Paige Roche
Vancouver,WA
Summary
Paige Roche specializes in service design, experience strategy, and systems thinking, helping organizations navigate complex business and customer challenges. She brings a systems-level mindset to ambiguity, translating insight into practical, actionable solutions.
Paige has built and scaled internal service design capability across her firm, personally leading multiple cohorts of designers and cross-functional practitioners. She is known for aligning stakeholders, applying a data-informed approach, and driving teams from insight through execution.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Service Design Lead, Global Experience Team
Slalom
03.2021 - Current
- Lead and scale service design capability across global teams, shaping experience strategy and client engagement frameworks.
- Drive cross-organizational design thinking, aligning business needs with meaningful customer experiences.
- Mentor and develop design talent; advocate for service design practice integration across business and technology functions.
- Serve as a core member of capability leadership, guiding methodologies in research, prototyping, and organizational design.
- Partner with senior stakeholders and client teams to influence strategic decisions and operational outcomes.
- Elevated Slalom’s service design practice visibility through thought leadership, client success case frameworks, and internal community building.
- Successfully guided complex engagements across sectors including financial services, healthcare, and technology.
Service Design + Research Lead
Bright.md
01.2020 - 03.2021
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Collaborated and shared processes with colleagues and peers.
- Maintained documentation and dashboards to understand resource capacity and project status.
- Provided operations support for specific design portfolios.
Business Strategy Consultant
TechSparq
07.2019 - 03.2020
- Performed as consultant for startup business in areas of marketing, logistics, and training to various behavioral healthcare service professionals.
- Developed complete business plans and operational strategies for new and existing business.
- Led restructuring of organization internal processes, resulting in improved performance.
Sr. Service Experience Designer
Capital One
05.2017 - 09.2018
- Obtained approval of concepts by submitting rough drafts to management or to client.
- Used Adobe Creative Suite to edit images for use in marketing materials and website content.
- Leveraged industry knowledge and emerging trends to build innovative messaging and bring design concepts to fruition.
- Created marketing materials, including brochures, flyers and product catalogs to brand standards.
- Awarded: Fuel the Future Innovation Award (2018)
Education
BFA in Service Design -
SCAD, Savannah College of Art & Design
Advanced Service Design Masterclass Training, SDN
SDN Academy
01-2024
Skills
- Service Design
- Experience Design Leadership
- Human-Centered Design
- Systems Thinking
- Business Outcome Alignment
- Organizational Design & Transformation
- Design Research & Mixed Methods
- Cross-Functional Team Collaboration
- Workshop Facilitation
- Mentorship & Capability Development
Affiliations
Service Design Network (SDN), Deputy Board Member, North America, Represent service design practitioners across North America, driving programming, community engagement, and strategic initiatives. Completed SDN Masterclass Training and hold SDN Accredited Professional status.
Ongoing speaker, workshop leader, and mentor within design communities.
Certification
- Accredited Service Design Professional, SDN, Service Design Network - 2025 -2027
Timeline
Service Design Lead, Global Experience Team
Slalom
03.2021 - Current
Service Design + Research Lead
Bright.md
01.2020 - 03.2021
Business Strategy Consultant
TechSparq
07.2019 - 03.2020
Sr. Service Experience Designer
Capital One
05.2017 - 09.2018
BFA in Service Design -
SCAD, Savannah College of Art & Design
Advanced Service Design Masterclass Training, SDN
SDN Academy