Relocated to Richmond, Texas on L2 visa. A strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Hi, I’m
Pankhuri Jain
Richmond,TX
Summary
Overview
8
years of professional experience
1
Certification
Work History
Star Sports ( The Walt Disney Co.)
Assistant Manager, Product & Revenue Strategy
2021.10 - 2023.11 (2 years & 1 month)
Job overview
- Managed weekly inventory and revenue forecasts through synergistic collaboration with sales representatives
- Improved revenue shares by achieving 2.2X surge in revenue for Junior League and 32% growth for Cricket tournament
- Additional Responsibilities: Utilizing Customer Analytics, leveraging data from leading industry sources such as App Annie, SimilarWeb, Google search Trends, Nielsen, YouGov to derive actionable insights, contributing to informed decision-making
Disney+ Hotstar ( The Walt Disney Co.)
Strategic Media Optimizer, Ad Sales Transformation
2020.02 - 2021.09 (1 year & 7 months)
Job overview
- Spearheaded Cross-Screen media planning team to launch India's first TV+ Digital media plans in partnership with Media Ocean.
- Worked effectively under ambiguity in fast-paced environments.
- Additional Responsibilities: Tracked Digital Ad ratings, measuring On-target reach for major FMCG and E-com brands active on Disney+.
Mindshare ( Group M)
Integrated Media Manager
2018.03 - 2020.02 (1 year & 11 months)
Job overview
- Planning & executing ATL & BTL campaigns by collaborating with creative teams to produce engaging content tailored to target demographics.
- Conducted competitive data mining across categories and provided insights on competitors media strategy
- Gained digital hands-on experience on Nutrition portfolio of GSK & Uniqlo - managing Google Search (PPC), Social- Facebook, You tube Display & Video, E-com campaigns.
Starcom ( Publicis Group)
Senior Media Planner
2015.08 - 2018.02 (2 years & 6 months)
Job overview
- Planned and executed ATL campaigns for different verticals: FMCG, Banks & Beverages category.
- Presented detailed campaign reports to clients, showcasing success of media strategies in achieving their objectives.
- Optimized media mixes by regularly analyzing campaign performance metrics and making data-driven adjustments.
Education
Birla Institute of Technology & Science Pilani, Rajasthan, India
MBA from Marketing
01.2015
University Overview
GPA: 8.03
Guru Jambheshwar University of Science & Technology Hisar, Haryana, India
Bachelor of Science from Electrical, Electronics And Communications Engineering
01.2013
University Overview
GPA: A
Skills
- Account Management
- Media Planning and Strategy
- Competitive Intelligence
- Data Analysis and Reporting
- Excellent Communication Skills
- Workload Management
- Strategic Planning
- Negotiation
Certification
- Digital Marketing Certified Associate, Simplilearn, 05/01/18, Present
- Online Marketing Fundamentals, Google Digital Unlocked, 02/01/18, Present
- Simplilearn Digital Masters Course- SEO, PPC, Email Marketing, Web Analytics, Simplilearn, 01/01/18, Present
Tools Proficiency
Tools Proficiency
- MS Excel
- Pivot Tables
- Comscore
- Mediaocean Platform
- App Annie
- SimilarWeb
- Trends
- FB Insights Manager
- Jira
- YUMI
- TGI
Timeline
Assistant Manager, Product & Revenue Strategy
Star Sports ( The Walt Disney Co.)
2021.10 - 2023.11 (2 years & 1 month)
Strategic Media Optimizer, Ad Sales Transformation
Disney+ Hotstar ( The Walt Disney Co.)
2020.02 - 2021.09 (1 year & 7 months)
Integrated Media Manager
Mindshare ( Group M)
2018.03 - 2020.02 (1 year & 11 months)
Senior Media Planner
Starcom ( Publicis Group)
2015.08 - 2018.02 (2 years & 6 months)
Birla Institute of Technology & Science
MBA from Marketing
Guru Jambheshwar University of Science & Technology
Bachelor of Science from Electrical, Electronics And Communications Engineering
- Digital Marketing Certified Associate, Simplilearn, 05/01/18, Present
- Online Marketing Fundamentals, Google Digital Unlocked, 02/01/18, Present
- Simplilearn Digital Masters Course- SEO, PPC, Email Marketing, Web Analytics, Simplilearn, 01/01/18, Present
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