Pamela McNally
Suffern,NY
Summary
Senior Executive with 15+ years experience in sales, operations, and personnel management. Proven track record of making immediate positive contributions through strategic leadership. Skilled in optimizing operations and motivating employees to achieve market dominance.
Overview
16
16
years of professional experience
Work History
SVP Marketing + Digital
NKBA | KBIS
Bethlehem, PA
03.2022 - 08.2024
- Promoted to help provide strategic guidance to CEO on operational decisions and initiatives for association and KBIS, the annual trade show with 100k attendees.
- Successfully updated and rebranded KBIS, expanding show events, programs, and activations.
- Developed and implemented strategies to expand NKBA's market reach and raise its profile outside the K+B industry
- Directly contributed to sustained growth by generating increased revenue and profit for the organization while optimizing EBITDA.
VP Marketing
NKBA | KBIS
Hackettstown, NJ
06.2020 - 04.2022
- Executed a successful rebranding initiative for NKBA that included updating marketing materials, sales assets, and event collateral
- Oversaw redesign of NKBA.org, updating all functions/pages with emphasis on new member journey
- Enhanced online sign up functionality leading to an average annual growth rate of 30 percent in membership
- Streamlined operations and leadership for marketing, digital, production, events, and chapters teams
Executive VP, Digital
Sandow
New York, NY
10.2018 - 05.2020
- Increased digital revenue by 100% as a result of creating strategic campaigns and by working closely with each client to identify specific KPIs, including beauty, CPG, design and manufacturing brands
- Worked with brand leaders to define digital strategy for each brand, creating initiatives that helped close deals with major clients, increasing revenue from 20%-50%
- Created new initiatives to help secure new business in excess of $2M
- Built and activated an online global audience of over 12M through new social media and newsletter programs, including growing brands’ social media and site audiences by 1000%+
- Oversaw website development and redesign, with focus on mobile UX/UI, continually updating and increasing audience engagement.
Chief Revenue Officer
Interior Design Media (A Sandow Division)
New York, NY
10.2016 - 09.2018
- Manage upwards of 30 employees, including 5 direct reports across multiple departments to create new revenue streams through streamlining workflow processes and information handling, establishing strategic workforce planning and increasing efficiency by 25%
- Increased digital revenue from $1M to $4M through strategic leadership
- Created and sold the most successful integrated multifaceted campaigns in excess of $1M, with increased revenue and scope for the last 2 years, deepening knowledge and messaging around sustainability
- Oversee digital for the design group, directing the overall sales and content strategy with each digital sales and content teams to drive engagement across site, social, newsletter
- Created digital sales programs for each brand, working with development, ad operations and editorial to build out the necessary channels to successfully run each campaign
- Speak at 30 annual events a year, focused on future digital and business trends across industry, resulting in increasing new business by 15%
- Streamlined sales and marketing through Project Management tools and implemented Slack to increase collaboration and efficiency
- Hold monthly training and updates for the sales and marketing teams, including digital trends, increasing product knowledge and productivity to establish industry leadership position for the brands
- Established 2 special interest publications with integrated programs that include pop up channels, high-impact social and regional events, generating upwards of $2M
- Worked with top 5 clients to increase spend by 15-20% over 2 years through building deep relationships with top executives and creating trusted alliances with each brand
- Created a new revenue stream through the implementation of video, helping to create and oversee a team of 3, producing and selling various forms of 300 videos in excess of $1M
- Revamped budgets to realize $1M or 20% in cost savings across all departments.
Digital Director
Interior Design Media (A Sandow Division)
New York, NY
10.2011 - 09.2016
- Oversaw development and redesign of a new mobile-friendly website and product directory, increasing traffic by 90%, growing engagement from 1 to 5 minutes, and dropping the bounce rate 50%
- Developed a digital sales program and worked with a sales team to educate on sales strategy for digital, increasing productivity and built list to 70K from 20K, increasing revenue by $1M
- Reorganized editorial team to create content to boost audience acquisition and engagement.
VP, Digital & Editorial Operations
Niche Media
New York, NY
12.2009 - 08.2011
- Managed content and production of magazine and editorial, overseeing 100+ employees including 12 direct reports
- Achieved a 50% cost reduction by partnering closely with the CFO to streamline operations through measures including budget cuts, renegotiations of print contracts, and centralization of production teams
Group Managing Editor
Niche Media
New York, NY
07.2008 - 12.2009
- Oversaw print and digital assets, directing art and editorial staff of 65 and a $3M budget
- Centralized main editorial and content process by bringing in house and centralized production, increasing efficiency by 60%.
Education
Associate Degree - Advertising & Marketing Communications
Fashion Institute of Technology
New York, New YorkModern Languages
McGill University
Skills
- Brand Development and Awareness
- Digital Revenue Strategist
- Operational Excellence
- Strategic Leadership
- Marketing Expertise
- Partnership Development
- Cross-Functional Executive Collaboration
- Website Development
- Product Development
- Public Speaking
- Budget/ROI Management
- Research and Analysis
- Training and Development
Websites
Timeline
SVP Marketing + Digital
NKBA | KBIS
03.2022 - 08.2024
VP Marketing
NKBA | KBIS
06.2020 - 04.2022
Executive VP, Digital
Sandow
10.2018 - 05.2020
Chief Revenue Officer
Interior Design Media (A Sandow Division)
10.2016 - 09.2018
Digital Director
Interior Design Media (A Sandow Division)
10.2011 - 09.2016
VP, Digital & Editorial Operations
Niche Media
12.2009 - 08.2011
Group Managing Editor
Niche Media
07.2008 - 12.2009
Associate Degree - Advertising & Marketing Communications
Fashion Institute of Technology
Modern Languages
McGill University
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