Papa Dia
Senior Digital Media Account Strategist
Indianapolis,IN
Summary
Results-oriented strategy development professional with a passion for leveraging analytics and applying insights to create innovative and strategic solutions. Proven leader with demonstrated ability to effectively work within highly matrix organizations to develop, execute and manage advertising solutions that drive revenue and deliver client objectives.
Overview
9
9
years of professional experience
Work History
Senior Account Strategist
Yahoo Inc.
04.2022 - Current
- Successfully manage a portfolio of 11 high-value accounts, consistently surpassing revenue targets, and contributing to the company's and my clients' overall growth and profitability.
- Optimize display, video, digital-out-of-home, connected TV, and native ads campaigns' performance through continuous monitoring, data analysis, A/B testing, and performance tracking, leveraging industry-leading ad platforms and tools.
- Provide strategic recommendations for audience targeting, ad placements, creative optimization, and budget allocation to maximize campaign effectiveness which exceeded revenue target by 26% in 2022.
- Drive business growth by identifying upselling and cross-selling opportunities, expanding client portfolios, and achieving revenue targets. Collaborate with cross-functional teams such as Products, Engineering, Sales, Ad Operations, and Data to drive revenue and client growth.
Inside Sales Supervisor
CNO Financial Group
09.2019 - 03.2022
- Developed and implemented a comprehensive sales strategy, resulting in a successful increase in revenue by generating over $4 million in new customer revenue in 2021.
- Successfully managed and motivated a team of 15 employees, consistently surpassing sales targets and achieving a team revenue increase of 27% in 2021.
- Provided regular sales reports to management by leveraging data and analytics tools to analyze sales trends, track performance metrics, and forecast sales projections. These insights into emerging trends enabled me to enhance sales training and make recommendations to capitalize on them.
Contact Center Supervisor
Stericycle Inc
06.2016 - 09.2019
- Operated as the lead point of contact on multiple projects requiring communication, training, reporting, and hands-on efforts to ensure success, leading to high-volume revenue and additional projects from clients.
- Built sound communication and working relationships with other cross-functional processes, acting as a liaison to advise managers of needs for improved cross-functional processes.
- Reduced operational risks while organizing data to forecast performance trends.
Client Services Manager
Stericycle Communication Solutions
05.2014 - 06.2016
- Successfully collaborated with clients and internal teams to identify and meet project requirements within the contact center, resulting in improved customer satisfaction and revenue generation.
- Managed day-to-day activities and campaigns for multiple high-profile clients, ensuring timely and successful delivery of solutions according to customer needs
- Provided detailed monthly reports and recommendations to senior management, resolving client questions and complaints while identifying opportunities to increase the efficiency and accuracy of customer service processes.
Education
Bachelor Of Science Marketing -
Iupui
Skills
- Strategic Account Management
- Digital Advertising
- Data analysis
- Omni-Channel Campaign Management
- Sales Strategy Development
- Project management
- Client Relationship Management
- Communication
Timeline
Senior Account Strategist
Yahoo Inc.
04.2022 - Current
Inside Sales Supervisor
CNO Financial Group
09.2019 - 03.2022
Contact Center Supervisor
Stericycle Inc
06.2016 - 09.2019
Client Services Manager
Stericycle Communication Solutions
05.2014 - 06.2016
Bachelor Of Science Marketing -
Iupui
Similar Profiles
Kishore BandariKishore Bandari
Ad Operations Specialist at Yahoo Inc.Ad Operations Specialist at Yahoo Inc.
Papa DiaPapa Dia
Senior Account Strategist at Yahoo Inc.Senior Account Strategist at Yahoo Inc.
Liam MulveyLiam Mulvey
Director of Studio Production, Operations & Technology at Yahoo FinanceDirector of Studio Production, Operations & Technology at Yahoo Finance