Summary
Overview
Work History
Education
Skills
Timeline
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Paige Stein

San Francisco Bay Area

Summary

Dynamic media specialist with extensive experience in integrated media planning and digital marketing across various platforms. Proven track record in executing successful campaigns that exceed client KPI goals through data-driven strategies and effective project management. Skilled in building programmatic ad campaigns, optimizing media performance, and delivering insightful reports to showcase cross-channel results. Adept at creating compelling content for diverse audiences, with a strong foundation in social media strategy, video production, and data analysis.

Overview

6
6
years of professional experience

Work History

Media Specialist

MN & Company Media Management
Boston, USA
10.2023 - Current
  • Supervise and mentor a direct report, providing guidance on media agency operations.
  • Execute integrated media plans across traditional and non-traditional media channels, leveraging META, LinkedIn, and programmatic ads to exceed client KPI goals.
  • Develop and present digital client reports that highlight ROI, cross-channel marketing results, and key insights.
  • Provide comprehensive support for campaign management, ensuring effective delivery through daily optimizations and strategic recommendations.

Digital Media Assistant

MN & Company Media Management
Boston, USA
09.2022 - 09.2023
  • Developed creative production specifications and web pixeling matrices to ensure accurate and timely delivery of assets across digital, TV, OOH, and Radio channels.
  • Managed and trafficked assets, analyzing campaign performance through raw data reports from Google Analytics, META, and DSPs.
  • Built reports for digital media campaigns within a variety of industries, including healthcare, government, retail, and travel, to show the success of large-scale multimedia advertising campaigns.
  • Led invoicing initiatives while establishing processes within SBMS to streamline operational organization for over 10 clients.

Social and Communications Assistant

Pacific AIDS Education and Training Center
San Francisco, USA
06.2021 - 10.2021
  • Developed social media marketing strategy for META, Twitter, and LinkedIn to increase public awareness and customer engagement for over 20 partners.
  • Wrote evergreen copy for awareness days, news, events, and website promotion across multiple social channels.
  • Organized a content calendar and tracked post performance using Buffer, and collaborated on a monthly opioid response newsletter using MailChimp.

Editorial Video Co-Op

Wayfair
Boston, USA
01.2020 - 06.2020
  • Collaborated with cross-functional teams to create video content for Wayfair's social media channels, with over 9 million followers.
  • Analyzed trends and best practices to inform video productions, while balancing marketing requests and creative best interests.
  • Optimized over 300+ videos to be published on the Wayfair website, leading to increased sales for products with video content.

Social Media Coordinator

The MENTOR Network
Boston, USA
01.2019 - 06.2019
  • Planned, implemented, and monitored social media content and campaigns, utilizing a complex editorial calendar, to increase post effectiveness.
  • Coordinated with 100 employees across the country to produce highly sensitive content for specialized audiences.

Education

Bachelor of Arts - Communication Studies, Media Production

Northeastern University
Boston, Massachusetts

Skills

  • Programmatic Media Buying and Planning
  • Data Analysis
  • Digital and Traditional Campaign Management
  • Digital Advertising
  • Performance Marketing
  • Media strategy development
  • HubSpot Digital Advertising Certified
  • Google Display Ads Certified

Timeline

Media Specialist

MN & Company Media Management
10.2023 - Current

Digital Media Assistant

MN & Company Media Management
09.2022 - 09.2023

Social and Communications Assistant

Pacific AIDS Education and Training Center
06.2021 - 10.2021

Editorial Video Co-Op

Wayfair
01.2020 - 06.2020

Social Media Coordinator

The MENTOR Network
01.2019 - 06.2019

Bachelor of Arts - Communication Studies, Media Production

Northeastern University

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Paige Stein