Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Passions Beyond the 9 to 5
Timeline
Hi, I’m

Paige Orme

Decatur,AL
Paige Orme

Summary

With over two decades at the forefront of strategic marketing, my guiding principle is both simple and profound: 'Be More.' This isn't just a professional mantra; it's a holistic approach that infuses every facet of my life, from career ambitions to personal growth.

As a seasoned leader in ABX Enterprise Strategy, I marry this philosophy with extensive expertise in Go-To-Market (GTM) strategies and project management. My objective? To transform visionary ideas into tangible successes. My career is marked by quantifiable triumphs, including a 20% increase in market penetration following a brand launch, orchestrating revenue growth between 20-40%, and directing memorable campaigns with significant impact, all while fostering a culture that values the well-being and growth of every team member.

In every endeavor, I strive to surpass what's expected, challenging norms and expanding horizons. From amplifying profits to broadening market presence, and crafting narratives that captivate, my commitment is unwavering: to deliver outcomes that are not just effective, but extraordinary.

I bring a unique blend of strategic acumen, leadership prowess, and a relentless drive for excellence to every project. If you value a strategist who not only has a rich industry history but also embodies an ethos of excellence in all spheres, I invite you to connect. Let's team up and bring the 'Be More' philosophy off the page and into our everyday work. Imagine the legacy we could create – not just impressive campaigns, but real, lasting change that we can look back on with pride.

Overview

25
years of professional experience
9
Certification

Work History

Powerfleet

Global Field Marketing Director
01.2023 - Current

Job overview

  • Strategic Marketing and Sales Alignment: Collaborated closely in aligning marketing strategies with our sales team through a comprehensive and innovative approach, significantly driving pipeline growth. Key accomplishments included the creation of new ABM campaigns that resulted in an average monthly inbound of 15, with 83% becoming qualified opportunities, thereby bolstering revenue in key markets.
  • Integrated Campaign Leadership: Orchestrated innovative global marketing campaigns, both digital and traditional, to bolster customer engagement and brand positioning. These efforts contributed to generating 99 total opportunities from a new event strategy, with 35 qualified opportunities equating to $2.5 million in Total Contract Value (TCV).
  • Budget Management and Optimization: Managed a comprehensive marketing budget with a keen focus on efficiency and effectiveness, ensuring optimal allocation across various channels and campaigns to maximize ROI.
  • Team Leadership and Development: Built and mentored a diverse, high-performing global field marketing team, instilling a culture of creativity, accountability, and continuous learning, crucial for driving the company's marketing success.
  • Data-Driven Market Insights: Leveraged market research and data analytics to identify and capitalize on emerging market opportunities, tailoring campaigns to evolving customer needs and significantly impacting market penetration.
  • Cross-Functional Collaboration: Enhanced inter-departmental collaboration, ensuring marketing, sales, operations, and business development departments worked in unison for unified strategy implementation and goal achievement.
  • Event Planning and Execution: Revolutionized event planning and execution, spearheading global trade shows and promotional events. This new strategy significantly enhanced brand visibility and lead generation.
  • Stakeholder Communication: Regularly communicated campaign performance and strategic insights to senior management, aligning marketing initiatives with corporate objectives and stakeholder expectations.
  • Innovative Program Development: Pioneered long-term marketing programs and experiences, cementing the company's position as a thought leader in the industry.

Ampfactor

Global ABM Director
12.2021 - 01.2023

Job overview

  • Account-Based Marketing Strategy Development : Collaborated with Sales and Marketing teams to craft and implement account-based go-to-market strategies for the Enterprise B2B SaaS segment, enhancing market penetration and increasing pipeline velocity.
  • ABM Program Creation and Execution : Designed and managed ABM programs (1:1, 1:Few, 1:Many), driving them through the buyer's journey using a blend of personalized multi-channel approaches, including emails, social media, landing pages, events, and webinars.
  • Cross-Functional Team Leadership : Led a diverse, international team of 20, prioritizing campaigns and workflows across five major enterprise clients, ensuring seamless execution and alignment with business objectives.
  • Data Analysis and Optimization : Utilized data analytics and industry best practices to refine and optimize ABM strategies and campaigns for target accounts, resulting in measurable improvements in engagement and conversion rates.
  • Revenue Growth Initiatives : Developed and implemented targeted programs that significantly increased sales pipeline (by 22%), engagement rates (by 59%), and web traffic, while reducing bounce rates and scheduling numerous high-value meetings.
  • Strategic Operational Planning : Worked closely with the management team to establish operational goals and develop strategies that align with broader business objectives, identifying and capitalizing on improvement opportunities.
  • Technology Proficiency : Demonstrated expertise in a suite of marketing platforms, including Outreach, Alyce, ZoomInfo, Expandi, Crossbeam, Google Ads, and Google Analytics.
  • Content Development and Thought Leadership : Authored and published a range of marketing and sales materials, including case studies, newsletters, blog posts, white papers, and press releases, positioning Ampfactor as a thought leader in its field.

Intrado

Inbound Marketing Manager
08.2017 - 12.2021

Job overview

  • Revenue Growth and Branding Initiatives : Drove significant revenue growth by implementing comprehensive branding and inbound marketing strategies, including website optimization, social media engagement, blog content, and both organic and paid search.
  • Team Leadership and Development : Successfully built, trained, and led a team of three, mentoring them in effective marketing practices and team collaboration.
  • Cross-Functional Collaboration : Partnered with executive stakeholders, product, and sales teams to align marketing strategies with revenue and business goals.
  • Data-Driven Campaign Management : Achieved over 47K clicks in three months through a Google Ads Custom Intent Campaign, increasing website traffic by 50% with an aggressive SEO strategy targeting the B2B buyer's journey.
  • Conversion Rate Optimization : Improved conversions by 20% in two months by implementing targeted SEO strategies and Social PPC, enhancing inbound lead generation through effective website calls-to-action and landing pages.
  • Lead Generation and PPC Campaigns : Boosted lead generation by 75% through targeted LinkedIn and Google PPC campaigns, coupled with enhanced email strategies and content marketing initiatives.
  • Comprehensive Digital Marketing Proficiency : Demonstrated expertise in various aspects of digital marketing including crisis management, route-to-route marketing, Google Analytics, partnership marketing, and conflict resolution.
  • Organic Traffic Growth and Content Strategy : Gained a 200% increase in organic traffic in six months by spearheading content creation for inbound marketing campaigns across social media, blogs, and the web.
  • Market Analysis and Competitor Research : Conducted extensive market and competitor research to identify new product and service opportunities, and developed marketing strategies to capitalize on these insights.
  • Marketing Program Analysis and Reporting : Generated monthly performance metrics, providing insightful analytical reports and effectively communicating campaign successes to stakeholders.
  • Lifecycle Marketing and Audience Development : Managed the B2B buyer journey, focusing on funnel metrics, lead scoring, persona development, audience building, and lifecycle marketing strategies.
  • Branding and Communication Campaigns : Enhanced product branding in the Enterprise Healthcare market through strategic communication campaigns and market intelligence initiatives.
  • Sales Support and Strategy Monitoring : Collaborated with the management team in overseeing marketing strategies, delivering persuasive sales presentations, and supervising marketing campaigns and events.

University Of South Alabama

Marketing Manager
08.2016 - 05.2017

Job overview

  • Social Media Marketing and Lead Generation : Executed social media marketing strategies to reach potential students, including content strategy and inbound traffic generation, leading to significant lead cultivation.
  • Content Management : Oversaw the management of website content and blog posts, ensuring up-to-date and engaging material.
  • Event Coordination and Public Relations : Coordinated community events, acted as the media spokesperson, and generated press releases, enhancing the university's public profile and community engagement.
  • Campaign Management and Engagement Growth : Achieved a 40% increase in engagement through multi-channel campaigns, innovative content, social media strategies, and the creation of digital and print infographics.
  • Data Reporting and Market Analysis : Provided social media monitoring and effectiveness reports to senior management, offering insights into market penetration and campaign performance.
  • Enrollment Growth Initiatives : Successfully amplified student enrollment by up to 30% in a six-month period through targeted marketing efforts.
  • Vendor Relations and Contract Negotiation : Developed professional relationships with vendors, negotiated contracts, and monitored performance to ensure optimal service and cost-effectiveness.
  • Digital Content Creation : Regularly updated web pages and social media profiles with current and engaging content, maintaining a dynamic online presence.
  • Student Engagement Strategies : Devised and implemented innovative strategies to drive student engagement, enhancing the university's appeal to prospective students.
  • Experiential Marketing and Event Planning : Planned and executed highly effective experiential marketing events, contributing to increased student interest and engagement.
  • Digital Marketing and SEO : Developed digital marketing plans incorporating SEO, social media platforms, and video campaigns to enhance online visibility and student recruitment.
  • Marketing Analytics : Reviewed and analyzed marketing campaign responses, extracting relevant data to inform future strategies.
  • Social Media Branding : Created daily posts on social platforms like Facebook and Instagram, building a robust and interactive brand presence.

Internal Medical Center

Marketing Director
01.2015 - 01.2017

Job overview

    • Growth and Market Share Capture : Successfully executed marketing and repositioning strategies for Mobile's largest multi-specialty clinic, focusing on lead generation, engagement, brand design, and awareness, significantly impacting growth.
    • Social Media Community Development : Spearheaded the launch and growth of new social media communities, achieving an engagement increase of up to 200-300% through effective content strategy, inbound traffic generation, and lead cultivation.
    • Website Traffic Enhancement : Boosted website traffic by up to 80% through strategic blog content and social media engagement.
    • Charity Event Participation Expansion : Increased participation in local charity events by 200%, enhancing community engagement and clinic visibility.
    • SEO and Call Volume Increase : Specialized in website SEO, leading to a 40% increase in call volume for appointments within a single month.
    • Traditional Marketing Campaigns : Created and implemented traditional marketing campaigns, contributing to broader brand recognition and customer reach.
    • Vendor Relationship Management : Developed and deepened professional relationships with vendors, effectively negotiating contracts and monitoring performance to ensure optimal results.
    • Content Management : Consistently updated web pages and social media profiles with engaging and current content, maintaining a dynamic and appealing online presence.
    • Customer Engagement Strategies : Devised and executed innovative strategies to enhance customer engagement, improving client interaction and satisfaction.
    • Strategic Marketing Campaign Execution : Developed and implemented comprehensive marketing campaigns, including site promotions and engaging digital content, driving increased clinic visibility and customer interaction.

Education

Troy University
Troy, Alabama

Bachelor of Science from Broadcast Journalism/Advertising

University Overview

Skills

  • Partnership Development
  • ROI Analysis
  • Vendor Management
  • Strategic Planning
  • Project Management
  • Lead Generation
  • Team Leadership
  • Competitive Analysis
  • Campaign Development
  • Innovation
  • Campaign Management
  • Marketing Analytics
  • Event Planning
  • Digital Marketing
  • Performance Metrics Analysis
  • Critical Thinking

Accomplishments

Accomplishments
  • Strategic Marketing and Sales Alignment : Spearheaded ABM campaigns resulting in a significant increase in qualified opportunities and revenue growth.
  • Integrated Campaign Leadership : Executed global marketing campaigns, generating 99 opportunities and securing $2.5 million in Total Contract Value.
  • Budget Management : Efficiently managed marketing budgets, optimizing ROI across various channels.
  • Team Leadership and Development : Built and mentored a high-performing global marketing team, fostering creativity and accountability.
  • Data-Driven Insights : Leveraged analytics to identify market opportunities, enhancing campaign effectiveness and market penetration.
  • Event Planning and Execution : Revitalized event strategy, significantly enhancing brand visibility and lead generation.
  • Technology Proficiency : Demonstrated expertise in marketing platforms, significantly enhancing campaign reach and effectiveness.
  • Revenue Growth Initiatives : Developed strategies that increased sales pipeline by 22% and engagement rates by 59%.
  • Conversion Rate Optimization : Improved conversion rates by 20% through targeted SEO and PPC strategies.
  • Organic Traffic Growth : Spearheaded content strategies, resulting in a 200% increase in organic web traffic.


Certification

  • 6sense Next-Gen Certified
  • ABM Account Based Experience (ABX) Certified - Demandbase
  • ABM Advanced Certified Strategist - Demandbase
  • ABM Foundations Certification – Demandbase
  • Advanced Google Analytics Certification
  • HubSpot Certified - Digital Advertising
  • HubSpot Certified - Content Marketing
  • HubSpot Certified - Email Marketing
  • HubSpot Certified - Growth-Driven Design

Passions Beyond the 9 to 5

Passions Beyond the 9 to 5

I'm blessed to live on a gorgeous farm in North Alabama, sharing this slice of heaven with my husband, two spoiled horses, and a pair of lovable dogs. For me, trail riding is more than just a hobby; it's my escape. There's a special kind of peace I find in the view between the ears during a trail ride, a feeling that soothes the soul.


As the seasons shift to spring or fall, you can bet I'll be packing our travel van, ready to scout out the next great camping site. These trips with my husband are more than getaways; they're about making memories with friends, discovering hidden gems in nature, and soaking up the tranquility of the great outdoors.


Come summer, our massive vegetable garden becomes my playground. I love getting my hands dirty, trying out new plant varieties, and watching with anticipation as they grow. The highlight? Enjoying the fresh produce, especially when my husband turns our garden harvest into mouth-watering meals. These simple pleasures, these moments of connection with the land and with each other, are what fill my heart and define our farm life.

Timeline

Global Field Marketing Director
Powerfleet
01.2023 - Current
Global ABM Director
Ampfactor
12.2021 - 01.2023
Inbound Marketing Manager
Intrado
08.2017 - 12.2021
Marketing Manager
University Of South Alabama
08.2016 - 05.2017
Marketing Director
Internal Medical Center
01.2015 - 01.2017
Troy University
Bachelor of Science from Broadcast Journalism/Advertising
Paige Orme