PAOLA GONSALEZ
Summary
Versatile Social Media Manager possessing well-coordinated and data-driven methodologies focused on prospecting solid leads, developing strategies, and increasing ROI. Knowledgeable about multiple social platforms and optimizing SEO. Excellent communicator and planner committed to building long-lasting and productive relationships.
Overview
11
11
years of professional experience
1
1
year of post-secondary education
Work History
Digital Marketing Specialist
Pasha Orthodontics
Aurora, IL
10.2023 - Current
- Developed and implemented digital marketing campaigns to increase brand awareness.
- Developed and executed digital marketing campaigns for orthodontic services.
- Managed social media accounts to enhance patient engagement and brand awareness.
- Created content for websites, blogs, social media platforms, and online advertising.
- Directed the production of digital assets, including videos, graphics, and interactive tools, to support marketing campaigns.
- Collaborated with creative teams to design visuals for digital marketing campaigns.
- Collaborated with the design team on visual content for online platforms.
- Managed online reputation and responded to customer feedback on social media and review platforms.
- Monitored industry trends to identify opportunities for digital outreach.
- Oversaw the development and maintenance of the company website, improving user experience and engagement.
Orthodontic Assistant
Pasha Orthodontics
Naperville, USA
01.2021 - Current
- Sterilizing instruments and equipment in compliance with infection control protocols
- Take and process dental x-rays and photos while maintaining accurate patient records
- Successfully placed and removed brackets during bonding and debonding procedures
- Knowledge of advanced computer applications such as patient management systems
- Collaborated with team members to enhance patient comfort and experience.
- Participated in continuing education to stay current with orthodontic practices.
- Instructed patients on how to properly use orthodontic appliances such as headgear or elastics.
- Performed chairside duties including preparation of trays and passing instruments to the doctor during procedures.
- Prepared patients for dental radiographs and photographs.
- Provided patient education regarding oral hygiene and post-treatment care instructions
- Maintained sterilization of instruments according to OSHA standards.
- Assisted orthodontist in clinical activities such as taking impressions, fitting bands, and placing arch wires.
- Made impressions of teeth for mouth guards and other oral fixtures
- Monitored progress of each case by tracking changes in tooth movement over time.
- Scheduled appointments for patients based on availability of doctors' time slots.
- Prepared and polished patients' teeth before having braces installed.
- Assisted with laboratory procedures such as pouring models, trimming appliances, fabricating retainers.
- Supported administrative tasks such as filing documents, updating medical records, verifying insurance
- Organized patient records and kept track of treatment plans.
- Maintained inventory of all materials used within the clinic setting.
- Maintained confidentiality of patient information at all times according to HIPAA regulations.
- Communicated with other medical professionals regarding patient care needs.
- Answered phones promptly and handled inquiries from potential clients professionally.
- Maintained master calendar and scheduled new appointments based on provider availability.
- Scheduled patient appointments and managed follow-up care.
- Utilized dental software to update patient records and process digital images
- Utilize OrthoTrac, Cloud9, Focus Ortho, Invisalign, and EasyRx to coordinate treatment workflows and enhance operational efficiency.
- Present treatment plans and financial options, helping convert consultations into same-day treatment start
Sales & Marketing Specialist
Genesis Marketing
Forest Park, USA
08.2019 - 12.2020
- Created, managed, and tracked digital marketing campaigns across multiple platforms.
- Coordinated promotional events to increase product awareness and sales.
- Managed social media channels to engage with customers effectively.
- Managed relationships with key accounts and developed new business opportunities.
- Collaborated with clients to identify their marketing needs and preferences.
- Analyzed customer feedback to improve service offerings and strategies.
- Analyzed customer data using advanced analytics tools to identify potential areas of improvement.
Server
IHOP
Oswego, USA
03.2015 - 08.2020
- Provided exceptional customer service in a fast-paced dining environment.
- Delivered exceptional service to high volume of daily customers, ensuring a positive dining experience.
- Addressed guest inquiries and resolved issues to enhance dining experience.
- Greeted customers, answered questions, and recommended specials to increase profits.
- Provided constructive feedback to enhance customer satisfaction, contributing to a 35% increase.
- Trained new hires on best practices and food safety
- Assisted in training new servers on restaurant procedures and policies.
- Collaborated with kitchen staff to ensure timely meal preparation.
- Operated POS terminals to input orders, split bills, and calculate totals.
- Followed health safety guidelines when preparing and serving food products.
- Built strong rapport with customers, resulting in highest positive reviews among staff.
Orthodontic Assistant
Varghese Orthodontics
North Aurora, USA
09.2018 - 12.2019
- Assisted orthodontists during patient procedures and treatments.
- Prepared and maintained orthodontic instruments and equipment for use.
- Instructed patients on how to properly use orthodontic appliances such as headgear or elastics.
- Educated patients on oral hygiene and care of orthodontic appliances.
- Provided support in the development of treatment plans for patients.
- Ensured compliance with safety protocols and infection control standards.
- Participated in continuing education to stay current with orthodontic practices.
Education
Associate of Science - Nursing
Waubonsee Community College
Sugar Grove, IL 08.2025 - 06.2026
Skills
- Digital marketing
- Brand strategy
- Email marketing campaigns
- Content creation
- Marketing strategy
- Campaign planning
- Market research and analysis
- Data analysis
- Google analytics
- Testing and optimization
- Social media management
- Interactive content creation
- Digital media
- Brand strategy
- Competitor analysis
- Data analytics
- Project management
- Google Workspace
- Google slides
- Creative problem solving
- Team collaboration
- Cross-functional collaboration
- Relationship building
- Detail-oriented
- Social media marketing
- Google Workspace
- Brand strategy
- Patient education
- Customer service
- Medical terminology
- Public speaking
- Building client relationships
- Product presentation
- Negotiation
- Cloud9 expert
- Invisalign expert
- EasyRX expert
- English fluency
- Spanish fluency
- Sales pitching
Timeline
Associate of Science - Nursing
Waubonsee Community College
08.2025 - 06.2026
Digital Marketing Specialist
Pasha Orthodontics
10.2023 - Current
Orthodontic Assistant
Pasha Orthodontics
01.2021 - Current
Sales & Marketing Specialist
Genesis Marketing
08.2019 - 12.2020
Orthodontic Assistant
Varghese Orthodontics
09.2018 - 12.2019
Server
IHOP
03.2015 - 08.2020