Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Paola Zapfe

Social Impact Development
Dallas,TX

Summary

Dynamic leader with a proven track record in driving social impact and sustainable development. Spearheaded innovative strategies that foster inclusive business growth, cross-sector collaboration, and equitable opportunities. Skilled in critical thinking and problem-solving, ensuring long-term business success while advancing sustainability and social responsibility.

Overview

9
9
years of professional experience
4
4
years of post-secondary education
3
3
Languages

Work History

Director of Sales and Marketing

Incluyeme.com
Dallas, TX
10.2024 - Current
  • Analyzed sales and marketing data for improved strategies.
  • Achieved a total revenue growth of 7.77% from 2022 to 2024, with year-over-year increases through strategic business initiatives and market expansion.
  • Secured major client contracts by delivering persuasive presentations that highlighted the value of our products and services.
  • Facilitated regular communication between Sales and Marketing teams to ensure seamless collaboration on campaigns and client outreach efforts.
  • Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Built relationships with customers and community to establish long-term business growth.

Regional Sales Manager

Incluyeme.com
Dallas, TX
06.2021 - 09.2024
  • Managed team of 5 regional sales representatives and consistently achieved high sales targets.
  • Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
  • Streamlined sales processes to improve efficiency, resulting in increased productivity and overall revenue growth.
  • Generated detailed sales reports and forecasts to analyze performance and track progress.
  • Finalized sales contracts with high-value customers.
  • Mentored new hires on best practices for building rapport with clients, ultimately contributing to a higher retention rate of customers within the territory.
  • Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.

Impact Developer México

Incluyeme.com
Mexico City, MX
05.2020 - 05.2021
  • Designed customized solutions for proposals to potential customers in Mexico.
  • Led sales expansion efforts in Mexico, driving a 149.29% revenue increase from $44.6K to $111.3K in one year through targeted strategies and business development initiatives.
  • Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
  • Generated additional sales opportunities with upselling and cross-selling techniques.
  • Developed a new revenue-generating business line for the company, enhancing market opportunities and driving sustainable growth.

Founder

Blumika Flower Boutique
Mexico City, MX
02.2017 - 05.2021
  • Established a successful business by identifying market needs and developing innovative solutions.
  • Implemented efficient operational processes to optimize productivity and resource allocation.
  • Created organization's mission and vision statements for use by employees.
  • Created memorable wedding experiences by designing exquisite bridal bouquets, centerpieces, corsages, and boutonnieres.
  • Collaborated with event planners to seamlessly integrate floral designs into overall event themes, enhancing visual impact.
  • Managed budgets effectively for large-scale events while delivering high-quality floral arrangements within client expectations.
  • Developed strong relationships with clients through excellent communication skills and attentive service, resulting in repeat business.
  • Coordinated logistics related to delivery schedules of flowers at various events ensuring punctuality and freshness of products upon arrival.
  • Implemented seasonal promotions that attracted new clientele and increased overall sales during peak periods.
  • Managed the successful transition of business ownership to a family member, ensuring seamless operations and long-term sustainability.

Chief Operating Officer

The Crowd Talks
Mexico City, MX
09.2019 - 02.2020
  • Developed and executed a strategic product roadmap, ensuring maximum customer value and aligning business objectives with market needs.
  • Optimized and managed the sales pipeline, streamlining team workflows, providing strategic direction, and driving alignment to achieve and exceed business goals.
  • Conducted in-depth market and competitive analysis, leveraging customer insights and emerging technology trends to identify and capitalize on new product opportunities.
  • Formulated strategic plans aligning with overall company vision; setting achievable short and long-term goals to drive growth and profitability.

Sales and Marketing Manager

The Crowd Talks
08.2018 - 08.2019
  • Consistently achieved and exceeded monthly sales targets and KPIs, driving revenue growth and business performance.
  • Partnered with the development team to ensure timely and effective execution of product requirements, managing the product backlog through JIRA and aligning priorities with business goals.
  • Led social media and crisis management efforts, implementing re-engagement and loyalty initiatives to retain and grow the app’s user base.
  • Designed and conducted online customer surveys, analyzing data and engaging directly with users to translate insights into actionable strategies that drive business growth.

Senior Account Executive

Leo Burnett
01.2016 - 01.2017
  • Developed and executed high-impact communication strategies for General Motors Mexico (GMM), leading the successful launch of advertising campaigns for three luxury brands: Buick, GMC, and Cadillac. Spearheaded multi-channel marketing initiatives to enhance brand positioning, customer engagement, and market penetration.
  • Managed and optimized client advertising budgets, ensuring strategic allocation of resources to maximize ROI and achieve measurable results aligned with the overall marketing plan. Leveraged data-driven insights and performance analytics to refine campaign effectiveness and drive business growth.

Education

Master in Business & Technology -

Collective Academy
Mexico City
11.2017 - 11.2018

Bachelor of Arts - International Business Management

EBC Hochschule
Berlin, Germany
09.2012 - 09.2015

Skills

Sales & Business Development

Adaptability & Resilience

Emotional Intelligence (EQ)

Communication & Persuasion

Critical Thinking & Problem-Solving

Leadership & Strategic Thinking

Collaboration & Cross-functional Teamwork

Diversity, Equity & Inclusion (DEI) Expertise

Interests

Yoga

Reading

Cooking

Art

Timeline

Director of Sales and Marketing

Incluyeme.com
10.2024 - Current

Regional Sales Manager

Incluyeme.com
06.2021 - 09.2024

Impact Developer México

Incluyeme.com
05.2020 - 05.2021

Chief Operating Officer

The Crowd Talks
09.2019 - 02.2020

Sales and Marketing Manager

The Crowd Talks
08.2018 - 08.2019

Master in Business & Technology -

Collective Academy
11.2017 - 11.2018

Founder

Blumika Flower Boutique
02.2017 - 05.2021

Senior Account Executive

Leo Burnett
01.2016 - 01.2017

Bachelor of Arts - International Business Management

EBC Hochschule
09.2012 - 09.2015

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Paola ZapfeSocial Impact Development