Paola Arcos
Graphic Designer/Public Relations
Laredo,TX
Summary
Highly motivated employee with a desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively, unsupervised, and quickly mastering new skills. Innovative graphic designer with a background in creating compelling designs for both print and digital media. Proficient in Adobe Creative Suite, and have strong conceptual design skills, paired with strategic thinking. Known for delivering creative solutions under stringent deadlines, while maintaining brand consistency. Previous work has significantly improved client exposure through effective visual communication strategies. Skilled in coordinating and managing various types of events, from corporate meetings to large conventions. Possess strong organizational skills, and the ability to manage multiple projects simultaneously, ensuring seamless execution and positive participant feedback. Known for creative problem-solving skills, and the ability to work effectively under pressure, contributing to successful event outcomes. Demonstrated success in vendor negotiation and relationship management, leading to cost-effective event solutions, and enhanced attendee experiences.
Overview
28
28
years of professional experience
Work History
Graphic Designer Specialist
United Independent School District
Laredo
09.2009 - Current
- Managed multiple design projects simultaneously, ensuring timely delivery and adherence to brand standards.
- Reviewed final layouts, making improvements and suggestions as needed.
- Designed print materials such as brochures, flyers and posters for marketing campaigns.
- Marked up, pasted and compiled final layouts for printer.
- Oversaw the production process, including selecting paper, inks, and finishes for print materials.
- Developed graphics, logos and layouts for product illustrations, company logos, and websites.
- Oversaw product design, print design and marketing collateral from concept to completion.
- Produced digital graphics, including website elements, email templates, and social media visuals.
- Edited photographs for use in digital media platforms including web banners and social media posts.
- Participated in brainstorming sessions to generate new ideas and concepts for projects.
- Created print materials, such as brochures, flyers, and business cards, from concept to completion.
- Submitted design ideas to plan projects with customers and managers.
- Produced promotional displays, packaging and marketing collateral for retail environments.
- Created visual concepts using computer software to communicate ideas that inspire, inform, or captivate consumers.
- Coordinated with external vendors to ensure quality production of design materials.
- Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create visually appealing designs.
- Utilized typography, color, and layout to enhance visual communication and message clarity.
- Leveraged proficiency in Adobe InDesign, Photoshop and Illustrator to design email blasts, catalogs, posters and other promotional materials.
- Executed photo editing and manipulation tasks to enhance visual content.
- Maintained a digital asset library, organizing graphics, photos, and artwork for easy access.
- Developed, designed, laid out and produced variety of technical illustrations for brochures, banners, and signs.
- Designed compelling graphics and visual materials for marketing campaigns across various platforms.
- Generated digital image files for use in digital and traditional printing.
- Maintained company archive of collateral, previous project images or photos.
- Managed inventory and supplies to ensure materials were available when needed.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Coordinated and managed vendors for events, ensuring all vendor requirements were met in a timely fashion.
- Implemented comprehensive marketing strategies, including social media, email campaigns, and print advertising to maximize event attendance.
- Worked with professional and trade associations to create memorable and successful events.
- Collaborated with marketing team to create promotional materials for upcoming events.
- Handled client questions and concerns via different communication channels to deliver exceptional customer service.
- Coordinated plans and specific event needs with internal personnel.
- Managed inventory of event supplies and equipment, ensuring availability and condition for upcoming events.
- Reviewed invoices from vendors promptly upon receipt and processed payments accordingly.
- Created floor plans, seating arrangements, and other visuals as needed for each event.
- Designed event themes and coordinated decorations, audio and visual equipment, and promotional materials to enhance event atmosphere.
- Maintained accurate records related to attendance, budgeting, contracts.
- Arranged security, printing and supply vendors to meet unique requirements of each event.
- Monitored guest satisfaction levels throughout the duration of an event.
- Developed relationships with vendors in order to secure discounts or special offers when possible.
- Managed event budgets, ensuring all events were delivered within financial constraints.
- Resolved unexpected issues and emergencies during events, maintaining poise and ensuring participant satisfaction.
- Ensured compliance with all health, safety, and legal requirements, minimizing risk and liability.
- Coordinated and allocated equipment, supplies and staff for events.
- Managed on-site event staff and volunteers, providing training and supervision to ensure high levels of service.
- Oversaw advanced event registration and day-of check-in to handle high volume of guests.
- Recognized by management for providing exceptional customer service.
- Provided support and guidance to colleagues to maintain a collaborative work environment.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Approached customers and engaged in conversation through use of effective interpersonal and people skills.
- Utilized various software and tools to streamline processes and optimize performance.
- Posted and updated content on company's website and social media outlets.
- Prepared or edited employee newsletters or stockholders' reports for internal or external audiences.
- Assisted in developing crisis communication plans for clients facing difficult circumstances.
- Crafted pitch letters tailored to specific publications or outlets.
- Purchased advertising space or time to promote client's product or agenda.
- Organized press conferences and events to engage with the media.
- Created press releases, media kits, and other promotional materials to support company initiatives.
Publication Designer
Laredo Independent School District
Laredo
01.2005 - 08.2009
- Produced comprehensive graphic design works including logos, icons, flyers, brochures and other visuals for print or web.
- Developed mockups or product samples using digital or manual design equipment.
- Created high quality visual designs that are both aesthetically pleasing and intuitive for users.
- Participated in industry conferences for skills development.
Graphic Designer
Laredo Morning Times
Laredo
04.2002 - 12.2004
- Generated digital image files for use in digital and traditional printing.
- Analyzed and interpreted client briefs to create designs that meet business objectives.
- Determined size and layout of copy material and selected styles and size of fonts.
- Created visual concepts using computer software to communicate ideas that inspire, inform, or captivate consumers.
Administrative Assistant
BH Transportation
Laredo
04.2000 - 09.2001
- Handled incoming and outgoing correspondence, including email, mail, and package deliveries, ensuring timely distribution.
- Provided administrative support to the executive team, including scheduling meetings and managing calendars.
- Answered questions from customers regarding products and services offered by the company.
- Greeted visitors in a professional manner, responding to inquiries and directing them to appropriate personnel.
- Organized files, developed spreadsheets, faxed reports and scanned documents, maintaining front desk and reception area in neat and organized fashion.
Graphic Designer
Miracle Candle Company
Laredo
12.1997 - 03.1999
- Created print materials, such as brochures, flyers, and business cards, from concept to completion.
- Developed, designed, laid out and produced variety of technical illustrations for brochures, banners, and signs.
- Studied photographs and other graphics to plan materials, products, or services.
- Provided support on photo shoots related to the project's needs.
- Generated digital image files for use in digital and traditional printing.
Graphic Designer /Branch Administrative Manager
Logistics of the American Continent, Inc.
Laredo
05.1997 - 06.1998
- Created advertisements for a diverse clientele.
- Created and maintained filing systems for employee records, financial reports, and other documents.
- Directed and oversaw office personnel activities.
- Oversaw the maintenance of office equipment, supplies, and facilities.
- Developed and implemented administrative procedures to maximize efficiency.
- Managed payroll processing activities including timekeeping data entry, benefits administration, garnishments, tax withholdings.
Education
Bachelor of Arts - Graphic Design
Universidad De Monterrey
Monterrey, MX12-1996
Laredo College
Laredo, TXSkills
- Graphic design, logos, brochures, newsletters, flyers, magazines, posters, banners, and presentations
- Microsoft Word, Excel, PowerPoint, Google Suite, Adobe Acrobat, Adobe Photoshop, Illustrator, and InDesign
- Print and Digital Design
- Skilled Customer Support
- Strategic Advertising Placement Knowledge
- Photo Editing Proficiency
- Problem solving, creative thinking, and attention to detail
- Comprehensive event design (vendor relations, managing events from start to finish, event design, and project coordination)
- Adept at Task Management
Languages
Spanish
Native/ Bilingual
Accomplishments
- 20 years of numerous gold awards by the Texas State Public Relations Awards
Affiliations
- Water and oil painting
- Photography
- Crocheting and knitting
- Spending time with family
- Arts and Crafts
References
References available upon request.
Timeline
Graphic Designer Specialist
United Independent School District
09.2009 - Current
Publication Designer
Laredo Independent School District
01.2005 - 08.2009
Graphic Designer
Laredo Morning Times
04.2002 - 12.2004
Administrative Assistant
BH Transportation
04.2000 - 09.2001
Graphic Designer
Miracle Candle Company
12.1997 - 03.1999
Graphic Designer /Branch Administrative Manager
Logistics of the American Continent, Inc.
05.1997 - 06.1998
Bachelor of Arts - Graphic Design
Universidad De Monterrey
Laredo College
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