Pancheng Chen
Hangzhou,Zhejiang
Summary
Dynamic marketing intern at Publicis Sapient, adept in strategic planning and analysis. Successfully contributed to major campaigns through quantitative data analysis and competitive benchmarking. Demonstrated initiative and teamwork by drafting campaign briefs and developing data dashboards, ensuring client satisfaction and approval. Proficient in media execution across platforms like Xiaohongshu and Douyin.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Intern
Publicis Sapient
06.2025 - 12.2025
- Deeply involved in strategic projects for over a dozen FMCG and Internet brand clients, supporting market trend analysis, consumer behavior insights, and competitive benchmarking.
- Leveraged quantitative data analysis to develop strategic proposals for major campaigns (e.g., 618, Double 11) and quarterly planning, contributing to campaign scheduling plans that achieved full client approval and dual sign-off.
- Assisted in drafting campaign briefs and building key data dashboards; familiar with media buying and execution across major platforms including Xiaohongshu, Tencent, and Douyin.
- Conducted real-time performance monitoring via platform backends, extracted core KPIs, prepared competitive analysis reports and media schedules, and supported end-to-end client approval processes, including placement negotiation and creative media recommendations.
Education
Master of Science - Information Technology
University of New South Wales
Sydney,Australia02-2025
Bachelor of Arts - Electronic Business
Zhejiang University of Finance And Economics
Hangzhou06-2023
Skills
- Recordkeeping
- Presentations
- Initiative
- Strategic planning and analysis
- Teamwork and collaboration
- Creative and resourceful
Accomplishments
- Second Prize, East China Division, China Collegiate Computing Competition (Mobile Application Innovation Track)
- First Prize, National College Student E-commerce Competition
Certification
- CET-6
- IELTS Overall Score: 6.5
- Hulusi Performance Grade Level 10
Languages
English
Full Professional
Mandarin
Native or Bilingual
Timeline
Intern
Publicis Sapient
06.2025 - 12.2025
Master of Science - Information Technology
University of New South Wales
Bachelor of Arts - Electronic Business
Zhejiang University of Finance And Economics