Summary
Overview
Work History
Education
Skills
writing, cooking, gardening, fishing
Timeline
Hi, I’m

Pamela Liase Fuller

Freelance Copywriter
South San Francisco,CA

Summary

LEADER | EDUCATOR | TRAINER PROFILE Dynamic, results-driven education and training professional with a strong background in building, developing, training and motivating teams to achieve aggressive goals. An expert in leveraging the collective talents and experiences of individuals to raise the bar on overall team performance. Demonstrated success as a team leader and individual contributor, as well as the ability to create new trainings, grow data base, increase accessibility to proven trainings, and deliver strong results. SUMMARY OF KEY STRENGTHS Creating and executing curriculum and trainings for all levels of staff and clients/ Goals Setting & Quota Attainment Sales / Marketing / Promotional Strategies Performance / Production Management Market / Trend / Competitive Research & Analysis Planning / Budgeting / Forecasting Client Relationship Management Business Process Improvement Employee Recruitment / Training / Development Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

32
years of professional experience

Work History

Freelance-writers

Copywriter
12.2022 - Current

Job overview

  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Researched and wrote news stories, articles and reviews for online publications.
  • Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
  • Created content for websites and online publications.
  • Edited and proofread drafts of articles and other documents.
  • Completed accurate and polished formatting in line with publishing standards prior to submission.
  • Conducted research to identify audience demographics, incorporating collected data into future copy.
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Researched industry trends and customer preferences to inform copywriting efforts.
  • Wrote fiction or nonfiction prose such as short stories, novels or biographies as well as advertising material for use in promoting sale of goods and services.

LiveStone Customs, Inc.

Co-Owner/Operator
09.2016 - 06.2022

Job overview

  • Delivered services to customer locations within specific time frames.
  • Identified issues, analyzed information and provided solutions to problems.
  • Organized and detail-oriented with strong work ethic.
  • Gained strong leadership skills by managing projects from start to finish.
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Excellent communication skills, both verbal and written.

Betty Sentell - Mother

Caregiver
08.2012 - 08.2016

Job overview

  • Mother diagnosed with cervical cancer.
  • Transplanted family to give my mother end of life care she deserved.
  • Provided compassionate and patient-focused care to cultivate well-being

Byrd Middle School (Duncanville ISD)

Campus Design Coach/ Team Lead/ Teacher
08.2003 - 08.2012

Job overview

  • Design assessments for all core classes for grades 7-8 using current TEKS to prepare students for STARR
  • Develop lessons for all core classes which transition students into higher level thinking skills
  • Research and/or create computer based/ inter-curricular projects for 21st century learners
  • Formulate cross curricular lessons for Project Based Learning
  • Inspire, empower and teach as many as 35 7th and/or 8th grade students higher level thinking, learning and life skills necessary to promote their social and educational growth.
  • Worked with staff members and teachers to design comprehensive and individualized plans to optimize student education.
  • Participated in parent teacher conference to discuss developments of students and increase support.
  • Supported student teachers by mentoring on classroom management, lesson planning, and activity organization.
  • Modified lessons and curriculum to accommodate diverse learners by using strategies such as peer-assisted learning and group work.
  • Incorporated multiple types of teaching strategies into classroom.
  • Created various trainings /videos for teacher and student involvement PBIS
  • Working with student volunteers to launch DISD into “Green” era by introducing recycling to district
  • Organized successful “Field Day” event for 600 students on small budget of $100; solicited donations from local businesses, enlisted support of local PTA, coordinated volunteer efforts.

ALLSTATE INSURANCE

Agent
01.2000 - 05.2003

Job overview

  • Oversaw hiring, training, ongoing development and production management of 4 sales and support staff members; obtained licensing, serviced and maintained residual accounts in excess of $75,000 monthly, as well as production of 30 new accounts monthly
  • Continually grew and maintained strong pipeline of new prospects; contacted customers in default of policy, resolved customer concerns, educated customers on new product offerings, ensured high rate of customer satisfaction, and built portfolio of high-trust accounts
  • Built brand new agency from ground up; closed more than $65,000 in new sales per month in first 18 months which was 3 times market average
  • Ranked second for Auto Insurance sales in Texas Region.

ALLSTATE INSURANCE

Market consultant
01.1997 - 01.2000

Job overview

  • Led 60-member DFW market; reduced and maintained loss ratio below 10%, reviewed and approved high dollar or high risk transactions, conducted weekly and monthly sales meetings to communicate new policies and procedures to agencies, and inform agencies of current trends, needs, competitive intelligence and corporate business directions
  • Created online employee performance review form and report used by market consultants; effectively cut processing time 300% which translated into hours savings in excess of 1,200 hours per year
  • Analyzed market trends, presented finding to department, used results to develop proactive sales and marketing strategies for Texas market
  • Created systems and processes to help managers improve agency profit ratios
  • Developed and conducted training for new sales staff in agency offices

TEXAS, OF HUMAN SERVICES

Supervisor/ Regional Trainer/ Case Manager
08.1991 - 12.1997

Job overview

  • Directed, trained and coordinated workload of 12-18 social workers and clerical staff; developed and implemented new policies and procedures to increase quality control, efficiency and productivity
  • Monitored accuracy of appropriate documentation and verification, ensured low error rates, timeliness of case completion, and effective handling of customer issues for up to 5 units within office
  • Acted as trainer for region; created curriculum for new hires and tenured employees and supervisors
  • Developed and presented Train the Trainer workshops for Unit Supervisors
  • Lowered case error rate by 17%
  • Observed job proficiency on site, and performed exit interviews to improve future delivery of training
  • Maintained a caseload of 1,200 – 1,500 customers.
  • Managed and assigned duties for 12 – 14 interviewers and 3 clerical staff; conducted training, evaluated performance, and updated policies and procedures
  • Proactively addressed customer complaints, oversaw supply ordering and inventory management, reviewed case readings for correct verification and documentation, and coordinated day-to-day operations of unit.

Education

Yale University
New Haven, CT

Bachelor of Arts from Economics
05.1991

University Overview

  • Yale Gospel Choir, 1987 to 1990

Yale University
New Haven, CT

Bachelor of Arts from African American Studies
05.1991

University Overview

Tutored disadvantaged public school students

Skills

  • Market and Competitor Research
  • Informational Outlines
  • Excellent Interpersonal Communication
  • Search Engine Optimization Expertise
  • Content Curation
  • Social Media Content Writing
  • Digital Content Development
  • Copywriting, Editing and Review

writing, cooking, gardening, fishing

Writing is my passion. It is something I've done since I received my first diary when I was 12. I have provided marketing scripts and created content in every position I've had to communicate with all shareholders. But when the weather is good, I find myself outside gardening and fishing. That leads me back into the kitchen to prepare dishes with a local flare. 

Timeline

Copywriter

Freelance-writers
12.2022 - Current

Co-Owner/Operator

LiveStone Customs, Inc.
09.2016 - 06.2022

Caregiver

Betty Sentell - Mother
08.2012 - 08.2016

Campus Design Coach/ Team Lead/ Teacher

Byrd Middle School (Duncanville ISD)
08.2003 - 08.2012

Agent

ALLSTATE INSURANCE
01.2000 - 05.2003

Market consultant

ALLSTATE INSURANCE
01.1997 - 01.2000

Supervisor/ Regional Trainer/ Case Manager

TEXAS, OF HUMAN SERVICES
08.1991 - 12.1997

Yale University

Bachelor of Arts from Economics

Yale University

Bachelor of Arts from African American Studies
Pamela Liase FullerFreelance Copywriter