Pamela Taylor
Middletown,NJ
Summary
Results-driven Vice President of Social Media, known for leveraging digital marketing and creative direction to implement innovative strategies that resulted in a 30% increase in organic reach. Demonstrated expertise in influencer strategy and data analysis to enhance brand growth and engage global audiences through impactful content and strategic partnerships.
Overview
18
18
years of professional experience
Work History
Vice President – Social Media
The History Channel
New York, NY
10.2022 - 10.2024
- Developed and executed social media strategies across multiple platforms resulting in 90m global fans.
- Developed content campaigns in highly regulated corporate settings.
- Developed creative influencer marketing strategies, incorporating macro and micro influencers to boost brand affinity.
- Directed cross-functional teams to produce award-winning creative campaigns.
- Launched and produced digital content series with A-level celebrities generating millions of video views, engagements and sponsorship deals
- Developed high-impact social media concepts, securing 5-7 yearly advertiser partnerships.
Senior Director – Social Media
The History Channel
New York, NY
06.2016 - 10.2022
- Led the creation and implementation of cutting-edge social media strategies, boosting audience interaction.
- Collaborated closely with the editorial team and content studio to produce high-quality organic content
- Drove a 30% increase in organic reach through strategic content optimization.
- Created a cost-efficient internal influencer agency to rebrand the network
- Collaborated with executive leadership team to develop long-term objectives that would drive success.
- Evaluated individual and team business performance and identified opportunities for improvement.
Senior Director – Consumer Marketing & Social Media
FYI and LMN
New York, NY
04.2014 - 06.2016
- Facilitated the successful debut of the portfolio's first non-sports channel, FYI.
- Oversaw consumer marketing, media strategy, social media content and editorial, and partnerships.
- Promoted a culture of innovation and encouraged staff to contribute ideas.
- Analyzed business performance data and forecasted business results for upper management.
Director – Fan Engagement
Comedy Central
New York, NY
01.2013 - 04.2014
- Managed social brand content strategy to produce powerful editorial content, and developed paid media strategy to promote Comedy Central’s TV Everywhere app
- Created partnerships with multiple social media channels and produced award-winning social marketing campaigns
- Generated significant revenue streams by innovating Comedy Central's social TV content.
Director – Consumer Marketing and Social Media
A&E
New York, NY
01.2011 - 01.2013
- Oversaw marketing and social strategy
- Led brand marketing, social campaigns, fan engagement programs, partnerships, philanthropic projects, 360 integrations, UGC promotions, and second screen activations
Consumer Marketing Manager
A&E
New York, NY
01.2007 - 01.2011
- Executed 360-degree marketing campaigns to drive brand growth.
Education
Master - Professional Communication
Clark University
Worcester, MassachusettsBachelor of Arts - Communications and English
Clark University
Worcester, MassachusettsSkills
- Social Media Marketing
- Creative Director
- Digital Marketing
- Experiential Marketing
- Paid & Organic Social Media
- Consumer Marketing
- Budget Planning
- Influencer Strategy
- Data & Research
- Content Monetization
Timeline
Vice President – Social Media
The History Channel
10.2022 - 10.2024
Senior Director – Social Media
The History Channel
06.2016 - 10.2022
Senior Director – Consumer Marketing & Social Media
FYI and LMN
04.2014 - 06.2016
Director – Fan Engagement
Comedy Central
01.2013 - 04.2014
Director – Consumer Marketing and Social Media
A&E
01.2011 - 01.2013
Consumer Marketing Manager
A&E
01.2007 - 01.2011
Master - Professional Communication
Clark University
Bachelor of Arts - Communications and English
Clark University
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