PAULA SACZAWSKI
Hoffman Estates,Illinois
Summary
Senior Digital Marketing Director who thrives in fast-paced multitasking environments; able to prioritize effectively to accomplish objectives with creativity, enthusiasm, and a strong work ethic. An experienced leader, skilled in enlisting the support of all team members in aligning with the project and organizational goals.
Overview
10
10
years of professional experience
Work History
Senior Director, Digital & eCommerce Marketing
VTech Electronics
01.2017 - Current
- Responsible for spearheading creation and oversight of digital, eCommerce, and media marketing initiatives for VTech and LeapFrog brands
- This encompasses comprehensive year-round strategic planning, meticulous budget administration, hands-on tactical implementation, and presenting key performance indicators (KPIs) to upper management
- Supervising dedicated team specialized in executing dynamic digital, eCommerce, and media campaigns, spanning range of initiatives such as demo videos, display advertisements, email campaigns, eCommerce strategies, proprietary websites, SEO/SEM optimization, television/streaming, and video advertising
- Directed creation and execution of $18M marketing strategy, leading 6 department heads in generation of $5M in additional annual revenues
- Promoted to Senior Director, Digital & eCommerce Marketing May 2023
- Develop holistic digital-focused marketing campaigns to drive brand development and ecommerce business leading to overall growth of 10% between both brands
- Supervise entire lifecycle of demo video production, from inception to final delivery
- Oversee the management of digital shelves for eCommerce, encompassing content, copy, SEO strategies, and customer ratings & reviews monitoring
- Lead all-encompassing Retail Media strategy, generating notable ROI ranging from 30-90% for every dollar invested
- Coordinate creative improvements for TV campaigns, leveraging branding best practices to achieve performance increase of 10-20% compared to previous year
- Manage substantial budgets of $3-11MM for paid media and retailer marketing across both brands
- Recipient of Center Stage Employee of The Year Award in 2019.
Senior Manager, Digital Marketing & Merchandising
VTech Electronics
01.2016 - 01.2017
- Led digital marketing strategies that aligned with strategic plans and key initiatives across all brands in North American market
- Promoted to Director, Digital Marketing & Merchandising within a year
- Conducted ecommerce product page audit across prominent retailers, overseeing implementation of enhancements that yielded consistent sales increase of 5-15% for each revised SKU
- Generated bi-weekly and monthly performance reports, providing valuable insights into campaign efficacy, along with proposed optimizations for key stakeholders, and presented concise version to senior leadership team.
Manager, Consumer Engagement
VTech Electronics
01.2015 - 01.2016
- Developed and implemented integrated consumer engagement strategy spanning various platforms, prioritizing social media channels
- Promoted to Senior Manager, Digital Marketing & Merchandising within a year
- Drove 15% increase in social media engagement over 6-month period
- Successfully negotiated vendor contracts resulting in over $75K in annual budget savings, simultaneously enhancing operational efficiency.
Manager, Partner Marketing
Sears Holdings
01.2014 - 01.2015
- Crafted and implemented strategic omni-channel marketing strategies for Shop Your Way member-focused promotions on syw.com, aimed at enhancing brand visibility and revenue during key holidays
- Increased member awareness by 30% and engagement by 15%
- Contributed to 10% increase in member points redemption for participating online partners
- Achieved 25% revenue lift through agile marketing campaigns.
Education
Bachelor of Science - Marketing Management
DePaul University
Chicago, IllinoisDirect Marketing Association
Skills
- Active Campaign
- Adobe Acrobat
- Amazon Platforms
- Google Analytics
- Microsoft Office Suite
- Salsify
- Smartsheet
- Price Spider
- Fluent in Italian
- Agency and Vendor Management
- Analytical Thinking
- Brand Messaging
- Budget Management
- Consumer Trend Analysis
- ECommerce
- Go-To-Market Strategies Development
- Marketing Analysis
- Marketing Communication
- Market Intelligence
- Marketing Strategy
- Omni-Channel Marketing
- Project Management
- SEO/SEM
- Social/Content Marketing
- Thought Leadership
Languages
Italian
Native or Bilingual
Timeline
Senior Director, Digital & eCommerce Marketing
VTech Electronics
01.2017 - Current
Senior Manager, Digital Marketing & Merchandising
VTech Electronics
01.2016 - 01.2017
Manager, Consumer Engagement
VTech Electronics
01.2015 - 01.2016
Manager, Partner Marketing
Sears Holdings
01.2014 - 01.2015
Bachelor of Science - Marketing Management
DePaul University
Direct Marketing Association
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