Paige Orme

Strategic Marketing and Sales Alignment: Leveraged a comprehensive and innovative approach to align marketing strategies with our sales team, resulting in significant pipeline growth. Our new ABM campaigns, introduced shortly after the rebrand, led to an average monthly inbound of 15, with 83% becoming qualified opportunities, thereby boosting revenue in key markets.

Integrated Campaign Leadership: Orchestrated innovative global marketing campaigns, both digital and traditional. These efforts, closely following the rebrand, contributed to generating 99 total opportunities from a new event strategy, with 35 qualified opportunities equating to $2.5 million in Total Contract Value (TCV). Our goal will be to increase the volume by 10% so that by year end of 2024 our average monthly inbounds are at 17.

Budget Management and Optimization: Managed a comprehensive marketing budget with a focus on efficiency and effectiveness, ensuring optimal allocation across various channels and campaigns to maximize ROI.

Team Leadership and Development: Built and mentored a diverse, high-performing global field marketing team, fostering a culture of creativity, accountability, and continuous learning, crucial for driving the company's marketing success.

Data-Driven Market Insights: Utilized market research and data analytics to identify and capitalize on emerging market opportunities, tailoring campaigns to evolving customer needs and significantly impacting market penetration.

Cross-Functional Collaboration: Enhanced inter-departmental collaboration, ensuring that marketing, sales, operations, and business development departments worked in unison for unified strategy implementation and goal achievement.

Event Planning and Execution: Revolutionized event planning and execution, spearheading global trade shows and promotional events. This new strategy, implemented post-rebrand, significantly enhanced brand visibility and lead generation.

Stakeholder Communication: Regularly communicated campaign performance and strategic insights to senior management, aligning marketing initiatives with corporate objectives and stakeholder expectations.

Innovative Program Development: Pioneered long-term marketing programs and experiences, cementing the company's position as a thought leader in the industry as well as a Top Innovator in ABI Research.

ABX Marketing Strategy Development: Collaborated with Sales and Marketing teams to craft and implement account-based go-to-market strategies for the Enterprise B2B SaaS segment, enhancing market penetration and increasing pipeline velocity.

ABX Program Creation and Execution: Designed and managed ABX programs (1:1, 1:Few, 1:Many), driving them through the buyer's journey

Cross-Functional Team Leadership: Led a diverse, international team of 20, prioritizing campaigns and workflows across five major enterprise clients, ensuring seamless execution and alignment with business objectives.

Data Analysis and Optimization: Utilized data analytics and industry best practices to refine and optimize ABX strategies and campaigns for target accounts, resulting in measurable improvements in engagement and conversion rates.

Revenue Growth Initiatives: Developed and implemented targeted programs that significantly increased sales pipeline (by 22%), engagement rates (by 59%), and web traffic, while reducing bounce rates and scheduling numerous high-value meetings.

Strategic Operational Planning: Worked closely with the management team to establish operational goals and develop strategies that align with broader business objectives, identifying and capitalizing on improvement opportunities.

Technology Proficiency: Demonstrated expertise in a suite of marketing platforms, including Demandbase, Outreach, Alyce, ZoomInfo, Expandi, Crossbeam, Google Ads, and Google Analytics.

Content Development and Thought Leadership: Authored and published a range of marketing and sales materials, including case studies, newsletters, blog posts, white papers, and press releases, positioning Ampfactor as a thought leader in its field.

Agency Leadership in Digital Marketing: Guided Pixallure's digital marketing strategy, aligning with the agency's vision and goals, and driving innovation in advertising solutions.

Client-Centric Campaign Management: Spearheaded comprehensive digital campaigns for a diverse clientele, utilizing a mix of SEO, PPC, social media, and content marketing to enhance client brand presence and engagement.

Relationship Building with Key Accounts: Nurtured and expanded relationships with major clients, delivering bespoke advertising solutions that propelled their business objectives.

Digital Team Development: Led and developed a team of digital marketing professionals, fostering an environment of creativity, skill enhancement, and excellence in client service.

Data Analytics and Performance Optimization: Employed data-driven insights to evaluate campaign effectiveness, continuously refining strategies for optimal client ROI.

Collaborative Product and Service Innovation:Collaborated with other departments within the agency to ensure that digital marketing strategies were integrated into broader advertising services, aligning with market trends and client needs.

Representative in Industry Forums: Acted as a spokesperson for Pixallure at industry conferences and events, reinforcing the agency's position as a leader in digital advertising.

Revenue Growth and Branding Initiative: Drove significant revenue growth by implementing comprehensive branding and inbound marketing strategies, including website optimization, social media engagement, blog content, and both organic and paid search.

Collaborative Team Engagement: Actively collaborated with a broader marketing, design, and product team across various business sectors, contributing to project management, mentoring a team of three in effective marketing practices, and enhancing interdepartmental coordination and synergy.

Cross-Functional Collaboration: Partnered with executive stakeholders, product, and sales teams to align marketing strategies with revenue and business goals.

Data-Driven Campaign Management: Achieved over 47K clicks in three months through a Google Ads Custom Intent Campaign, increasing website traffic by 50% with an aggressive SEO strategy targeting the B2B buyer's journey.

Conversion Rate Optimization: Improved conversions by 20% in two months by implementing targeted SEO strategies and Social PPC, enhancing inbound lead generation through effective website calls-to-action and landing pages.

Lead Generation and PPC Campaigns: Boosted lead generation by 75% through targeted LinkedIn and Google PPC campaigns, coupled with enhanced email strategies and content marketing initiatives.

Comprehensive Digital Marketing Proficiency: Demonstrated expertise in various aspects of digital marketing including crisis management, route[1]to-route marketing, Google Analytics, partnership marketing, and conflict resolution.

Organic Traffic Growth and Content Strategy: Gained a 200% increase in organic traffic in six months by spearheading content creation for inbound marketing campaigns across social media, blogs, and the web.

Market Analysis and Competitor Research: Conducted extensive market and competitor research to identify new product and service opportunities, and

Marketing Program Analysis and Reporting: Generated monthly performance metrics, providing insightful analytical reports and effectively communicating campaign successes to stakeholders.

Lifecycle Marketing and Audience Development: Managed the B2B buyer journey, focusing on funnel metrics, lead scoring, persona development, audience building, and lifecycle marketing strategies.

Branding and Communication Campaigns: Enhanced product branding in the Enterprise Healthcare market through strategic communication campaigns and market intelligence initiatives.

Sales Support and Strategy Monitoring: Collaborated with the management team in overseeing marketing strategies, delivering persuasive sales presentations, and supervising marketing campaigns and events.