Results-driven Customer Relationship Management (CRM) Specialist with 13 years of experience in optimizing CRM systems and enhancing marketing and call-center operations. Expertise in CRM administration, call-flow optimization, and data analysis, contributing to improved data accuracy and user satisfaction. Committed to streamlining customer contact processes and implementing scalable CRM solutions to elevate customer experience and support business growth.
Work History
CRM Admin / Phone Analysis
10 Years 7 Months
Jerry Durant Autogroup | 01.2016 - Current
Monitor and maintain the CRM system to ensure optimal performance and data accuracy
Monitored CRM performance metrics, implementing improvements that resulted in measurable increases in data accuracy and user satisfaction.
Analyze CRM performance metrics, implementing strategic improvements that led to noticeable gains in data accuracy and user satisfaction.
Collaborated with design team to create brand-aligned content, supporting cohesive marketing efforts.
Monitored marketing metrics, maintaining failed call rates at 6% or lower.
Developed training materials and resources for CRM users, fostering a self-sufficient user base and reducing support requests.
Aided BDC service manager by tracking and analyzing call and lead data. with monitoring calls and leads for staff.
Provided support to IT department by assisting with technology integration and troubleshooting. with computers, phones, and any integration services.
Working closely with our marketing division to ensure all internet post contacts are running smoothly, and we have a seamless call flow.
Monitor marketing numbers. I have kept failed call rates at 6% or lower.
Collaborate with the design team to create content that fits the brand
Contribute to a consistent and positive brand image on social media
Assisting the IT department with computers, phones, and any integration services.
Fleet Office Manager - Adding new inventory and clearing sold inventory, ordering office supplies, FedExing documents.
Worked closely with the marketing team to analyze campaign data, leading to targeted strategies that improved customer interaction.
Monitored and optimized CRM performance, maintaining data integrity and ensuring an efficient workflow for the sales team.
Business Development Call Center Expert
2 Years
Jerry Durant Autogroup | 01.2014 - 01.2016
Executed cold call marketing outreach using customer database to generate new leads
Coordinated and scheduled maintenance appointments for service department to enhance customer service experience
Analyzed call data information, contributing to creation and implementation of CRM Specialist position to address organizational growth