Summary
Overview
Work History
Education
Whyme
Notableproductsbuiltandled
Timeline

Pallav Trivedi

Product Leader
Kirkland,WA

Summary

Tenured Product Management leader with 15+ years experience, including leadership experience of 9 years, at leading technology companies like Amazon and Google Proven record of driving product development of 0-1-100 products, specializing in CX/UX, ecommerce, and ML Entrusted with developing business critical products; e.g. CX for Amazon homepage, new payment methods like Subscriptions for Whole Foods, and launching Loyalty Rewards for Amazon Grocery Hold an MBA and a Bachelor's degree in Engineering.

Overview

14
14
years of professional experience

Work History

Sr. Manager, Product Management - Tech.

AMAZON
12.2014 - Current
  • Founded the team leading lifecycle CX, comprising of Principal and Senior PMs; supported by over 35 SDEs, TPMs, and UX Designers
  • Own all traffic, retention and customer lifecycle products including new customer experiences, subscriptions, loyalty reward points, and fees for Whole Foods Market and Amazon Fresh
  • Built and scaled Grocery subscriptions - A first of its kind, omnichannel cross-banner product in the US
  • Launched delivery for Non-Prime Grocery customers for Amazon Fresh, Whole Foods Market and 3rd Party Merchants
  • Led the revamp of Amazon Grocery fees structure, reducing free shipping thresholds (FST) nationwide
  • Launched a points based rewards program in Japan to drive customer loyalty; managed a team of Economists and Data Scientists as an additional responsibility

Sr. Manager, Product Management - Tech.

AMAZON
10.2021 - 06.2023
  • Led Marketplace Risk Product teams for Amazon worldwide
  • Oversaw products preventing seller abuse and fraud, leveraging ML
  • Directed team of 40+ as manager of other Sr
  • Managers
  • Launched 'abuse reporting tool' on Amazon, leading the effort to design this 0-1 product for over 1MM sellers
  • Launched a 3rd party abuse detection tool to prevent fraud emanating off-Amazon online properties (like Social Media), preventing potentially $5Bn+ in Abuse

Sr. Manager, Product Management

AMAZON
02.2019 - 09.2021
  • Led product, program and marketing for Amazon Homepage CX for events like Back to School and holiday gifting, generating $10B+ in revenue
  • Established product vision and secured investments for occasions like Black History Month
  • Delivered $800M in incremental revenue
  • Developed CX tools to associate deals with shopping missions using machine learning-built new page renderings
  • Led development of onsite traffic-revenue attribution model leveraging science and tech
  • Defined product vision for an OCR-based tool to reduce cart-building time from 45+ minutes to 1 minute for Back to School

Manager, Program Management & Marketing

AMAZON
06.2017 - 02.2019
  • Directed program management and marketing to launch Whole Foods Market on Amazon Prime Now
  • Led promotions, events, and offline marketing for Prime Now US
  • Scaled delivery from 180+ Whole Foods Market stores
  • Expanded product selection to include items initially considered ineligible for online delivery

Account Strategist

GOOGLE
06.2014 - 12.2014
  • Delivered customer acquisition, optimization, and upsell campaigns for big-box US vendor across all advertising tools covering search, retargeting, and YouTube
  • Performed statistical analysis, and modeling to recommend advertising investments
  • Created new SOP for scraping keywords off 3rd-party websites
  • Upsold advertising campaigns to US big-box retailers

Sr. Manager, Corporate Affairs | Product Development

RELIANCE INDUSTRIES LTD.
05.2011 - 05.2014
  • Led global digital and B2C marketing with $1M budget for India's only Fortune 100 firm at the time with $200B+ market cap
  • Managed firm's participation in global trade fairs
  • Drove new product development
  • Launched company's 1st-ever paid digital marketing campaigns
  • Selected to be part of elite management graduate program
  • Promoted to senior manager within 1st year
  • Redesigned and launched corporate website for 2 divisions with clear upsell objectives

Education

Master of Business Administration (M.B.A.) -

Indian Institute of Management

Bachelor of Engineering (B.E.) - Telecommunication Engineering

Visvesvaraya Technological University

Whyme

  • Tenured Product Management leader with 15+ years experience, including leadership experience of 9 years, at leading technology companies like Amazon and Google.
  • Proven record of driving product development of 0-1-100 products, specializing in CX/UX, ecommerce, and ML.
  • Entrusted with developing business critical products; e.g. CX for Amazon homepage, new payment methods like Subscriptions for Whole Foods, and launching Loyalty Rewards for Amazon Grocery.
  • Promoted twice at Amazon, with additional recognition through multiple top-talent ratings.
  • Amazon Hiring Bar Raiser with 300+ interviews and experience of developing teams across 5 distinct functions.
  • Progressive experience of building teams as a General Manager and as a Technical Leader.

Notableproductsbuiltandled

  • Subscriptions for Amazon Grocery
  • Points-based Grocery Loyalty Program
  • 3rd Party Fraud Detection Tool
  • ML-based Deal Automation Tool
  • OCR-based School Shopping
  • Super Value Day

Timeline

Sr. Manager, Product Management - Tech. - AMAZON
10.2021 - 06.2023
Sr. Manager, Product Management - AMAZON
02.2019 - 09.2021
Manager, Program Management & Marketing - AMAZON
06.2017 - 02.2019
Sr. Manager, Product Management - Tech. - AMAZON
12.2014 - Current
Account Strategist - GOOGLE
06.2014 - 12.2014
Sr. Manager, Corporate Affairs | Product Development - RELIANCE INDUSTRIES LTD.
05.2011 - 05.2014
Visvesvaraya Technological University - Bachelor of Engineering (B.E.), Telecommunication Engineering
Indian Institute of Management - Master of Business Administration (M.B.A.),

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