Paige Salveter
Kansas City,Missouri
Summary
Marketing professional with 20+ years of integrated marketing and advertising experience who executes strategies efficiently, achieves results while fostering strong cross-functional teams Performance-driven Vice President with 20 years of experience aligning systems with business requirements, policies and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment.
Overview
23
23
years of professional experience
Work History
VP Marketing & Athletics Communications
National Association of Intercollegiate Athletics (NAIA)
Kansas City
01.2017 - 01.2024
- Managed both marketing and athletics communications and collaborated with cross-functional teams to ensure alignment of marketing efforts with business objectives
- Overhauled the NAIA brand, products, and services, creating first-ever brand guidelines and targeted websites for its members, student-athletes, and new members
- Drove DEI Strategic Pillar by developing a member led committee, NAIA RISE (Respect, Inclusivity, Support, and Education), for the NAIA’s 250 institutions to empower women and minorities in athletics
- Oversaw all integrated marketing efforts; website, digital advertising, social media, and storytelling of the NAIA Brand, ensuring brand consistency and messaging alignment
- Assumed overall responsibility for developing all marketing plans for the association and all products and services, market research, membership advertising, and marketing budget control
- Developed and promoted marketing solutions for NAIA partnerships and sponsorships for increased client engagement and brand-building opportunities targeted via social media, direct email, and PR to members, student-athletes, and athletic administrators.
- Established and directed successful programs focused on retention and recruitment
Brand Services Strategist/ Advertising, Media, Brand
American Century Investments
Kansas City
01.2015 - 01.2016
- Developed corporate and channel advertising strategies and concepts that support business objectives, success goals, and metrics based on established benchmarks
- Directed all media strategy, planning, and buying provided by media and agency partners
- Provide recommendations in selecting and using media, including digital, print, television, and alternative communication vehicles to maximize target audience interaction
- Executed branding and advertising for American Century Championship Celebrity golf tournament sponsorship broadcasted nationally with over 47K spectators
- Worked with internal and external partners to manage corporate sponsorships' branding and advertising, including events, community and client relations, and conferences.
Director of Marketing and Communications/ Marketing
Block Real Estate Services (BRES)
Kansas City
01.2010 - 01.2015
- Worked with business leaders to create service-related marketing and brand standards/strategies that meet short-and long-term business objectives
- Oversaw new business development - helping a cross-discipline team respond to RFPs, proposals, and presentations for brokers to pitch new business
- Oversaw all company marketing and media strategy, annual and monthly planning and implementation, and day-to-day management of marketing team
- Created and executed social content strategy for multiple divisions of BRES and coordinated measurement and analysis of all media campaigns
- Created a volunteer/philanthropy program for employees and company matching
- Executed weekly PR initiatives for BRES developments, awards, & philanthropy initiatives and was the thought leader for BRES and CRE industry in KC Metro.
Account Supervisor/Advertising
Zillner Marketing Communications
Kansas City
01.2007 - 01.2009
- Developed strategic marketing and communication plans for over 18 accounts
- Executed multiple direct mail campaigns utilizing Claritas Prizm data, targeting segments utilizing demographics and psychographics
- Campaigns that used Claritas Prizm data saw continued 20% and above lift in response rates for lead generation
- Oversaw projections and forecasts for 22 Independent Senior Living communities across United States clients with budgets totaling $2.8M
- Directed over 10 new websites, resulting in 25% increase in lead generation and 5% increase in sales.
Account Supervisor/Advertising
VML
Kansas City
01.2006 - 01.2007
- Developed and implemented integrated marketing strategies for YRC Worldwide
- Developed brand strategy and customer segments to effectively target audiences
- Managed all marketing communication projects for website, brand campaigns, print, online and direct mail, sponsorships, and sweepstakes promotions
- Led cross-functional team of media, research, creative, and sponsorships
- Monitored and tracked $3.5M budget for all marketing communication expenses.
Account Supervisor/Advertising
Geoff Howe Marketing and Communications
Kansas City
01.2005 - 01.2006
- Created and executed marketing communication strategies for Hill’s Science Diet
- Developed brand planning for Hill’s major marketing campaigns and veterinary channel by utilizing market research & customer insights to build marketing campaigns globally
- Directed a cross-function team for Interactive
- Liaison between account service and creative to deliver schematic plans, landing page, and micro-site strategy; linking online communications with offline programs
- Developed effective promotions, merchandising POP and trade communications.
Digital Asset Manager/Marketing
Nestlé Purina PetCare Company
St Louis
01.2001 - 01.2005
- Launched and implemented first digital asset management system, PAM PetCare Asset Management for NPPC worldwide—Global Project
- Strategic planner for all veterinary and consumer brands by integrating all marketing projects and creative briefs, timelines, and legal reviews all executed and managed through PAM (trained over 600 people worldwide on PAM system)
- Key implementer in rolling out PAM initiative, resulting in recurring ROI of $1M per year
- Program Manager, Veterinary Marketing
- Executed and developed veterinary communications college program marketing plan and developed professional communication business plan
- Lead Purina Veterinary Diet initiative to market to future veterinarians
- Leveraged Incredible Dog Team and Nestle Purina College Challenge with Veterinary publications journals and developed various marketing tools to elevate our presence
- Managed professional communications $2.9M Budget & $1MM coupon program.
Education
Master of Arts -
Webster University
St. Louis, MOBS, Therapeutic Recreation -
Southwest Missouri State University
Springfield, MOBS, Recreation Therapy/Fitness Mgt -
William Jewell College
Liberty, MOSkills
- Brand Management
- Social Media and Content Strategy
- Public Relations
- Digital Marketing
Accomplishments
- Winner of Very Best Spirit Awards for Nestlé Purina Marketing
- Pillar Award of Excellence Nominee Nestlé Purina Worldwide
Organizations
- Board of Director - Stephanie Waterman Foundation
- Women Leaders in Sport
- NACDA
- MOAA
- KC Ad Club member
- United States Tennis Association
- USPTA teaching professional
- USTA Heart of America DEI Chair
Timeline
VP Marketing & Athletics Communications
National Association of Intercollegiate Athletics (NAIA)
01.2017 - 01.2024
Brand Services Strategist/ Advertising, Media, Brand
American Century Investments
01.2015 - 01.2016
Director of Marketing and Communications/ Marketing
Block Real Estate Services (BRES)
01.2010 - 01.2015
Account Supervisor/Advertising
Zillner Marketing Communications
01.2007 - 01.2009
Account Supervisor/Advertising
VML
01.2006 - 01.2007
Account Supervisor/Advertising
Geoff Howe Marketing and Communications
01.2005 - 01.2006
Digital Asset Manager/Marketing
Nestlé Purina PetCare Company
01.2001 - 01.2005
Master of Arts -
Webster University
BS, Therapeutic Recreation -
Southwest Missouri State University
BS, Recreation Therapy/Fitness Mgt -
William Jewell College
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