Paris Glover
Chicago,IL
Summary
Experienced Marketing Manager with demonstrated knowledge of graphic design, copywriting, and project management. Successful at working with diverse teams to develop comprehensive approaches to marketing plans.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Content Marketing Specialist
Digital Marketing Maven
12.2023 - Current
- Strategize content marketing plans to support product launches and campaigns.
- Produce email marketing campaigns to increase customer engagement.
- Research industry trends and emerging topics to create timely content pieces.
- Manage multiple editorial calendars and deadlines simultaneously.
- Create visually appealing infographics that effectively communicated complex ideas and concepts.
- Plans and executes digital advertising campaigns on various social media channels.
- Produces promotional displays, packaging, and marketing collateral for retail environments.
- Provides creative direction and mentorship to junior design staff and interns.
- Designs print materials, such as brochures, flyers, and posters, for marketing campaigns.
Brand Manager
Hue Chicago
09.2022 - Current
- Manages social media platforms (including Meta, Instagram and TikTok Pinterest) and newsletters to present company events and foster customer engagement.
- Increase brand awareness through consistent and compelling brand messaging across all channels.
- Shares customer insights and challenges with internal stakeholders and collaborates to identify solutions to improve customer experience.
- Develops marketing strategies, including product video production, website content creation, and management of social media platforms, to effectively communicate the advantages of the brand's products.
- Produces valuable and captivating content for the company's website aimed at attracting and converting specific target demographics.
- Implements SEO and SEM tactics to optimize visibility in search engine results pages.
Director of Marketing
Eventnoire
03.2022 - 09.2023
- Established social media platforms (including Meta, Instagram, LinkedIn, TikTok, and Pinterest), website, and newsletters to present client products and foster customer engagement.
- Developed marketing strategies, including product video production, website content creation, and management of social media platforms, to effectively communicate the advantages of the brand's products.
- Generated valuable and captivating content for the company's website, aimed at attracting and converting specific target demographics.
- Implemented SEO and SEM tactics to optimize visibility in search engine results pages.
- Successfully conveyed the achievements of marketing campaigns through monthly performance metrics and analytical reports to stakeholders.
- Collaborated with executives to make high-level decisions regarding the budget and the direction of marketing strategies.
- Developed effective media kits, presentation decks, and case studies, thereby enhancing brand campaigns and facilitating the establishment of brand partnerships.
- Developed an understanding of company product sales and paid search advertising's impact to increase brand exposure.
- Successfully executed email and digital campaign strategies to raise $225K in crowdfunding.
- Provided actionable insights and recommendations for continuous improvement.
Senior Account Coordinator
Epsilon
06.2015 - 04.2022
- Maintained up-to-date knowledge of industry best practices regarding postage discounts, postal regulations.
- Developed comprehensive reports outlining key metrics associated with each campaign's success or failure.
- Worked closely with internal departments to ensure successful implementation of direct mail initiatives.
- Collaborated with other departments to ensure that all necessary resources were provided for successful completion of projects.
- Facilitated communication between technical staff, business users, and executive management throughout the entire lifecycle of each project.
- Developed and implemented comprehensive training programs for new employees.
- Prepared itemized statements, bills, or invoices and recorded amounts due for production costs and services rendered.
- Created detailed tracking reports on campaign performance, ROI analysis, and customer feedback.
- Documented processes for future reference and improved efficiency of operations.
- Resolved any customer service issues arising from processing errors or delays in order fulfillment.
Education
BBA - Marketing
University of Arizona Global Campus
03-2025
Brand Management - Marketing
Columbia College Chicago
2015
Associate of Applied Science - Marketing
Joliet Junior College
2013
Skills
- Leadership
- Client Relationship Management
- Strong Interpersonal Communication
- Creative and Analytical Mind
- Content Strategy Development
- Brand Storytelling
- Data Management
- Project Management
- Customer Service
- Problem-Solving
- Event Promotion
- SEO proficiency
Certification
- Social Marketing - Hubspot
- Content Marketing - Hubspot
- Google Analytics - Google
Affiliations
- Pretty Girls Inc Board Member
- Golden Key Honor Program
Accomplishments
- Recognition, Golden Key Honor, University of Arizona Global Campus 2021
- Mentor, Proviso East High School Girl Talk Mentorship Program 2012-2014 Recognition, Governor Pat Quinn 2012/2014
- Contributor, Goddess Girls Magazine 2011-2013
Timeline
Content Marketing Specialist
Digital Marketing Maven
12.2023 - Current
Brand Manager
Hue Chicago
09.2022 - Current
Director of Marketing
Eventnoire
03.2022 - 09.2023
Senior Account Coordinator
Epsilon
06.2015 - 04.2022
BBA - Marketing
University of Arizona Global Campus
Brand Management - Marketing
Columbia College Chicago
Associate of Applied Science - Marketing
Joliet Junior College
- Social Marketing - Hubspot
- Content Marketing - Hubspot
- Google Analytics - Google
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