PAISLEY SALTMARSH
Phoenix,AZ
Summary
Dedicated digital marketing professional with excellent analytical, organizational and decision-making abilities. Experienced in developing marketing initiatives, increasing business success and boosting brand awareness. Passionate about connecting with target audiences and producing meaningful content.
Overview
6
6
years of professional experience
Work History
Digital Marketing Specialist
DonorSearch
Phoenix, AZ
05.2020 - Current
- Boosted brand awareness by establishing strong web and social media presence.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines.
- Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
- Created wide range of digital assets such as rich media online ads and micro websites.
- Collaborated cross-functionally with sales, engineering and product management teams to accomplish shared goals.
- Created customized marketing materials to increase product awareness.
Communications Manager
Pathways Vermont
Burlington, VT
10.2019 - 05.2020
- Developed communications strategies to drive annual fundraising efforts.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Drafted speeches for company executives and advised on media talking points.
- Created fundraising materials utilized for social media, websites and mass mailings.
- Maintained organization's social media accounts and websites, adding new, exciting content on consistent basis.
- Attended special events, acting as representative of Pathways Vermont and making new contacts with possible donors.
- Cultivated relationships with community, business and local civic leaders in order to draw attention to [Type] institution and bring in new donors and volunteers.
Development Assistant
Pathways Vermont
Burlington , Vermont
01.2018 - 10.2019
- Developed and executed fundraising reports using CRM Bloomerang.
- Produced digital and print marketing campaigns to promote organization to donors and community.
- Managed social media channels to strengthen brand exposure and facilitate engagement.
- Researched and identified potential donors.
- Planned and implemented fundraising events.
- Increased fundraising numbers by over 50% by leveraging effective communications and outreach strategies.
Programs Coordinator
Pathways Vermont
Burlington, Vermont
08.2016 - 01.2018
- Scheduled and supervised staff meetings to discuss new ideas and update participants on program details and milestones.
- Addressed and resolved technical, financial and operational concerns by working with team members and directors.
- Gathered and organized printed materials required for program participation.
- Prepared monthly budge- to-actual reports for upper management.
Education
Digital Marketing Fundamentals Certificate -
University of Vermont
Burlington, VT06.2020
Bachelor of Science - Geography Resource & Environmental Studies
Texas State University
San Marcos, TX06.2016
Skills
- Budget Development
- Social Media Marketing
- Verbal and Written Communication
- Campaign Planning
- Public Speaking and Presentation Development
- Content Creation
- Adobe Creative Suite
- Graphic Design
- WordPress
- Email marketing campaigns
- Multi-channel marketing
- Hubspot expertise
Timeline
Digital Marketing Specialist
DonorSearch
05.2020 - Current
Communications Manager
Pathways Vermont
10.2019 - 05.2020
Development Assistant
Pathways Vermont
01.2018 - 10.2019
Programs Coordinator
Pathways Vermont
08.2016 - 01.2018
Digital Marketing Fundamentals Certificate -
University of Vermont
Bachelor of Science - Geography Resource & Environmental Studies
Texas State University
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