PAIGE MACNGUYEN
Rancho Palos Verdes,CA
Summary
Enthusiastic, tech-savvy business administration and marketing graduate with three years of combined experience driving brand loyalty and engagement with targeted social media/digital marketing campaigns.
Overview
2
2
years of professional experience
Work History
Student Ambassador
Marshall Student Ambassadors
08.2021 - 05.2023
- Assisted Marshall Undergraduate Admission Office with on and off-campus recruitment events, phone call initiatives, virtual coffee chats, student panels, and social media marketing campaigns to increase prospective student engagement and enrollment rates
- Represented undergraduate business community (3,500+ students) and led campus tours every semester
- Directed weekly Marshall student spotlight posts and student takeovers on MSA's Instagram, Facebook, and TikTok accounts to drive engagement with current and prospective students online
Brand Ambassador
Ecosia
01.2023 - 04.2023
- Mobilized USC students to interact with Ecosia's brand by creating highly engaged, localized, word-of-mouth referral networks to raise brand awareness and build community on campus
- Coordinated and tabled two on-campus events representing Ecosia (1,000+ attendees) which led to an increase in app downloads, browser extension downloads, and email marketing subscribers
- Expanded both Ecosia and Intern Queen's digital presence through educational yet personalized Instagram posts and TikTok videos
Marketing Lead
Eco Alarm Podcast
02.2021 - 04.2023
- Supervised six-person marketing team in development and execution of strategy, content, and brand ideas for student-run environmental podcast
- Illustrated social media expertise by managing four social platforms while collaborating cross-functionally and coordinating marketing deliverables to grow engagement and podcast listeners
- Crafted, scheduled, and posted social media content across all accounts, increasing Instagram followers by 82% within eight months and strengthening brand visibility with target audience
Financial Advising Intern
Wells Fargo Advisors
08.2022 - 12.2022
- Supported wealth management team in monitoring client portfolios for over 100 households and providing customer service to cultivate strong client relationships
- Utilized eMoney Advisor and Excel to draft comprehensive financial plans including retirement, insurance, and investment planning for client meetings and presentations
- Conducted industry and company research to formulate up-to-date investment recommendations
Marketing Intern
Qeep Up
06.2021 - 08.2021
- Compiled marketing/retail analysis reports for competing eco-conscious activewear and swimwear companies to differentiate the brand
- Spearheaded social media and influencer marketing research to optimize outreach and drive brand awareness, conversions, and sales
- Communicated with founder and creative consultant to promote sustainability and ethical business practices through various advertising campaigns
Education
Bachelor's - Business Administration, Marketing
University of Southern California
Los Angeles, CA05.2023
Skills
- Microsoft Excel
- Social Media Marketing
- Customer Service
- Client Relations
- Community Outreach
- Shopify
- Later
- Google Analytics
Timeline
Brand Ambassador
Ecosia
01.2023 - 04.2023
Financial Advising Intern
Wells Fargo Advisors
08.2022 - 12.2022
Student Ambassador
Marshall Student Ambassadors
08.2021 - 05.2023
Marketing Intern
Qeep Up
06.2021 - 08.2021
Marketing Lead
Eco Alarm Podcast
02.2021 - 04.2023
Bachelor's - Business Administration, Marketing
University of Southern California
Similar Profiles
Shanelle D'souzaShanelle D'souza
Volunteer at University of North Dakota Student AmbassadorsVolunteer at University of North Dakota Student Ambassadors
SANGYEOP LEESANGYEOP LEE
Volunteer at Microsoft Learn Student AmbassadorsVolunteer at Microsoft Learn Student Ambassadors
Sing Wa WongSing Wa Wong
Volunteer at Student AmbassadorsVolunteer at Student Ambassadors
Rayanne FadichRayanne Fadich
In-Room Dining Server at TerraneaIn-Room Dining Server at Terranea
Tamilla AyatollahiTamilla Ayatollahi
Customer Service Representative at Macy'sCustomer Service Representative at Macy's