Summary
Overview
Work History
Education
Skills
Professional Development
Timeline
Generic

Pamela DeSimone

Huntersville,North Carolina

Summary

Dynamic Sales Executive with 15 years of experience providing a high level of customer service while increasing revenues and exceeding goals. The consultative sales approach and pipeline management, exceed goals and maintain client retention. Highly organized and accomplished Sales Executive well-versed in monitoring market conditions and multi-family changes to promote awareness of the need to expand marketing options to customers.

Overview

12
12
years of professional experience

Work History

Sales Executive Digital Solutions

Rent.com
11.2018 - Current
  • Currently, manage a digital multifaceted advertising portfolio of over 300+ accounts in the multifamily housing industry in the Charlotte Metro Market
  • Provide consultation and perform presentations to Marketing Directors, Regional Managers, and ownership groups
  • Identify through discovery the needs of each community to generate a purposeful recommendation to meet the goals of the communities
  • Cover a large territory servicing current clients, identifying new clients, and introducing them to the relative suite of product solutions
  • Prepare and generate Market Reports thorough research of market trends to present while conducting lunch and learns or Manager Meetings and Budget Boot Camps
  • Attend Trade Shows and industry-related networking events including GCAA events
  • Set up trade show booths, decorate, and always make it fun by coordinating with the show's overall theme
  • Compete in a very high-paced competitive environment that requires self-discipline, a strong drive, and the ability to manage multiple tasks daily while working remotely and in the field
  • Ended 2022 163% over target goal and 178% over the target in 2023 earning a spot in the 2024 Presidents Club
  • Surpassed net revenue goal of 1.76% at 4.87% for 2023
  • Added $27,800 New Monthly Recurring Revenue in 2023 Currently at $13,500 YTD for 2024 trending to exceed 2023 MRR numbers.

Owner/Publisher

ARA Marketing Solutions
10.2012 - 11.2018
  • Implemented a digital marketing campaign for a new business by launching every aspect of the start-up, resulting in much success during the most crucial time for new businesses
  • Rebranded a client with a failing business and gradually added new avenues to their marketing campaigns. Within a year, recouped their ROI and had their highest earnings in history
  • Consulted with a successful multi-business owner, taking over their SEO and Social media accounts; decreased their necessary monthly spending by 75%; successfully had them ranked on page one of Google within 3 months
  • Took over a national account and their online sales reached record numbers during slump seasons
  • Provided full-service marketing and customer service accounts for area publications: The Real Estate Book of Gaston Lincoln and Cleveland; The Real Estate Book of Lake Norman; and The Real Estate Book's custom publications, Gaston Elite Magazine, Lake Norman Foreclosure and Distressed Properties and At Home with Linda Beverley
  • Produce, create, monitor, and grow digital solutions, direct mail, and email campaigns
  • Manage corporate social media pages, develop and manage websites, SEO and marketing campaigns
  • Create supportive print and electronic marketing pieces and e-books based on the needs of clients
  • Hired and trained employees to oversee the design and print of custom magazines, postcards, and marketing brochures along with negotiating contracts for both print and online media
  • Built the business by assisting clients in crafting total marketing plans integrating print, and direct mail to integrate with online and social media platforms
  • Oversee all aspects of the design and production of entire publications every month
  • Responsible for all account invoicing, collections and maintenance, sales and marketing of company supplementary products including Internet services, brochures, custom publications, digital media, promotional production, and rebranding consultation services
  • Write articles for monthly Gaston Elite Magazine publications
  • Complete any Public Relations duties including participation and membership in area associations.

Education

Appalachian State University
Boone, NC
01.1990

Skills

  • Sales Forecasting
  • Self Starter
  • Challenger Attitude
  • Consultative Seller
  • Pipeline Management
  • Intellectually Intelligent

Professional Development

  • Member Gaston Chamber of Commerce
  • Member Gaston Association of Realtors
  • 2003 Nominee for Women in Business
  • Gaston Together Board 2004
  • Member GCAA Currently serving on two committees
  • SalesForce Proficient

Timeline

Sales Executive Digital Solutions

Rent.com
11.2018 - Current

Owner/Publisher

ARA Marketing Solutions
10.2012 - 11.2018

Appalachian State University

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Pamela DeSimone