PAIGE MACNGUYEN
Rancho Palos Verdes,CA
Summary
Enthusiastic, tech-savvy business administration and marketing graduate with three years of combined experience driving brand loyalty and engagement with targeted social media/digital marketing campaigns.
Overview
2
2
years of professional experience
Work History
Student Ambassador
Marshall Student Ambassadors
2021.08 - 2023.05
- Assisted Marshall Undergraduate Admission Office with on and off-campus recruitment events, phone call initiatives, virtual coffee chats, student panels, and social media marketing campaigns to increase prospective student engagement and enrollment rates
- Represented undergraduate business community (3,500+ students) and led campus tours every semester
- Directed weekly Marshall student spotlight posts and student takeovers on MSA's Instagram, Facebook, and TikTok accounts to drive engagement with current and prospective students online
Brand Ambassador
Ecosia
2023.01 - 2023.04
- Mobilized USC students to interact with Ecosia's brand by creating highly engaged, localized, word-of-mouth referral networks to raise brand awareness and build community on campus
- Coordinated and tabled two on-campus events representing Ecosia (1,000+ attendees) which led to an increase in app downloads, browser extension downloads, and email marketing subscribers
- Expanded both Ecosia and Intern Queen's digital presence through educational yet personalized Instagram posts and TikTok videos
Marketing Lead
Eco Alarm Podcast
2021.02 - 2023.04
- Supervised six-person marketing team in development and execution of strategy, content, and brand ideas for student-run environmental podcast
- Illustrated social media expertise by managing four social platforms while collaborating cross-functionally and coordinating marketing deliverables to grow engagement and podcast listeners
- Crafted, scheduled, and posted social media content across all accounts, increasing Instagram followers by 82% within eight months and strengthening brand visibility with target audience
Financial Advising Intern
Wells Fargo Advisors
2022.08 - 2022.12
- Supported wealth management team in monitoring client portfolios for over 100 households and providing customer service to cultivate strong client relationships
- Utilized eMoney Advisor and Excel to draft comprehensive financial plans including retirement, insurance, and investment planning for client meetings and presentations
- Conducted industry and company research to formulate up-to-date investment recommendations
Marketing Intern
Qeep Up
2021.06 - 2021.08
- Compiled marketing/retail analysis reports for competing eco-conscious activewear and swimwear companies to differentiate the brand
- Spearheaded social media and influencer marketing research to optimize outreach and drive brand awareness, conversions, and sales
- Communicated with founder and creative consultant to promote sustainability and ethical business practices through various advertising campaigns
Education
Bachelor's - Business Administration, Marketing
University of Southern California
Los Angeles, CA05.2023
Skills
- Microsoft Excel
- Social Media Marketing
- Customer Service
- Client Relations
- Community Outreach
- Shopify
- Later
- Google Analytics
Timeline
Brand Ambassador
Ecosia
2023.01 - 2023.04
Financial Advising Intern
Wells Fargo Advisors
2022.08 - 2022.12
Student Ambassador
Marshall Student Ambassadors
2021.08 - 2023.05
Marketing Intern
Qeep Up
2021.06 - 2021.08
Marketing Lead
Eco Alarm Podcast
2021.02 - 2023.04
Bachelor's - Business Administration, Marketing
University of Southern California
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