Pamela Hayes
Longview,WA
Summary
Dynamic Association Executive with a proven track record at Lower Columbia Association of REALTORS, excelling in strategic planning and stakeholder engagement. Spearheaded governance improvements, enhancing Board communication and operational efficiency. Proficient in financial management and adept at fostering member engagement, driving organizational success through innovative solutions and collaborative leadership.
Overview
20
20
years of professional experience
Work History
Association Executive (Chief Executive Officer)
Lower Columbia Association of REALTORS
Longview, WA
07.2024 - Current
- Serve as the chief executive for a nonprofit membership association, responsible for full operational leadership, Board governance, organizational strategy, and high-level administrative and operational management.
- Provide primary support to the Board of Directors and executive leadership, ensuring efficient governance, seamless coordination, and clear, proactive communication across the organization.
- Serve as the primary administrative liaison to the Board of Directors and Executive Committee; attend, facilitate, and support all Board, Executive, standing committee, and membership meetings.
- Prepare accurate agendas, packets, pre-reads, and minutes; maintain the official record of all governance documents and ensure compliance with bylaws, policies, and National Association of REALTORS (NAR) CORE standards.
- Coordinate annual Board activities including September elections, committee operations, orientation and leadership transitions.
- Execute decisions of the Board, serving as a non-voting ex-officio member and providing strategic guidance and continuity.
- Manage all communication workflows between leadership, committee chairs, membership, and affiliates to ensure alignment and efficient decision-making.
- Oversee full day-to-day administration of the association, including operations, HR, policy development, financial systems, and knowledge management.
- Develop organizational workflows, administrative procedures, and performance standards to optimize operations, ensure compliance, and strengthen efficiency.
- Lead planning and execution of all official association programs, events, education offerings, and membership initiatives.
- Direct large-scale strategic projects, ensuring timelines, accountability structures, and cross-departmental collaboration.
- Plan and manage public relations, external communications, newsletters, and official publications.
- Manage all financial operations with the Treasurer, including budgeting, monthly financial summaries, accounts, tax reporting, and oversight of all financial assets.
- Oversee membership dues collection, record maintenance, and required submissions to state and national REALTOR organizations.
- Safeguard legal files, historical documents, and sensitive association records.
- Execute contracts and commitments within approved policies; maintain operational controls and adherence to governance standards.
- Act as liaison to Washington REALTORS, NAR, government entities, and partner associations.
- Represent LoCAR in government affairs, local regulatory matters, and public forums, in partnership with Government Affairs leadership.
- Maintain productive relationships with industry leaders, community organizations, government officials, and partner associations.
- Promote member engagement, volunteer involvement, and leadership development.
- Key Achievements
- Streamlined governance processes, improving Board communication, documentation accuracy, and cross-committee collaboration.
- Modernized operational workflows, reducing administrative bottlenecks and increasing organizational transparency.
- Developed high-impact communication systems that improved member engagement and strengthened association visibility.
- Successfully maintained all compliance requirements under NAR CORE Standards.
- Elevated the association’s public reputation and community influence through effective advocacy and strategic communication.
Owner
Hopscotch Toys
Longview, Washington
09.2019 - 06.2023
- Oversaw daily operations of small business including customer service and financial management.
- Developed business plans and strategies to grow small business.
- Photographed products for sale and posted pictures online to increase visibility and showcase current product availability.
- Monitored customer feedback and implemented changes based on their suggestions.
- Set pricing structures according to market analytics and emerging trends.
- Supervised company social media and marketing efforts to expand brand awareness and attract new customers.
- Participated in local community activities to promote the brand's visibility and reputation.
- Researched similar businesses to determine competitive advantages.
- Created budgets and monitored expenses to stay within budget limits.
- Designed customer loyalty programs to increase sales revenue.
- Managed staff recruitment, hiring, training, and development.
Social Media Manager
Zaaz Studios/Banyan Branch
Seattle, Washington
06.2009 - 03.2013
- Developed and executed targeted social media campaigns to boost brand visibility and engagement.
- Collaborated with cross-functional teams to align social media strategies with marketing objectives.
- Conducted competitor analysis to identify trends for informed content creation.
- Engaged followers and addressed inquiries to cultivate a positive online community.
- Created compelling graphics and videos to enhance posts and drive user interaction.
- Maintained a social media content calendar for timely post delivery.
- Utilized SEO best practices to optimize content for improved organic reach.
- Analyzed performance data to refine strategies and enhance future campaign effectiveness.
Transaction Coordinator
Redfin
Seattle, WA
03.2006 - 09.2009
- Coordinated timelines to ensure timely completion of all transactions.
- Facilitated effective communication among buyers, sellers, and agents to streamline processes.
- Prepared and organized documentation for real estate transactions with precision.
- Managed multiple transactions simultaneously, maintaining strict attention to detail.
- Conducted regular follow-ups with clients to ensure engagement and transparency.
- Collaborated with title companies and lenders for accurate documentation.
- Implemented best practices for transaction management, improving efficiency.
- Trained new team members on coordination processes and software tools.
Skills
- Executive governance and board relations
- High-level administration and communication
- Strategic planning and execution
- Cross-functional project management
- Process optimization and efficiency
- Confidential information management
- Stakeholder engagement and influence
- Meeting planning and agenda development
- Workflow design and operations oversight
- Budgeting, finance, and risk management
- Google Workspace proficiency
- Microsoft 365 expertise
- Zoom and Slack collaboration
- CRM and AMS systems management
- Document management systems expertise
- Financial software proficiency
- Virtual and in-person meeting coordination
Additional Qualifications
- Exceptional written and verbal communication
- High discretion and confidentiality handling
- Proven ability to manage multiple complex priorities under tight deadlines
- Strong collaboration and upward management skills
- Commitment to equity, belonging, and ethical practices
Timeline
Association Executive (Chief Executive Officer)
Lower Columbia Association of REALTORS
07.2024 - Current
Owner
Hopscotch Toys
09.2019 - 06.2023
Social Media Manager
Zaaz Studios/Banyan Branch
06.2009 - 03.2013
Transaction Coordinator
Redfin
03.2006 - 09.2009