PAINENI BINDU
Graduate
Union City,NJ
Summary
/
A graduate student specializing in consumer analytics at LIM College, New York, and currently working
as a Business Development Analyst. With expertise in quantitative analysis, market research, and
predictive modeling, I merge creative intuition with analytical precision to uncover actionable consumer
insights. These insights inform strategic decisions in product development, marketing, and retail
operations. Committed to further developing my skills and contributing to organizational growth.
Overview
2
2
years of professional experience
Work History
Junior Customer Analyst
07.2021 - 06.2022
- Analyzed and reported on customer journeys and interests by integrating various data sources, including CRM systems and web analytics tools
- Collaborated with managers and cross-functional teams to identify opportunities for process improvements and enhance customer experience
- Utilized SQL and Python to extract, clean, and analyze large datasets, generating insights to support business decisions
- Conducted A/B testing and statistical analyses using R to evaluate marketing strategies and measure their impact on customer behavior
- Created interactive dashboards and reports using Tableau and Power BI to communicate insights to stakeholders at all levels
- Implemented data-driven recommendations, resulting in measurable improvements in customer satisfaction and retention rates.
Merchandising and Marketing Analyst
08.2022 - 05.2023
- Collaborated with the merchandising team to develop and execute product assortments and promotional strategies, ensuring alignment with the brand vision and customer preferences
- Utilized tools such as Adobe Creative Suite to design marketing materials and product presentations
- Assisted in coordinating marketing campaigns across multiple channels, including social media, email marketing, and in-store promotions, leveraging tools such as Hootsuite and
- Mailchimp to manage and analyze campaign performance
- Conducted market research using platforms like Nielsen and Euromonitor to understand market trends and consumer behavior, which informed the development of targeted promotional campaigns.
Business Development Analyst Intern
Google
- Currently
- Conducted comprehensive market research using tools like, Trends and Statista to identify potential business opportunities and target markets
- Analyzed sales data and performance metrics using Excel and SQL to identify trends, patterns, and areas for improvement
- Created detailed reports and visualizations in Tableau to communicate management insights, supporting informed decision-making
- Utilized Adobe Creative Suite to design marketing collateral and coordinated with the content team to ensure consistent brand messaging
- Leveraged GA4 Google Analytics to create detailed reports on website traffic and user acquisition, identifying key metrics and trends to optimize digital marketing efforts
- Used Meta Business Suite to track social media analytics, monitor campaign performance, and identify opportunities for improvement
- Analyzed engagement metrics across platforms like Facebook and Instagram, providing insights to enhance social media strategies
- Assisted in the coordination and execution of multi-channel marketing campaigns, including email marketing, social media advertising, and influencer partnerships
- Utilized data visualization tools like Tableau and Power BI to manage and analyze campaign performance, ensuring alignment with business objectives.
Education
Master of Science - Consumer Analytics
LIM College
August 2024
Data Analytics, Marketing metrics, Data mining, Statistics, Research Design, and Customer relationship management. - undefined
Diploma - Fashion Clothing Technology
National Institute of Fashion Technology
May 2021
Bachelor Of Electronics and Communications - undefined
RVR and JC College of Engineering
May 2019
Skills
- Languages:
- Python (Pandas, NumPy, Scikit-learn, Matplotlib, Seaborn), R
- AI/ML Methodologies: Linear Regression, Logistic Regression, Clustering (K-means
- Hierarchical), Principal Component Analysis (PCA), Linear Discriminant Analysis (LDA)
- Predictive Modeling
- Tools: Microsoft Office suite, Meta business suite, Tableau, Power BI, SQL, Excel
- Data Analysis: Statistical Methods (ANOVA, Hypothesis Testing, Correlation Analysis), Data
- Cleaning, Data Exploration, Data Visualization
- Marketing Analysis: Google Analytics (GA4), Social Media Analytics (Meta Business Suite)
- A/B Testing, Customer Segmentation, Market Basket Analysis
- KPI Analysis
- Inventory Supplies
- Market Review
- Data Manipulation
- Google Analytics Expertise
- Marketing Strategies
- Google Ads Knowledge
- Customer Meeting Organization
- Customer Presentations
- Trend Forecasting
- Global Marketing
- Survey Consumers
Languages
English
Native or Bilingual
Certification
Google analytics
Hubspot certification
Timeline
Merchandising and Marketing Analyst
08.2022 - 05.2023
Junior Customer Analyst
07.2021 - 06.2022
Business Development Analyst Intern
Google
Master of Science - Consumer Analytics
LIM College
Data Analytics, Marketing metrics, Data mining, Statistics, Research Design, and Customer relationship management. - undefined
Diploma - Fashion Clothing Technology
National Institute of Fashion Technology
Bachelor Of Electronics and Communications - undefined
RVR and JC College of Engineering
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