PAISLEY MOORE

Produced 5 prime-time segments weekly, shaping national understanding of high-profile criminal trials through clear, compelling storytelling

Translated complex legal proceedings into accessible scripts that strengthened viewer comprehension and elevated Court TV's editorial voice

Built strong working relationships with anchors, legal correspondents, trial analysts, and field reporters to ensure consistent, accurate coverage

Directed breaking trial-verdict coverage, making real-time editorial decisions that preserved accuracy while maintaining broadcast momentum

Developed segment concepts and guest interviews that broadened audience engagement and deepened legal analysis

Produced live segments for America's Morning Headquarters and Weekend Headquarters, shaping national weather coverage for millions of viewers

Coordinated with meteorologists, field correspondents, emergency officials, and climate experts to deliver accurate, real-time updates during severe weather events

Managed breaking storm coverage, making second-by-second decisions that ensured viewer safety and maintained broadcast continuity

Developed climate and environmental segments that translated scientific data into compelling, audience-friendly narratives

• Led field production for major events, including the 2021 Atlanta Braves World Series Championship, coordinating with field anchors, reporters, photographers and station leadership
• Built relationships with law enforcement, government officials, PR teams, and community leaders to secure timely, credible information during fast-moving stories
• Time each show while adding content and breaking news
• Ensure audio and video elements are complete and accurate
• Supervised and worked closely with writers, directors, managers and technical crews throughout production process
• Shared ideas, brainstormed with managers and other staff members to generate captivating-competitive content for reporter coverage
• Maintained working knowledge of current events, community issues and local contacts through careful research.
• Coordinated news, sports and weather segments and determined segment length.
• Generated engaging story ideas and creative headlines to increase viewership.
• Formatted and developed sequential order of stories using editorial judgment.
• Recommended and produced special segments on breaking news and events.
• Searched wire services, network feeds and websites to find relevant material for newscasts.
• Selected and edited graphics and special video effects.
• Assigned advanced and breaking news stories to anchors and reporters.
• Troubleshot and resolved production issues to execute smooth, streamlined programs.
• Enforced time limits to journalists, reporters and anchors on-air.

• Revamped and managed firm's various social media sites to attract new clients and actively engaged existing clients
• Boosted company's online presence and increased social media followers from a dozen to more than one-hundred within a week
• Created and edited firm’s quarterly newsletter for distribution to clients and team
• Monitored online presence of company's brand; strengthened client relationships
• Successfully lead marketing campaigns on social media platforms including Facebook, Instagram, and Twitter
• Developed and implemented strategic social media marketing plans.
• Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, and revenue-focused activities.
• Utilized Twitter and Facebook to promote products, services, and content.
• Built and maintained corporate image, brand and identity.

• Field produced special coverage of Super Bowl 51 & World Series 2017
• Wrote and produced various morning and weekend newscasts under daily time constraints
• Effectively utilized sound judgment to make quick decisions in a high-pressured, fast-paced environment
• Partnered with several channels of news production (web, promotions, editors, etc.)
• Experience with Share Rocket
• Researched and booked celebrity & experts guests who helped aid informative and compelling stories for viewers
• Managed, directed, and timed live broadcasts for ninety-minutes
• Maintained customer relations by communicating with viewers through several spheres of social media
• Developed rapport and maintained professional relationships with local agencies for proficient news-gathering
• Produced leads by cold calling prospects, networking at events and effectively using social media networks.
• Identified opportunities to streamline operations and complete projects before deadlines.

• Wrote, edited, and produced nightly newscasts
• Managed wall-to-wall coverage for 5 hours during the Emanuel AME Church shooting
• Assigned stories and tasks for reporters and photojournalists during breaking news
• Collaborated with marketing producers to help create promos and teases
• Corresponded with officials and public relations personnel to confirm and update stories Screened and responded to viewer requests and concerns via email and telephone calls
• Supervised and worked closely with writers, directors, managers and technical crews throughout production process.
• Helped director with planning and completing shots.

• Ensured proper levels for all programs including sporting events, music programs, and talk shows
• Listened for time cues from network feeds to ensure broadcasts were ready to air
• Executed production of halftime and postgame programming
• Provided suggestions to managers on how to improve programs and alerted them to problems
• Trained new employees on broadcast operations before, during, and after events
• Recorded programs for re-broadcast using Adobe Audition
• Transitioned local programs back in to satellite program properly at end of live events
• Played on-air commercials at proper cue from network and local field commentators
• Learned all forms of automation including Maestro and Wide Orbit Automation for Radio