Palmer Adams
Nashville,,TN
Overview
6
6
years of professional experience
Work History
Paid Media Manager (part-time)
Woolworth Theatre
Nashville, TN
12.2023 - Current
- Manage six-figure annual paid media budget across Meta Ads and Google Ads.
- Increased ROAS by 250% and now scaling campaigns(aimed at driving ticket sales) to sell-out as many shows as possible at a fixed CPA.
- Audited and improved conversion tracking by implementing Conversions API for Meta Ads.
Growth Marketing Strategist (part-time)
Maxwell Clinic
Nashville, TN
05.2023 - Current
- Manage six-figure paid media budget across Google Ads and Meta Ads.
- Increased leads from marketing by 300+%.
- Increased organic ranking from 6th to 1st on Google for "functional medicine in Nashville".
Performance Marketing Manager
Titan Brands
Remote
12.2023 - 04.2024
- I was hired as a "Performance Marketing Manger" in late Q4, however in Q1 my role was changed to "Affiliate & SEO Channel Manager" after internal cuts were made to the Marketing team and budget. While trialing this new role for a month, I ultimately left Titan Brands due to the new role not aligning with my career interests.
Performance Marketing Manager
Binance.US
Remote
12.2021 - 10.2022
- Managed eight-figure marketing budget across Google Ads, Bing Ads, Meta Ads, Reddit Ads, Apple Search Ads, TikTok Ads, Twitter X Ads, Quora Ads, Snapchat Ads, and resources for SEO.
- Collaborated with data team to increase ROAS and successfully scale ad campaigns to drive growth at a fixed CPA.
- Oversaw multiple agency relationships across Paid Media, SEO, and ASO. Brought Paid Media function in-house.
- Lead multiple initiatives, including: conversion attribution improvements, landing page optimization, paid experimentation & A/B testing, technical SEO audit & upgrades.
- Utilized tools such as: Google Analytics, Google Tag Manager, Firebase, Semrush, SpyFu, AppsFlyer, AppFollow, Google Ads, Meta Business Manager, TikTok Ads Manager, X Ads Manager.
Digital Marketing Manager
Gaia Herbs Inc.
Remote
03.2021 - 12.2021
- Managed seven-figure annual digital marketing budget across Google Ads, Bing Ads, Meta Ads, Pinterest Ads, and resources for our SEO, Organic Social and Affiliate channels.
- Improved ROAS by 140% compared to historical ad spend performance.
- Oversaw organic social media team and multiple agency relationships across Paid Media, SEO and Affiliate. Brought Paid Media function in-house.
Digital Marketing Strategist
Boson Software LLC
Nashville, TN
04.2018 - 03.2021
- Managed six-figure annual paid media budget across Google Ads, Bing Ads, Meta Ads and Hubspot.
- Improved ROAS by 300% and increased Conversions by 73% compared to historical ad spend performance.
- Utilized tools such as: Google Analytics, Semrush, Google Ads, Meta Business Manager, Hubspot, Adobe Creative Cloud.
Education
Master of Science - Digital Marketing
East Tennessee State University
Online05.2021
Bachelor of Science - Business Analytics & Marketing
University of Tennessee
Knoxville12.2016
Skills
- Campaign Management
- Conversion Attribution
- Competitive Analysis
- Data Driven
- Excel Wizard
- Google Ads Certified
- Google Analytics Certified
- Landing Page Scientist
- LTV-based Strategist
- Meta Certified
- Paid Social Expert
- ROAS Efficient
- SEO Optimization
Timeline
Paid Media Manager (part-time)
Woolworth Theatre
12.2023 - Current
Performance Marketing Manager
Titan Brands
12.2023 - 04.2024
Growth Marketing Strategist (part-time)
Maxwell Clinic
05.2023 - Current
Performance Marketing Manager
Binance.US
12.2021 - 10.2022
Digital Marketing Manager
Gaia Herbs Inc.
03.2021 - 12.2021
Digital Marketing Strategist
Boson Software LLC
04.2018 - 03.2021
Master of Science - Digital Marketing
East Tennessee State University
Bachelor of Science - Business Analytics & Marketing
University of Tennessee