Param Anand

Completed a two-year rotation in data analytics and BI across supply chain, commercial transformation, and global innovation. Now continuing as a Data Analyst in Global Innovation Capabilities, optimizing reporting efficiency, performance, and decision-making.

• Optimized Power BI reporting and cost efficiency, migrating Tableau to Power BI, reducing load times by 96.67%, and delivering $60K in savings while enhancing scalability and insights.
• Developed enterprise-level analytics solutions, building scalable Power BI reports and dashboards that enhanced decision-making, project tracking, and operational visibility for global leadership teams.
• Advancing Innovation Metrics & Power BI App Development by launching at least two new reports by Q1 2025 and establishing a validated proof of concept for an Innovation Metrics Power BI App with security controls and report integration by Q2 2025.

• Optimized digital campaign tracking with Google Analytics and Power BI, enhancing data-driven decision-making.
• Led AI-driven web optimization analysis for the EVOLV Pilot, assessing AI impact on conversions.
• Tracked MOAT metrics for Scott Bath & Cottonelle, improving ROI and MTA analysis.

• Conducted literature reviews and secondary research in marketing analytics and e-commerce.
• Utilized R for data analysis and modeling, alongside Tableau and Excel for visualization.

• Identified business opportunities by analyzing market trends, competitor strategies, and customer interactions.
• Assessed funding availability for ABB projects through financial analysis of Transit Authorities and Railroads.

• Optimized Google Analytics, Ads, and Tag Manager to enhance audience targeting, reducing bounce rate (-15%), increasing session duration (11 min/user), and boosting engagement (+10%).
• Built Tableau dashboards for campaign KPIs and optimized SEO for improved visibility.
• Leveraged R programming for sentiment analysis, forecasting, and web scraping.