Summary
Overview
Work History
Education
Software
Timeline
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Pallavi Gawshinde

Boston,MA

Summary

Accomplished marketing leader with a proven track record at Cheil India (Samsung Group), adept in leveraging digital marketing and strategic planning to achieve significant market share growth. Expert in content strategy and fostering cross-functional team collaboration, demonstrated by spearheading successful product launches and enhancing online engagement.

Overview

9
9
years of professional experience

Work History

Associate Account Director, Marketing

Cheil India (Samsung Group)
03.2019 - 08.2022
  • Directed over 30 web marketing campaigns, creating GTM strategies across channels, achieving a 98% on-time project delivery rate and maintaining budget compliance within 5%.
  • Successfully managed cross-functional teams, including web designers and developers, to deliver cohesive marketing campaigns, resulting in a 30% increase in team efficiency.
  • Implemented omni-channel content production, reducing turnaround and approval times by 20% and 30%, improving overall process efficiency.
  • Developed and presented data-driven marketing narratives to C-suite executives, achieving a 25% increase in strategic alignment.
  • Spearheaded the adoption of web promotion best practices, leading to a 20% increase in campaign performance.
  • Led the Galaxy S22 launch project from ideation to execution, achieving 70k pre-orders through multi-city events.
  • Collaborated with Engineering, Product, Marketing, Legal, and external partners to deliver successful product launches, resulting in a 20% increase in market share.

Marketing Account Director

Indigo Consulting (Leo Burnett Group)
05.2018 - 09.2018
  • Managed high-profile accounts for General Mills, Siemens, and Tata Capital, achieving a 20% increase in client satisfaction scores.
  • Defined measurable revenue and product adoption targets, achieving a 15% increase in annual revenue.
  • Strengthened client relationships through proactive account management and consistent delivery of high-quality work, resulting in a 25% improvement in client retention.
  • Gathered and analyzed customer and market feedback, translating this information into actionable requirements, improving campaign effectiveness by 20%.

Director, Marketing

TixDo
06.2016 - 04.2018
  • Developed comprehensive digital marketing strategies, resulting in a 45% increase in online engagement and a 30% boost in ticket sales.
  • Implemented a robust CLM program, achieving a 25% increase in repeat purchases.
  • Established strategic partnerships with Amazon, Google, and Meta, boosting campaign performance by 20%.
  • Experience with scaled marketing channels (paid search, social media, in-product, email) and their targeting, leading to a 30% increase in conversion rates.
  • Bridged the gap between technical and non-technical teams, ensuring smooth execution of marketing strategies and achieving a 15% improvement in project delivery times.
  • Identified opportunities for conversion rate optimization and conducted testing, resulting in a 10% improvement in website performance.
  • Direct experience in product marketing, partnering closely with product teams, leading to a 20% increase in product adoption.

Digital Marketing Manager

Tonic Media
01.2015 - 05.2016
  • Led digital media strategies for Viacom, achieving a 35% increase in online engagement and a 25% uplift in digital ad revenue.
  • Developed and executed comprehensive social media content strategies, enhancing client satisfaction by 30%.
  • Defined and achieved measurable revenue, product adoption, and service targets, resulting in a 20% increase in annual revenue.
  • Tackled complex marketing challenges with a strategic mindset, creating thoughtful recommendations and action plans, improving process efficiency by 25%.

Social Media Executive

Windchimes Communications
10.2013 - 12.2014
  • Managed social media for a major Indian bank, improving customer satisfaction scores by 20%.
  • Conducted research on competition and industry trends, enhancing brand presence by 15%.
  • Demonstrated web expertise, data-first and customer-centric mentality, and worked effectively within a large matrixed organization with multiple stakeholders, resulting in a 10% improvement in web production efficiency.

Education

MBA - Marketing And Business Analytics

Babson College
Babson Park, MA
05.2025

Bachelor of Journalism And Mass Communication - Marketing

Amity University
India
05.2013

Software

Microsoft Excel

Meta Ads Manager

Google Analytics

Salesforce

SQL

Hootsuite

SEMRush

Microsoft Office

Tableau

Timeline

Associate Account Director, Marketing

Cheil India (Samsung Group)
03.2019 - 08.2022

Marketing Account Director

Indigo Consulting (Leo Burnett Group)
05.2018 - 09.2018

Director, Marketing

TixDo
06.2016 - 04.2018

Digital Marketing Manager

Tonic Media
01.2015 - 05.2016

Social Media Executive

Windchimes Communications
10.2013 - 12.2014

MBA - Marketing And Business Analytics

Babson College

Bachelor of Journalism And Mass Communication - Marketing

Amity University

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