Summary
Overview
Work History
Education
Skills
Websites
Timeline
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PANTEA BASSIRI

Los Angeles,CA

Summary

Performance-oriented Sales Leader offering exceptional record of achievement over 10-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

Overview

10
10
years of professional experience

Work History

Promoted to Director

BBC News
04.2022 - Current
  • Successfully lead team of 4: two Account Executives, Account Manager, and Sales Planner
  • Principal on Northwest Territory book of business selling audio, digital, linear, and programmatic campaigns
  • Exceed revenue goal by 148% in 2021-2022 Fiscal and onboarded 15 new customers
  • Very solution oriented when any team member comes to me with questions/roadblocks
  • Excellent communication and presentation skills, both in person and over phone
  • Create go-to-market decks specifically catered for each agency/client
  • Leverage 11+ years of experience selling world class digital advertising solutions to Fortune 500 C-Level and their ad agencies to manage and grow revenue for BBC
  • Nearly 90%+ of programs executed have included custom elements; these campaigns require trust and expertise in managing client expectations with sole focus of producing success for brands represented
  • Thrives in solving clients' needs and has been a resource internally and externally across B2B and B2C sectors
  • Highly collaborative and enjoys sharing industry trends with my colleagues across various divisions based on learnings
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
  • Worked closely with organizational leadership to guide operational strategy
  • Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives
  • Established departmental performance goals and provided feedback for underperforming areas
  • Researched client requests to create best possible solutions for diverse needs

Account Executive, Northwest Territory

BBC News
02.2020 - 03.2022
  • Built out San Francisco and Seattle territory revenue from $0 to $3.5MM; exceeded revenue goal by 338% in 2020-2021 Fiscal
  • Prospected, built and scaled new accounts across all categories globally
  • Sold co-branded content, while solving complex marketing challenges
  • Qualified leads, built relationships and executed sales strategies to drive new business.
  • Provided white glove service using extensive knowledge of packaging and selling suite of core products including custom content, TV, digital, video, podcasts, mobile, and programmatic
  • Identified new business opportunities for BBC and established relationships directly with senior level clients and contributed to achievement of regional sales revenue target of $32M
  • Established relationships include Workday, Salesforce, AWS, C3.ai, Rimini Street, Google, HP, Oracle, Ancestry, Affirm, Atlassian, Charles Schwab, Dropbox, First Republic Bank, Chevron, Adobe, and many more
  • Strengthened customer relationships with proactive and collaborative approach to managing needs
  • Attended networking events to build relationships and identify sales opportunities

Client Director (Senior Account Executive)

Vice Media Group
04.2019 - 02.2020
  • Established and promoted best practices and processes to ensure excellent client support and communication
  • Stayed ahead of the curve on marketplace trends relating to client industries, which allowed me to break through the clutter/competition
  • Consistently innovate creative approaches to drive Refinery29's revenue growth
  • Work with management to accurately forecast revenue from both media and custom programs
  • Report and forecast sales – Provide clear and concise communication of account updates to internal stakeholders.

Client Lead (Account Executive)

The New York Times
04.2018 - 04.2019
  • Generated growth in advertising revenue for new and existing accounts, while hitting target quota through strategic brand partnerships across digital (including complex custom content), podcasts, social (via social influencer network), print and programmatic
  • Maintained an in-depth understanding of the sales cycle process, with an acute focus on customer satisfaction throughout all stages
  • Exceeded revenue goal by 103% across Q2 – Q4 2018 and 132% across Q1 – Q2 2019
  • Engaged in report and forecast sales activity, from prospecting target accounts and contacts to closing and renewing deals
  • Established client relationships include Salesforce, Cisco, PayPal, Dropbox, Twitter, Gap/Banana Republic, Allbirds, Wells Fargo, Charles Schwab, First Republic Bank, Chevron, Square, Ancestry, 23andMe, Restoration Hardware, and many more
  • Grew Banana Republic account from $0 to $150K, Allbirds account from $200K to $1.1MM and Wells Fargo account from $500K to $1.29MM
  • Sold first-ever branded content and audio campaigns to Charles Schwab and first-ever audio campaign to First Republic Bank
  • Mentored and fostered the professional development of sales supports team

Account Manager

Condé Nast
09.2017 - 04.2018
  • Up-sold and renewed existing campaigns/clients with new, innovative, on-strategy ideas that focused on retention and growing business across all Condé Nast brands
  • Managed client relationships and client satisfaction, including determination of client goals, deliverables, approvals, and asset management in order to successfully position campaigns for best results
  • Developed forward thinking, data-driven analysis and recommendations that align with client goals and qualify high-impact opportunities with clear recommendations to pitch to clients

Promoted to Account Manager (Account Executive)

The New York Times
05.2017 - 08.2017
  • Generated growth in advertising revenue for new and existing accounts, while hitting target quota through strategic brand partnerships across digital (including complex custom content), podcasts, social (via social influencer network), print and programmatic. Maintained an in-depth understanding of the sales cycle process, with an acute focus on customer satisfaction throughout all stages.
  • Exceeded revenue goal by 103% across Q2 – Q4 2018 and 132% across Q1 – Q2 2019
  • Engaged in report and forecast sales activity, from prospecting target accounts and contacts to closing and renewing deals
  • Established client relationships include Salesforce, Cisco, PayPal, Dropbox, Twitter, Gap/Banana Republic, Allbirds, Wells Fargo, Charles Schwab, First Republic Bank, Chevron, Square, Ancestry, 23andMe, Restoration Hardware, and many more
  • Grew Banana Republic account from $0 to $150K, Allbirds account from $200K to $1.1MM and Wells Fargo account from $500K to $1.29MM
  • Sold first-ever branded content and audio campaigns to Charles Schwab and first-ever audio campaign to First Republic Bank
  • Mentored and fostered the professional development of sales supports team

Sales Planner

The New York Times
08.2016 - 04.2017
  • Grew market share in advertising revenue through new and existing accounts while hitting target quota for brand partnerships across digital, and print
  • Achieved 103% of revenue goal in Q2 2017
  • Established relationships include Bleecker Street, The Weinstein Co., Sony Pictures Classics, Magnolia Pictures, IFC Films, etc
  • Provided excellent customer service and build strong account relationships
  • Made outbound calls to existing customers to upsell advertising packages

Promoted to Digital Sales Specialist

CBS Interactive
04.2016 - 08.2016
  • Responsible for Microsoft, IBM, Dell, Motorola and VMware campaign activations, optimizations, frequent monitoring, and reporting – including campaign updates, recaps, useful insights, and case studies for approx. $8MM+ sales proposals for clients across all CBSi properties.

Account Coordinator

CBS Interactive
12.2014 - 03.2016
  • Responsible for, and, campaign activations, optimizations, frequent monitoring, and reporting – including campaign updates, recaps, useful insights, and case studies for approx. 8MM+ sales proposals for clients across all CBSi properties
  • Liaised with internal teams to facilitate proper pre-and post-sales service
  • Facilitated weekly status reports, project documentation and client billing
  • Maximized ROI of advertising campaigns through continual analysis of performance and results

Sales Service Representative

A&E Television Networks
12.2013 - 12.2014
  • Develop, manage and maintain $82MM+ ongoing advertisement deals on History and H2
  • Act as liaison for primary internal and external contacts for creating and revise advertisement orders purchased on A+E by clients
  • Monitor and analyze allocation data sent by clients on week-to-week basis
  • Provide support and proposals for Sponsorships team to present to clients
  • Support Account Executive and Planner in ongoing data analysis and operational projects
  • Handled sales paperwork and payments with high degree of accuracy to minimize record-keeping errors

Education

Certification - Management Essentials

Harvard University
Cambridge, MA
12.2022

Bachelor of Arts - Economics

San Diego State University
San Diego
08.2014

Skills

  • Charismatic Leader
  • Persuasive Negotiations
  • Tradeshow Events
  • Account Servicing
  • Revenue Projections
  • Innovation and Creativity
  • Strategic Selling
  • Prospecting Skills
  • Critical Thinking
  • Continuous Improvements
  • Management & Training
  • Self-motivated
  • Adaptable
  • Detail Oriented
  • Excellent written and verbal communication skills
  • Ability to work in fast-pace environment
  • Solutions Oriented
  • Quick Learner
  • Salesforcecom
  • Google DCM/DFA/DFP
  • Microsoft Office Suite
  • G Suite

Timeline

Promoted to Director

BBC News
04.2022 - Current

Account Executive, Northwest Territory

BBC News
02.2020 - 03.2022

Client Director (Senior Account Executive)

Vice Media Group
04.2019 - 02.2020

Client Lead (Account Executive)

The New York Times
04.2018 - 04.2019

Account Manager

Condé Nast
09.2017 - 04.2018

Promoted to Account Manager (Account Executive)

The New York Times
05.2017 - 08.2017

Sales Planner

The New York Times
08.2016 - 04.2017

Promoted to Digital Sales Specialist

CBS Interactive
04.2016 - 08.2016

Account Coordinator

CBS Interactive
12.2014 - 03.2016

Sales Service Representative

A&E Television Networks
12.2013 - 12.2014

Certification - Management Essentials

Harvard University

Bachelor of Arts - Economics

San Diego State University

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