Palmer Adams
Nashville,,TN
Overview
6
6
years of professional experience
Work History
Paid Media Manager (part-time)
Woolworth Theatre
Nashville, TN
12.2023 - Current
- Manage six-figure annual paid media budget across Meta Ads and Google Ads.
- Increased ROAS by 250% and now scaling campaigns(aimed at driving ticket sales) to sell-out as many shows as possible at a fixed CPA.
- Audited and improved conversion tracking by implementing Conversions API for Meta Ads.
Growth Marketing Strategist (part-time)
Maxwell Clinic
Nashville, TN
05.2023 - Current
- Manage six-figure paid media budget across Google Ads and Meta Ads.
- Increased leads from marketing by 300+%.
- Increased organic ranking from 6th to 1st on Google for "functional medicine in Nashville".
Performance Marketing Manager
Titan Brands
Remote
12.2023 - 04.2024
- I was hired as a "Performance Marketing Manger" in late Q4, however in Q1 my role was changed to "Affiliate & SEO Channel Manager" after internal cuts were made to the Marketing team and budget. While trialing this new role for a month, I ultimately left Titan Brands due to the new role not aligning with my career interests.
Performance Marketing Manager
Binance.US
Remote
12.2021 - 10.2022
- Managed eight-figure marketing budget across Google Ads, Bing Ads, Meta Ads, Reddit Ads, Apple Search Ads, TikTok Ads, Twitter X Ads, Quora Ads, Snapchat Ads, and resources for SEO.
- Collaborated with data team to increase ROAS and successfully scale ad campaigns to drive growth at a fixed CPA.
- Oversaw multiple agency relationships across Paid Media, SEO, and ASO. Brought Paid Media function in-house.
- Lead multiple initiatives, including: conversion attribution improvements, landing page optimization, paid experimentation & A/B testing, technical SEO audit & upgrades.
- Utilized tools such as: Google Analytics, Google Tag Manager, Firebase, Semrush, SpyFu, AppsFlyer, AppFollow, Google Ads, Meta Business Manager, TikTok Ads Manager, X Ads Manager.
Digital Marketing Manager
Gaia Herbs Inc.
Remote
03.2021 - 12.2021
- Managed seven-figure annual digital marketing budget across Google Ads, Bing Ads, Meta Ads, Pinterest Ads, and resources for our SEO, Organic Social and Affiliate channels.
- Improved ROAS by 140% compared to historical ad spend performance.
- Oversaw organic social media team and multiple agency relationships across Paid Media, SEO and Affiliate. Brought Paid Media function in-house.
Digital Marketing Strategist
Boson Software LLC
Nashville, TN
04.2018 - 03.2021
- Managed six-figure annual paid media budget across Google Ads, Bing Ads, Meta Ads and Hubspot.
- Improved ROAS by 300% and increased Conversions by 73% compared to historical ad spend performance.
- Utilized tools such as: Google Analytics, Semrush, Google Ads, Meta Business Manager, Hubspot, Adobe Creative Cloud.
Education
Master of Science - Digital Marketing
East Tennessee State University
Online05.2021
Bachelor of Science - Business Analytics & Marketing
University of Tennessee
Knoxville12.2016
Skills
- Campaign Management
- Conversion Attribution
- Competitive Analysis
- Data Driven
- Excel Wizard
- Google Ads Certified
- Google Analytics Certified
- Landing Page Scientist
- LTV-based Strategist
- Meta Certified
- Paid Social Expert
- ROAS Efficient
- SEO Optimization
Timeline
Paid Media Manager (part-time)
Woolworth Theatre
12.2023 - Current
Performance Marketing Manager
Titan Brands
12.2023 - 04.2024
Growth Marketing Strategist (part-time)
Maxwell Clinic
05.2023 - Current
Performance Marketing Manager
Binance.US
12.2021 - 10.2022
Digital Marketing Manager
Gaia Herbs Inc.
03.2021 - 12.2021
Digital Marketing Strategist
Boson Software LLC
04.2018 - 03.2021
Master of Science - Digital Marketing
East Tennessee State University
Bachelor of Science - Business Analytics & Marketing
University of Tennessee
Similar Profiles
LINWOOD D. CAMPBELLLINWOOD D. CAMPBELL
Director of Catering and Events at The Woolworth TheatreDirector of Catering and Events at The Woolworth Theatre
Arielle HightowerArielle Hightower
Stage Manager / Assistant Stage Manager at Segerstrom Center for the Arts | South Coast Repertory | A Noise Within Theatre | The Matrix Theatre | Outside In Theatre | Kirk Douglas Theatre | Ebony Repertory Theatre | George Square Assembly StudiosStage Manager / Assistant Stage Manager at Segerstrom Center for the Arts | South Coast Repertory | A Noise Within Theatre | The Matrix Theatre | Outside In Theatre | Kirk Douglas Theatre | Ebony Repertory Theatre | George Square Assembly Studios
Luca DanielLuca Daniel
Volunteer, Various Theatrical Productions at Murray Music and Drama Club, AIM Theatre Co, Roleystone Theatre, Marloo Theatre, Limelight TheatreVolunteer, Various Theatrical Productions at Murray Music and Drama Club, AIM Theatre Co, Roleystone Theatre, Marloo Theatre, Limelight Theatre
GARY JOHNSONGARY JOHNSON
Class A CDL Driver at Dekalb County Solid Waste DepartmentClass A CDL Driver at Dekalb County Solid Waste Department
Leilani CarlosLeilani Carlos
Early Education Center Aide at Telamon Head StartEarly Education Center Aide at Telamon Head Start