Summary
Overview
Work History
Education
Skills
Timeline
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Pamela Newport

Boxford,MA

Summary

Creative, curious, and self-motivated empty-nester ready to start a new adventure. Possessing a keen interest in the customer experience with expertise in relationship management and a track record of winning and retaining new business.


Strategic thinker and problem solver ready to collaborate and join a new team. Strong and innovative leader with experience delivering exceptional service and content based on both established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and customer engagement.

Overview

7
7
years of professional experience

Work History

Senior Marketing Manager, Strategic Programs

SYCAMORE NETWORKS
02.2000 - 01.2001
  • Created Sycamore Synergy Customer Marketing Programs to increase visibility and success
  • Managed international marketing efforts, including industry trade events, press education, and customer briefings
  • Coordinated Optical Domain Service Interconnect (ODSI), an open, industry-wide initiative inaugurated by Sycamore Networks with a membership of 50 partners and service providers
  • Launched ODSI at SUPERCOMM 2000, generating industry buzz and excitement at an event marketing ODSI members as “Upstarts”
  • Created and managed a sponsored, online publication published on Lightreading.com to provide a vehicle for customers to reach key audiences
  • Wrote customer case studies, bylined articles and trade show booth copy and promotional materials.

Director, Strategic Programs

SYCAMORE NETWORKS
01.2000 - 01.2001
  • Led cross-functional visibility task force to extend customer reach, influence, and satisfaction
  • Managed 2 million-plus budget in co-marketing funds
  • Presented to global customers and prospects positioning Sycamore Networks as a thought-leader with Sycamore Synergy, a unique co-marketing program custom-designed for each individual customer
  • Directed design and show management teams to create a highly successful customer-focused trade show booth, customer lounge, and promotional materials for SUPERCOMM 2001, Sycamore Networks’ largest worldwide event
  • Wrote trade show booth copy, promotional materials, and editorial content for online publications
  • Redesigned and wrote web content for Marketing, Architectural, and Business Solutions on Sycamorenet.com.

Director

CHEN PR
01.1998 - 02.2000
  • Provided strategic counsel to tech clients such as IBM, Sycamore Networks (Including IPO), NMS Communications (Formerly Natural MicroSystems)
  • Researched and pitched to prospects to win new business
  • Managed client service and client relations
  • Part of decision-making process for all CHEN PR company policies, procedures.

Account Manager

CHEN PR
03.1997 - 01.1998
  • Managed client service and client relations for customers such as IBM, Natural MicroSystems (NMS) and Sycamore Networks
  • Researched and pitched to prospects to win new business
  • Supervised staff on daily public relations activities; ensured team members were utilized appropriately and maintained agency targets for billable time
  • Developed strategic public relations plans detailing objective and tactics in support of client marketing objectives
  • Directed press relations for major events and tradeshows
  • Approved all press materials prior to release
  • Encouraged individual development and career growth of team members while providing guidance and direction.

Team Leader

Lois Paul & Partners
02.1996 - 02.1997
  • Managed client service and client relations for Lotus Notes and Lotus Domino.Applications accounts
  • Supervised staff of eight on daily public relations activities; ensured team members were utilized appropriately and maintained agency targets for billable time
  • Developed and managed $1.7 million annual budget
  • Developed strategic public relations plans detailing objectives and tactics in support of client marketing objectives
  • Directed press relations for major events and industry trade shows
  • Proactively managed media relationships on behalf of clients
  • Approved all press materials prior to release
  • Collaborated with senior management as appropriate regarding service and client issues.

Account Representative

Lois Paul & Partners
04.1995 - 02.1996

Associate Account Representative

Lois Paul & Partners
07.1994 - 04.1995

Education

Bachelor of Arts - English

University of Massachusetts
Boston, MA

Skills

  • Budget Administration
  • Multi-Channel Marketing Experience
  • Customer Acquisition Campaigns
  • Data Analytics
  • Strategic Planning
  • Cross-Functional Collaboration
  • Social Media Marketing
  • Public and Media Relations
  • Project Management
  • Brand Development
  • Marketing Campaigns
  • Campaign Management
  • Brand-Building Strategies

Timeline

Senior Marketing Manager, Strategic Programs

SYCAMORE NETWORKS
02.2000 - 01.2001

Director, Strategic Programs

SYCAMORE NETWORKS
01.2000 - 01.2001

Director

CHEN PR
01.1998 - 02.2000

Account Manager

CHEN PR
03.1997 - 01.1998

Team Leader

Lois Paul & Partners
02.1996 - 02.1997

Account Representative

Lois Paul & Partners
04.1995 - 02.1996

Associate Account Representative

Lois Paul & Partners
07.1994 - 04.1995

Bachelor of Arts - English

University of Massachusetts

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Pamela Newport