Pamela Yemma
Business Professional
Sarasota,FL
Summary
Accomplished Director of Business Development successful expanding business by developing robust revenue streams in existing and new markets. Forward-thinking planner with exceptional understanding of trends and innovative methods to capitalize on changing conditions. Career history of expanding market share and client base. Goal-driven sales executive focused on maximizing revenue through exceptional business and sales acumen. Decisive leader with 20 years' experience in sales and marketing.
Overview
20
20
years of professional experience
2
2
years of post-secondary education
Work History
National Director of Business Development
MediaMark Spotlight
Venice, FL
05.2020 - 11.2020
- Slashed clients marketing costs by 30% by negotiating pricing and fees, while ensuring continuation and enhancement of services.
- Lead sales and project management team creating, monitoring and revising lead generation with opportunities in targeted markets.
- Identified opportunities for national growth, account penetration and market expansion.
- Developed overall digital marketing strategy by studying industry dynamics, identifying potential customers and their current and future needs while monitoring their competition.
- Managed cross-functionally with marketing and sales development to develop operational strategies and execution for new geographies, products and market segments.
- Increased business revenue 750k in 7 months.
Regional Director
AWL - Absolute Worldwide Logistics
Sarasota, FL
07.2019 - 05.2020
- Launched established brand in new market.
- Positioned and analyzed performance tracking for new logo growth.
- Rooted new clients nationally and internationally in all transportation modalities.
- 1.5k gross profit.
- Offered full menu of flexible and tailored service options to deliver right solution at right time and at competitive price.
- Applied personal approach to customer service.
- Created and managed entire sales process reinforcing community's brand reputation, increases awareness of community's services and programs, develops prospective residents and achieves maximum revenue goals.
- Conducted Business Development with local community professional organizations.
- Developed vibrant sales culture analyzed sales reports and measurable analytics to further improve sales ratios and revenue production.
- Produced weekly reports to analyze job performance against team goals.
Senior Regional Account Executive
Worldpay Merchant Services
Sarasota, FL
01.2018 - 08.2019
- Responsible for small- to medium-sized accounts along with maintaining quota in a 3 region territory; Expanding revenue monthly resulting in 123% increase revenue.
- Developed strong relationship mentoring 40 bank branches for referrals.
- Working knowledge of company products and services, eCommerce, mobile solutions, gateways and terminals.
- Maintained a high level of technical and application competence to utilize knowledge to drive business, promote and maintain high levels of customer satisfaction.
Solutions Sales Executive
Access Information Management, Regional Digital
Sarasota, FL
01.2016 - 01.2018
- Demonstrated ability to influence cross-functional teams without formal authority.
- Identified complex problems and collaborated to explore alternative solutions to traditional hard copy documents shifting to digital format and workflow.
- Worked with sales management team (s) to develop and manage pipeline of strategic opportunities within high impact business segments, gaining new business accounts, tracking in Salesforce CRM.
- Demonstrated expert knowledge and understanding of all digital products technology and digital marketing services with ability to transfer that knowledge to respective clients.
- Targeted new markets and increased sales 114% through proactive sales and negotiation techniques.
Director of Sales and Marketing
Yarnall Records Management
Sarasota, FL
01.2011 - 01.2016
- Key influencer in re-branding of organization and positioning organization for key acquisition.
- Business Planning and Analysis: Ability to assess business needs and goals resulting in 110% of quota.
- Develop strategic relationships capable of generating ongoing revenue.
- Maintained accurate forecasting and financial record keeping while tracking over 200 key accounts worth up to $7 million annually.
- Leveraged direct marketing, industry partnerships and social media platforms to maximize marketing strategy success.
Business Development Manager
Stevens & Stevens Inc
Clearwater, FL
01.2007 - 01.2011
- Worked with the Executive Team to analyze the needs of the business and implement growth strategies and set executable long-term goals.
- Managed a book of business over 100 customers , increasing sales 60%.
- Organized and prepared proposal packages for consideration for proposed services.
- Specialized in turnkey digital imaging software solutions.
Education
Associate of Arts - Marketing
Bauder
Arlington , TX 01.1981 - 01.1983
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Skills
Business Development
Digital Marketing
Teambuilding
Analytical skills
Strategic Planning
Enterprise Content Management
Microsoft Office, PC and Mac Client Relations
Customer Service
Senior Management
Project Management and Time Management
Sales Training and Leadership
Nominated -Community Leader 2016
Outstanding Sales Award 2018 - 2019
AIIM – American Information and Imaging Management - President – 2009 - 2019
Sarasota Outboard Club - Commodore 2013- 2020
Quote
The successful warrior is the average man, with laser-like focus.
Bruce Lee
Timeline
National Director of Business Development
MediaMark Spotlight
05.2020 - 11.2020
Regional Director
AWL - Absolute Worldwide Logistics
07.2019 - 05.2020
Senior Regional Account Executive
Worldpay Merchant Services
01.2018 - 08.2019
Solutions Sales Executive
Access Information Management, Regional Digital
01.2016 - 01.2018
Director of Sales and Marketing
Yarnall Records Management
01.2011 - 01.2016
Business Development Manager
Stevens & Stevens Inc
01.2007 - 01.2011
Associate of Arts - Marketing
Bauder
01.1981 - 01.1983