Music, Apple Podcast, Apple TV+, with deep knowledge and understanding of core guardrails and specific needs of each business unit
  • Broke new, client-direct Podcast business with Ticketmaster/LiveNation; driving continued renewal and 300% growth in spend YoY

Account Executive

FLIPBOARD
12.2018 - Current
  • Built meaningful relationships with leading agencies and client direct marketers with hands-on customer service, strategic preferred partnerships, mobile expertise and thought leadership
  • Ability to navigate and break through barriers across client and agency teams
  • Achievements - Closed new business across 3 new agencies in 1H'19, broke into new category (CBD/Cannabis), and expanded across 2 new LOBs for Sony and Charles Schwab.

Account Management Lead, West, Midwest & CA

FLIPBOARD
12.2018 - Current
  • Managed a support team of 3, navigated 6 director-level sellers across Pac
  • Northwest and Canada, handled up to 30+ key-accounts campaigns from start-to-finish to renewal while working remotely, which demonstrated extreme efficiency in working cross-functionally across the US - totaling $2-3.5MM annually in managed revenue
  • Maintained existing business and pitched 5 new LOB's while there were no sellers in-market for 6 months (Jul-Dec'18), driving over $1.5MM in revenue
  • Played pivotal role in achieving over $350K in upsells annually, with an advertiser retention rate of 67%
  • Lead/go-to for onboarding process, analytics, reporting and conceptual ideation.

Senior Account Manager

FLIPBOARD
12.2018 - Current
  • Managed a support team of 3, navigated 6 director-level sellers across Pac
  • Northwest and Canada, handled up to 30+ key-accounts campaigns from start-to-finish to renewal while working remotely, which demonstrated extreme efficiency in working cross-functionally across the US - totaling $2-3.5MM annually in managed revenue
  • Maintained existing business and pitched 5 new LOB's while there were no sellers in-market for 6 months (Jul-Dec'18), driving over $1.5MM in revenue
  • Played pivotal role in achieving over $350K in upsells annually, with an advertiser retention rate of 67%
  • Lead/go-to for onboarding process, analytics, reporting and conceptual ideation.

Account Manager

FLIPBOARD
12.2018 - Current
  • Managed a support team of 3, navigated 6 director-level sellers across Pac
  • Northwest and Canada, handled up to 30+ key-accounts campaigns from start-to-finish to renewal while working remotely, which demonstrated extreme efficiency in working cross-functionally across the US - totaling $2-3.5MM annually in managed revenue
  • Maintained existing business and pitched 5 new LOB's while there were no sellers in-market for 6 months (Jul-Dec'18), driving over $1.5MM in revenue
  • Played pivotal role in achieving over $350K in upsells annually, with an advertiser retention rate of 67%
  • Lead/go-to for onboarding process, analytics, reporting and conceptual ideation.

Senior Media Planner

CARAT (DENTSU AEGIS NETWORK)
02.2023 - 07.2023
  • Responsible for developing, planning and executing cross-platform strategy for over $100MM annual budgets for University of Phoenix (Apollo Group)
  • Managed a team of 5, across 16 campaigns and 6 regions
  • Hand-selected for agency won-business pitches; Disney Park and Resorts and Redbull, driving over $600MM in revenue growth for the agency.

Integrated Media Supervisor

CARAT (DENTSU AEGIS NETWORK)
08.2023 - 01.2023
  • Responsible for developing, planning and executing cross-platform strategy for over $100MM annual budgets for University of Phoenix (Apollo Group)
  • Managed a team of 5, across 16 campaigns and 6 regions
  • Hand-selected for agency won-business pitches; Disney Park and Resorts and Redbull, driving over $600MM in revenue growth for the agency.

Media Planner

CARAT (DENTSU AEGIS NETWORK)
02.2023 - 01.2023
  • Responsible for developing, planning and executing cross-platform strategy for over $100MM annual budgets for University of Phoenix (Apollo Group)
  • Managed a team of 5, across 16 campaigns and 6 regions
  • Hand-selected for agency won-business pitches; Disney Park and Resorts and Redbull, driving over $600MM in revenue growth for the agency.

Assistant Media Planner

CARAT (DENTSU AEGIS NETWORK)
05.2023 - 01.2023
  • Responsible for developing, planning and executing cross-platform strategy for over $100MM annual budgets for University of Phoenix (Apollo Group)
  • Managed a team of 5, across 16 campaigns and 6 regions
  • Hand-selected for agency won-business pitches; Disney Park and Resorts and Redbull, driving over $600MM in revenue growth for the agency.

Education

Bachelor of Arts - Communication Studies

University of San Francisco
San Francisco, CA
05.2009

Skills

  • Entertainment Vertical Expert
  • Relationship Building and Client Entertaining
  • Strategic Thinking
  • Authentic and Trusted Influencing
  • Collaboration and Creativity
  • Organized, Attentive and Disciplined

Passions Activities

  • Running & Yoga
  • Organizing & labeling
  • Meditation & Mindfulness
  • Spending time with my family
  • Reading & Learning
  • Being Kind to people and to the Earth

Timeline

Integrated Media Supervisor

CARAT (DENTSU AEGIS NETWORK)
08.2023 - 01.2023

Assistant Media Planner

CARAT (DENTSU AEGIS NETWORK)
05.2023 - 01.2023

Senior Media Planner

CARAT (DENTSU AEGIS NETWORK)
02.2023 - 07.2023

Media Planner

CARAT (DENTSU AEGIS NETWORK)
02.2023 - 01.2023

Director, National Sales

IHeartMedia
03.2020 - Current

Account Executive

FLIPBOARD
12.2018 - Current

Account Management Lead, West, Midwest & CA

FLIPBOARD
12.2018 - Current

Senior Account Manager

FLIPBOARD
12.2018 - Current

Account Manager

FLIPBOARD
12.2018 - Current

Bachelor of Arts - Communication Studies

University of San Francisco

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Paige Lysaught