Pandorka Chushkova Mishkova

People-first leader with a strong foundation in Human Resources, organizational development, and operations management. Acting as COO, I oversee the entire operational team — ensuring that strategy, people, and performance work in harmony to drive business success. Passionate about building effective teams, fostering a positive culture, and leading innovation that supports both people and company growth.

• HR Leadership (People & Culture Focus): Led the full spectrum of People Operations — from talent acquisition and onboarding to performance management and engagement. Designed agile organizational structures and implemented data-driven HR strategies to boost retention and team performance. Championed a collaborative, growth-oriented culture, driving alignment between people, purpose, and company goals.
• Operational Oversight: Directed all Operational Team activities, ensuring seamless execution across HR, projects, and business operations while serving as the acting COO.
• Innovation Projects: Coordinated and managed innovation initiatives for an Investment Fund, from concept through execution and performance tracking.
• Strategic Marketing Support: Supervised marketing content creation to support company branding and internal communications.
• Digital Communication: Oversaw marketing in HR activities to enhance employer brand visibility and engagement.
• Project Management: Led various projects, like: Claxi, Good Deal GPS, Secure Crypto IoT, Hardware Manufacturing Lines; aligning cross-functional teams to deliver results efficiently and on schedule.

Strategic and creative marketing professional with hands-on experience in digital campaigns, content creation, and performance marketing. Led end-to-end marketing initiatives — from concept to execution and analytics — to drive brand awareness and business growth.

• Developed and executed multi-channel marketing campaigns across web, email, and digital ads, boosting brand awareness and lead conversion.
• Managed paid and organic social media strategies (LinkedIn, Facebook, Google Ads, Bing) to drive audience engagement and ROI.
• Created high-impact content — blogs, thought leadership pieces, newsletters, and landing pages — optimized for SEO and audience retention.
• Planned and managed marketing budgets and analytics, using insights to refine campaigns and improve cost efficiency.
• Collaborated with cross-functional teams (sales, design, and product) to align marketing initiatives with business objectives.
• Implemented marketing automation tools to enhance campaign efficiency and reporting accuracy.

Co-founder and IT Startup Leader. Passionate about transforming ideas and visions into actions. As CEO of JasITi, I lead with a vision for innovation, collaboration, and sustainable growth in the ever-evolving IT landscape.

• Set the strategic direction and long-term goals of the company, driving innovation and market expansion.
• Led product ideation and go-to-market strategy.
• Oversaw financial planning, fundraising, and company scaling from startup phase to profitability.
• Oversaw resource planning, budgeting, and operational performance metrics.
• Led marketing operations and go-to-market execution to boost brand reach and customer acquisition.

Creative and results-driven Marketing Coordinator with a passion for building strong brand presence through strategic planning, compelling content, and seamless execution. Skilled in both B2B and B2C marketing, bringing ideas to life across digital, print, and event platforms.

• B2B Strategy: Managed the full marketing cycle — from planning and campaign execution to client communication and invoicing.
• Content & Design: Created and designed impactful brochures, newsletters, flyers, and promotional materials tailored to diverse audiences.
• Event Organization: Planned and coordinated corporate events, trade shows, and promotional activities to strengthen brand visibility and client relationships.
• Public Relations: Crafted engaging press releases, media content, and communication materials to enhance company reputation and media outreach.
• Collaborated closely with sales, design, and executive teams to ensure consistent brand messaging and marketing alignment.
• Data-driven mindset focused on optimizing campaigns for reach, engagement, and ROI.

• Outbound Sales Agent, B2C Telesales on local market.