Pamela MARTIN
Olathe,KS
Summary
Adept at leading groups and individual coaching sessions to promote wellness. Excellent educator adept at working with people at all skills levels to improve physical strength, stamina and health.
Overview
27
27
years of professional experience
Work History
Business Owner, Integrative Wellness Coach
The Balanced Way LLC
01.2020 - Current
- Passionate about holistic well-being, I blend corporate expertise with holistic wisdom to empower clients on their journey towards optimal health and vitality
- My approach, rooted in proactive holistic practices and bio-individual coaching, utilizes motivational interviewing to inspire lasting transformation.
- Empowered clients by teaching them how to set achievable goals that aligned with their personal values and aspirations.
- Created a supportive environment where clients felt comfortable discussing their challenges openly without judgment or criticism.
- Evaluated client progress through regular check-ins and follow-up appointments, celebrating milestones and adjusting plans as needed.
Creative Product Development Director
Hallmark Cards Inc
01.2013 - 01.2020
- Led all creative and editorial teams for Hallmark's two largest product segments: 900mm Everyday Greeting Card business and 600mm Specialty businesses including Gift Presentation, Stationery, Package Design, Home and Gifts, and Home Office
- Led Creative Directors, Art Directors, Editorial Directors and Marketing Directors and their teams in analyzing marketing data, analytics, market trends, growth opportunities and work processes for increased brand engagement and better partnerships with retailers worldwide
- Partnered with marketing, sales, finance, operations, and customer teams to pitch new business, and secure strong customer and retail partnerships.
Creative Product Director
Hallmark Cards Inc
01.2010 - 01.2013
- Led Hallmark creative teams for three subsidiary businesses, UNICEF, Sunrise, Ten Bamboo Studios
- Rebranded each business to grow recipient and customer engagement and gained increase of 11% lift in sales - across this portfolio
- Led and stabilized 50 person team through business transformation to ensure customer and people transitions were seamless.
Creative Director
Hallmark Business Connections
01.1997 - 01.2010
- Directed design and editorial teams, product development, marketing campaigns and sales pitches to outside customers
- Set business strategies and aggressive growth goals
- Launched new brand including all brand materials and sales materials for B2B business space
- Pioneered new and flexible staffing options, to keep headcount low, costs low and stretch the breadth of talent.
Education
Bachelor of Fine Arts - Graphic Design and Illustration
University of Arizona
International Health Coach -
IAHC
Integrative Nutrition Health Coach (IIN) -
IIN
Coaching Intensive Practicum (CIP) -
IIN Accredited through the ICF Continuing Coach Education (CCE)
Skills
- Collaborative
- Visionary
- Calm
- Compassionate
- Motivated
- Customer Service
- Relationship Building
- Customer Relations
Timeline
Business Owner, Integrative Wellness Coach
The Balanced Way LLC
01.2020 - Current
Creative Product Development Director
Hallmark Cards Inc
01.2013 - 01.2020
Creative Product Director
Hallmark Cards Inc
01.2010 - 01.2013
Creative Director
Hallmark Business Connections
01.1997 - 01.2010
Bachelor of Fine Arts - Graphic Design and Illustration
University of Arizona
International Health Coach -
IAHC
Integrative Nutrition Health Coach (IIN) -
IIN
Coaching Intensive Practicum (CIP) -
IIN Accredited through the ICF Continuing Coach Education (CCE)
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