Summary
Overview
Work History
Education
Skills
Accomplishments
Related Experience
Timeline
Generic
PAMELA BILLINGLSEY

PAMELA BILLINGLSEY

Ellijay,GA

Summary

Dedicated Customer Service professional with knowledge of service delivery and proven multitasking abilities. Committed to maintaining professional relationships to increase profitability and drive business results.

Overview

19
19
years of professional experience

Work History

Realtor

SELF EMPLOYED
01.2017 - Current
  • Assist real estate agents in the management and process of creating a listing, marketing, photography all the way through closing
  • Prepare market analysis statistics, bid presentation for buyers & sellers, research listings, set up home inspections
  • Design & implement effective marketing strategies, social media, flyers, direct mail
  • Promote sales through advertising; host open house events, print & social media
  • Establish positive flow of communication with agents, clients, attorneys, and all personnel involved in closing transactions
  • Negotiate contracts with agents representing buyers and sellers
  • Educate sellers and buyers concerning the process of the sale or purchase of a home
  • Facilitate the closing process on behalf of the clients and insured that all parts of the contracts are met prior to closing.

VP Marketing

LendingPoint
01.2015 - 01.2017
  • Responsible for developing and implementing a cohesive marketing plan to increase acquisition and brand awareness
  • Design, implement and monitor effective marketing strategies that align with our business goals
  • Strategize, create and implement acquisition channels
  • Prepare regular reports and presentations on marketing metrics for executives
  • Conduct market analysis to identify challenges and opportunities for growth
  • Collaborate with Sales and Business Development to define effective sales channels
  • Develop and manage the marketing budget.

Direct Mail Manager

Impact partnership
01.2014 - 01.2015
  • Responsible for the timely completion and successful execution of direct marketing campaigns for acquisition and retention
  • Analyze response data, based art, data filters, among many other data points
  • Develop strategic plan and implement custom DM reservation codes and landing pages to increase response rates
  • Create heat maps by region/state and provide scientific reports to the leadership team and advisors
  • Purchase lists and promote artwork based on historical data as well as offer test options
  • Execute approved pieces and lists and provide to mail house for distribution
  • Maintain all aspects of campaigns, including production, workflow, legal compliance, scheduling, targeting/list strategy, campaign test design (test and control, factorial design, sampling, etc.) and post campaign analysis
  • Manage a team to facilitate the weeks orders for timely execution
  • Analyze DM budget and negotiate cost savings with vendors.

Direct Marketing Specialist

CAPITAL ACCESS NETWORK, INC.
01.2009 - 01.2013
  • Responsible for the timely completion and successful execution of direct marketing campaigns for acquisition and retention departments
  • Coordinate and implement promotional pieces to produce high quality leads and results
  • Maintain all aspects of campaigns, including production, workflow, legal compliance, scheduling, targeting/list strategy, campaign test design (test and control, factorial design, sampling, etc.) and post campaign analysis
  • Coordinate promotional codes and system changes
  • Import/Export process for lead purchase, suppression and reporting purposes
  • Prepare and deliver internal communications and training to sales floor on campaigns and CRM usage
  • Implement and manage email blasts for distribution to prospects and clients
  • Participate in creative process, including concept, messaging, design, proofing and approvals
  • Responsible for maintaining an efficient production schedule and calendar for each campaign
  • Create implement and maintain a companywide marketing campaign calendar.

Marketing Coordinator

PROJECT SUCCESS, INC.
01.2006 - 01.2009
  • Developed and implemented promotional and marketing strategies for the branding & re-branding of PSI’s products and services
  • Supported the president in an executive assistant role as well as the planning and execution of several corporate conferences and events
  • Created awareness of the new company name
  • Created new corporate theme with logo, letterhead, website and all collateral materials
  • Promoted branding of products and services
  • Implemented and managed email blasts and newsletters for distribution to prospects and clients
  • Planned and executed multiple corporate events yearly
  • Assisted president with travel arrangements, general office management duties; execute consolidation of two offices to one corporate office.

Education

Kennesaw State University
Kennesaw, GA
12.2000

No Degree - Business Administration

University of Cincinnati
Cincinnati, OH

Skills

  • Pricing negotiation
  • Purchase agreement management
  • Closing support
  • Sales negotiation
  • Administrative Support
  • Data Entry
  • Call Management
  • Report Generation
  • Data Collection
  • Scheduling
  • Inbound and Outbound Calling
  • Critical Thinking
  • CRM Software
  • Customer Relations
  • Problem Resolution

Accomplishments

  • Managed 12 Million dollar marketing budget while generating a 6% response rate and $1 million in sales monthly through the organic channel
  • Created marketing automation workflows and email campaigns that generated 22% open rates and 5.7% click through rates.
  • Led delivery of national Super Bowl campaign for fintech startup concept to launch in 5 days
  • Daily use of data science to append and model large marketing databases using Experian Mosaics

Related Experience

  • General Knowledge
  • CRM & Database Management
  • Campaign Management
  • List Purchase
  • Campaign Reporting
  • List Targeting & Segmentation
  • Direct Mail Production
  • Call Center Management
  • Email Marketing
  • Vendor Management
  • Brand & Advertising
  • Sales Training
  • Reporting and Analytics
  • Event Management
  • Campaign Strategy
  • Customer Service/Call Center
  • Contract Negotiation

Timeline

Realtor

SELF EMPLOYED
01.2017 - Current

VP Marketing

LendingPoint
01.2015 - 01.2017

Direct Mail Manager

Impact partnership
01.2014 - 01.2015

Direct Marketing Specialist

CAPITAL ACCESS NETWORK, INC.
01.2009 - 01.2013

Marketing Coordinator

PROJECT SUCCESS, INC.
01.2006 - 01.2009

Kennesaw State University

No Degree - Business Administration

University of Cincinnati

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PAMELA BILLINGLSEY