CPG Program, Project, and Category Management
Paige Morgan
Whole Foods Market Inc
Austin,TX
Skills
Deep understanding of omnichannel retail go-to-market strategies
Track record of driving results through influencing without authority
Ability to balance multiple stakeholder needs without losing strategic focus on delivering on topline goals
Experience leveraging optimization automation and AI tools to streamline processes reduce manual effort and drive operational efficiencies
Seasonal and Event level promotion selection strategy and trade planning
MS Word
PowerPoint
Excel
Lucid
EverClear
Cedric
10
+ Years of Experience
2
Professional Certifications
4
Business Changing Tools
13
Cross Functional Team Partnerships
Dynamic program management professional with proven track record in leading cross-functional teams and driving project success. An expert strategic planner, certified Project Management Professional, and Certified Professional Category Analyst with more than a decade of experience focused on CPG Promotions and Trade Planning, Known for adaptability, problem-solving, and fostering collaboration to achieve results. Proficient in optimizing processes and aligning initiatives with organizational objectives.
Work History
Senior Category Merchant
1 Year 2 Months- Organized promotional events to increase store traffic and promote new products, including multiple category sale events generating ~ $9M in sales from three events.
- Enhanced customer engagement by implementing store level feedback system for third party merchandising program, leading to service improvements and a +62% increase in satisfaction rates, to get to a 95% customer satisfaction in just 6 months.
- Conducted market research to identify trends, and to drive development of exclusive products for Whole Foods Market in partnership with three leading Reusable Water Bottle Brands, Owala, Hydro Flask and BruMate. Includes the launch of the Micro Hydro Water bottle with Hydro Flask and the new ceramic coated Smooth Sip Slider from Owala.
- Analyzed sales data to identify underperforming products, making strategic decisions on assortment based on both internal and external insights.
- Developed merchandising strategies that improved visibility of key products.
- Developed strong relationships with vendors to secure exclusive merchandise, enhancing store uniqueness.
- Adapted quickly to changing market conditions, maintaining competitive pricing and product offerings through strategic cost savings agreements (~$300K annually) with Supplier partners
Senior Program Manager
3 Years 5 Months- Launched the Unified Price Cost Book in Everclear, the first national source of truth for Item, Cost, and Retail for Whole Foods Market currently used by 200+ Team Members multiple times weekly to manage their business.
- Developed & Launched Unified Promotion Planners (UPP) for Perishable Teams and Marketing; improving Merchant visibility into the impacts of their plans with financial summaries and streamlining updates to support consistent, accurate, profitable promotion planning and execution across planned channels.
- Reduced Contractor labor required to execute promo retail pricing by 50% via the Promo Optimization Process (POP).
- Launched the Enterprise Promotion Management (EPM) Application to plan and execute more than 8,000 unique item level Promotions across center store departments, decreasing manual, error prone processes, and improving the quality of WFM promo meta data.
- Expedited Ad Fee Requirements and entitlements to unlock ~23M additional promo placements in 2024
- Crafted and maintained project plans, biweekly reporting, and Program Reviews to share results and progress towards organizational objectives.
- Facilitated meetings between project stakeholders to discuss deliverables, schedules, and conflicts.
- Identified risks, and elevated solutions options, always seeking the Win Win Win.
Business User Consultant
2 Years- Developed a proposed Promo Data Model to support future analysis and automation of trade planning activities
- Collaborated with 10+ cross-functional teams to implement strategic initiatives aligned with corporate goals.
- Evaluated existing technologies to create a fit gap assessment between WFM Requirements and AMZ PAWS existing technologies
- Facilitated a Brand facing pilot of Amazon Vendor Central for 4 key WFM Brand Representatives with unique business needs.
- Identified key stakeholders, process pain points, and impacts
- Prioritized Stakeholder needs via impact and sequencing analysis of 75 documented requirements.
- Created comms plans, training materials, and rollout schedules to support onboarding for Pilot Promo Tool
Certification
- Certified Project Management Professional (PMP)
- Certified Professional Category Analyst (CPCA)