Hi, I’m
PAM DUNBAR
Littleton,CO
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin
Summary
Inspired leader with a passion for people, business, and creative content. Experienced at writing strategic plans including integrated results-oriented strategy.
Change agent for transforming business using intelligence and creative solutions to drive profits, increasing market share and strengthening customer relationships.
Overview
21
years of professional experience
Work History
CITY OF GLENDALE, INFINITY PARKGLENDALE, CO
DIRECTOR OF MARKETING & SPONSORSHIP
01.2019 - Current
Job overview
- Marketing & Sales lead for a 4,000-seat rugby stadium. Leadership responsibilities include communication strategy, sponsorship/partnerships, social media, advertising, digital platforms, and writing/storytelling
- Administered & contracted with 20+ sponsors for the 2022 event season.
- Negotiated broadcast arrangements with local news channels, including digital advertising and geo-fencing locations for optimized advertising
- Manage annual $1M budget, four staff members, plus outside agencies, and vendors
- Create fan engagement strategy, digital engagement and business strategy plans for all rugby tournaments and community events at the city
- Rugby tournament attendance increased by 18% in a one-year period from 2021-2022
- Led redesign of four different websites in two years, creating UX designs that are consumer-friendly and easy-to-use
- New digital strategy includes 50+ podcasts in six months with over 5,000 downloads
- Total social media impressions for 2022 thus far 4.3M increasing from 3M in 2021
- Developed strategic sponsorship tiered-pricing and positioning for team sponsorship and stadium events.
VIOLET RIVER CONSULTINGLITTLETON, CO
PRESIDENT
09.2015 - 01.2019
Job overview
- Independent marketing, sponsorship, social media & communications strategy consultant
- Led operational teams in creation, roll out and management of new product lines
- Grant Communications manager for the Bill & Melinda Gates Foundation through EDUCAUSE
- Managed all digital marketing efforts including paid & organic social media, SEM campaigns, and digital distribution of curated content
- Collected and analyzed Google Analytics, social and newsletter KPIs
- Conducted research on emerging trends within industry and capitalized on finds to develop new products, services and strategies.
- Increased social media impressions 155% and tripled unique web page views YOY from 2017 to 2018
- Delivered digital newsletter to 3.3M subscribers with a 27% open rate
- Collaborated with internal departments and external agencies, to create custom digital content and increase engagement for a digital-savvy audience
- Negotiated and sold sponsorships for events.
World Fishing NetworkCentennial, CO
ASST GM/VP MARKETING/SR DIR MARKETING
02.2012 - 10.2015
Job overview
- Re-branded the network and launched a new UX website with video content, including user upload features
- Managed an annual budget of $2M, saving the network money and staying under budget each year
- Organized & led a cross-functional team with weekly meetings & monthly programming stunts
- Managed all external vendors for the marketing department and brand partnerships for the network
- Led U.S Network efforts with sponsorship, traffic, and engineering
- Worked closely with organizational leadership and board of directors to strategically affect operational direction.
- Hired and directed teams to achieve daily and long-term operations and business goals.
MOUNTAINWEST SPORTS NETWORKCENTENNIAL, CO
SR, DIRECTOR MARKETING
06.2007 - 02.2012
Job overview
- Earned two Emmy Awards and multiple Promax BDA awards for branding and network marketing campaigns created around network programming and content
- As Interim-GM, managed sponsorship sales, marketing/promotions, and network distribution relationships
- Subscribers increased from 2M to 7M while on staff
- Oversaw a $1.3M budget for network stadium advertising across 9 institutions
- Managed a $2.3M budget coming in at, or under, budget each year.
DISNEY & ESPN MEDIA NETWORKSGREENWOOD VILLAGE, CO
SENIOR ACCT. EXECUTIVE/ACCOUNT EXECUTIVE
04.2002 - 06.2007
Job overview
- Administered a $4.3M annual advertising buy including content curation and delivery
- Assigned & managed an eight-state territory, including creation of local market events and sponsorships
- Created a “How to sell sports” event in four markets specifically for women who were unsure about how to negotiate sports sales. Presented to over 500 cable sales representatives
- Exceeded sales goals, increased revenue and facilitated sales. Met the team sales goal plus bonus every year
- Used consultative sales approach to address each customers' needs and wants to recommend suitable product options
- Conferred with existing and potential customers to assess requirements and propose optimal solutions
Education
University of Wyoming Laramie, WY
Bachelor of Science from Recreation and Parks Administration
WICT Rocky Mountain Leadership InstituteDENVER, CO
No Degree from LEADERSHIP
Kent State UniversityKENT, OH
Master of Arts from Communications and Public Relations
2016
Skills
- Marketing Strategy Development
- Strong Communication Skills
- Budgeting
- Team Recruiting and Hiring
- Project Management
- Campaign Performance Tracking
- Multi-Channel Campaigns
- New Business Opportunities
- Writing/Storytelling
- Messaging Strategy
- Program Development And Management
- Multi-Channel Marketing Experience
- Strategic Planning
- Customer Engagement
- Messaging Strategy
- Business Needs Analysis
- Sponsorship Management
- Sponsorship Agreements
- Sponsorship Program Implementation
- Sponsorship Promotion and Organization
- Evaluation of Marketing Campaigns
- Word-of-Mouth Marketing
- Marketing Abilities
- Marketing Writing
- Digital Marketing
- Integrated Marketing
- Marketing Metrics
- Evangelism Marketing
- Social Marketing
- Event Marketing
- Marketing Leadership
- Customer Marketing
- Marketing Plans
- Content Marketing
- Brand Marketing
- Strategic Marketing
Accomplishments
- Two Emmy Awards for Sports & Program Promotion
Affiliations
Volunteer & Boards
P.E.O. International
Chapter President, 1996-1998; 2017- 2019
Fundraising Chairman,1990-1995
Red Rocks Community College Business Department Advisory Board & Entrepreneur Center Committee
2015-Current
Public Relations Society of America (PRSA) Member 2015-Current
Additional Information
Adjunct Communications Professor at Southern New Hampshire University 2017- Current
Adjunct Business Professor at Red Rocks Community College 2017-Current
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
DIRECTOR OF MARKETING & SPONSORSHIP
CITY OF GLENDALE, INFINITY PARK
01.2019 - Current
PRESIDENT
VIOLET RIVER CONSULTING
09.2015 - 01.2019
ASST GM/VP MARKETING/SR DIR MARKETING
World Fishing Network
02.2012 - 10.2015
SR, DIRECTOR MARKETING
MOUNTAINWEST SPORTS NETWORK
06.2007 - 02.2012
SENIOR ACCT. EXECUTIVE/ACCOUNT EXECUTIVE
DISNEY & ESPN MEDIA NETWORKS
04.2002 - 06.2007
University of Wyoming
Bachelor of Science from Recreation and Parks Administration
WICT Rocky Mountain Leadership Institute
No Degree from LEADERSHIP
Kent State University
Master of Arts from Communications and Public Relations
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