Summary
Overview
Work History
Education
Skills
Certification
Activities
Personal Information
Hobbies and Interests
Projects
Timeline
Generic

Paresh Kothyala

East Orange,NJ

Summary

Dynamic and results-oriented individual with a Master's in Business Intelligence and Data Analytics, bringing a solid foundation in statistical analysis, data management, and strategic optimization. Proven expertise in developing and implementing data-driven strategies to enhance organizational efficiency. Exceptional communication and collaboration skills, ensuring effective teamwork and seamless integration of insights into business processes.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Digital Innovation Analytics Intern

Real Madrid Next
05.2023 - 06.2023
  • Conducted comprehensive research and statistical analysis to support digital innovation initiatives
  • Collaborated on market strategy development, ensuring alignment with organizational goals
  • Played a key role in partnership development by providing data-driven insights and recommendations
  • Conducted in-depth fan engagement analysis, identifying opportunities for improving fan interactions.

Marketing Manager

Fast Web Host
06.2020 - 12.2022
  • Led the evaluation of marketing strategies, conducting in-depth market trend analysis
  • Managed lead generation processes, optimizing conversion rates and maximizing opportunities
  • Enhanced brand awareness through targeted marketing campaigns and strategic initiatives
  • Oversaw departmental management, ensuring cohesive collaboration and efficient operations.

Digital Marketing Intern

Digital Eyecon
03.2020 - 06.2020
  • Contributed to market research efforts, providing valuable insights for marketing strategy development
  • Offered assistance in marketing and advertising campaigns, ensuring alignment with organizational goals
  • Supported the team in various capacities, including data analysis and project coordination.

Education

Master of Science -

Stevens Institute of Technology
Hoboken, NJ
12.2023

MBA - Comprehensive MBA program covering strategic management, finance, marketing, and human resources with a strong emphasis on leadership development and global business acumen.

Symbiosis Center For Distance Learning
Pune, India
12.2022

BBA - Marketing

Ethames Degree College
Hyderabad, India
07.2019

Skills

    • Programming Languages: Python (NumPy, Pandas), SQL, R programming
    • Data Analysis and Visualization: Power BI, Excel (Advanced), Tableau
    • Statistical Analysis: Regression Analysis, Clustering
      • Database Management: SQL Server, MySQL
      • Tools and Platforms: Jupyter Notebooks
      • Soft Skills: Strong analytical and problem-solving skills, effective communication, teamwork

Certification

  • Data Science and Machine Learning Certification (Coursera)
  • SQL Beginners to Advanced Certification (Solo Learn)
  • Power Bi Certification (Udemy)

Activities

  • University Club Basketball Player
  • Member of the Stevens Indian Graduate Student Association

Personal Information

Title: Data Analyst

Hobbies and Interests

Continuous learning, attending industry conferences, and staying updated on the latest trends in Business, Artificial intelligence, Finance and Sports

Projects

Sales Forecasting Project (Academic Project), 02/01/22, 05/31/22

Developed a predictive model for sales forecasting using Python and SQL, resulting in a 15% improvement in accuracy., Data Pre-processing:, - Cleaned and standardized raw data to ensure accuracy and consistency., - Conducted exploratory data analysis to identify outliers and missing values., Statistical Modelling:, - Utilized regression analysis techniques to identify key variables impacting sales., - Applied advanced statistical methods to enhance the accuracy of the predictive model., Database Management:, - Extracted and manipulated data from the company's databases using SQL., - Designed and implemented database queries to retrieve relevant data for analysis. 


Customer Segmentation Analysis (Academic Project), 09/01/23, 11/30/23

Conducted customer segmentation to optimize marketing strategies and enhance customer satisfaction., Clustering Algorithms:, - Applied advanced clustering algorithms to identify distinct customer segments., - Conducted in-depth analysis of customer behavior patterns to inform segmentation., Data Visualization:, - Utilized Power BI to create visually compelling dashboards for presenting insights., - Developed visualizations highlighting key trends and patterns for marketing strategies., Strategic Recommendations:, - Presented actionable insights to the marketing team for targeted campaigns., - Collaborated with cross-functional teams to integrate segmentation findings into marketing strategies.


Business Analytics Intern (Optimisation Analytics Academic Project), 10/01/22, 11/30/22

Designed and presented a cost-effective menu planning solution adhering to dietary and nutritional requirements for restaurants and organizations. Aimed at optimizing operations without compromising on quality and customer health., Data Analysis and Modelling:, - Utilized Python for data analysis and modelling, ensuring accuracy in menu planning., - Applied statistical methods to optimize menu offerings based on customer preferences., Database Management:, - Employed SQL for efficient database management and querying., - Ensured seamless integration of the solution with existing inventory management systems., Data Visualization and Reporting:, - Utilized Power BI for comprehensive data visualization and reporting., - Presented findings and recommendations to stakeholders in a clear and actionable manner.


Marketing Strategy Enhancement (Fast Web Host), 06/01/21, 08/31/21

Led a team to enhance marketing strategies and brand awareness, resulting in a 25% increase in customer engagement. Conducted market trend analysis using Python and SQL, implemented A/B testing, and utilized Power BI for comprehensive data visualization and reporting., Team Leadership:, - Led a cross-functional team, providing guidance and ensuring project objectives were met., - Facilitated effective communication and collaboration among team members., Data Analysis and Modelling:, - Conducted in-depth market trend analysis using Python and SQL., - Applied statistical methods to evaluate the effectiveness of marketing campaigns through A/B testing., Data Visualization and Reporting:, - Utilized Power BI for comprehensive data visualization and reporting., - Presented findings and recommendations to the executive team for strategic decision-making.

Timeline

Digital Innovation Analytics Intern

Real Madrid Next
05.2023 - 06.2023

Marketing Manager

Fast Web Host
06.2020 - 12.2022

Digital Marketing Intern

Digital Eyecon
03.2020 - 06.2020

Master of Science -

Stevens Institute of Technology

MBA - Comprehensive MBA program covering strategic management, finance, marketing, and human resources with a strong emphasis on leadership development and global business acumen.

Symbiosis Center For Distance Learning

BBA - Marketing

Ethames Degree College
Paresh Kothyala